The marketing plan is the base of your marketing strategy.
The marketing plan is developed to fill market needs and reach marketing objectives.
A marketing strategic plan is usually developed as a multiple year plan, with a tactical plan detailing actions to achieve in the current year.
Marketing strategy involves a thorough knowledge of the internal and external markets.
A strategic plan has to be set up to identify business alternatives, define targets and determine the optimal marketing mix (6P's) to reach these goals.
Your marketing strategy should be dynamic and interactive. Plans and targets are generally evaluated through measurable results. If necessary, you have to be able to immediately interact with market changes.
The final step in developing a marketing strategy is to create a plan to monitor progress and unforeseen circumstances if problems arise in the implementation of the plan.
This website should help you in developing your marketing plan and strategy. Look at it as some kind of checklist to help you build your marketing plan.
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Enjoy it !
Gerry Laureys