This page contains MCQ Questions related to E-Commerce / E- Business including Digital Marketing
Note: All MCQ Questions can be reframed as VSAQ Questions.
Q.1) Disintermediation refers to
a) new opportunities for middlemen to aggregate content, products and services.
b) the disappearance of market middlemen and the destruction of traditional distribution channels.
c) hypercompetition
d) the fact that when everyone uses the same tool or product, all participants receive more value.
Ans: (b) the disappearance of market middlemen and the destruction of traditional distribution channels.
Q.2) eBay.com uses all the following business models except
a) C2C b) market creator
c) m-commerce d) service provider
Ans: (d) service provider
Q.3) eBay is an example of a/an ………………. e-commerce site.
a) B2C b) EDI
c) C2C d) B2B
Ans: (c) C2C
Q.4) Amazon.com comes under the model
a) B2B b) B2C
c) C2C d) C2B
Ans: (b) B2C
Q) Amazon comes under the e-commerce business model ______________ .
Ans: B2C / Marketplace (Trader)
========================================================================================
Q.5a) The addresses used by browsers to identify the location of content on the web are called
a) Domain names b) uniform resource location
c) IP addresses d) hypertext transfer protocol
Ans: (b) uniform resource location [actually: URL à uniform resource locators ]
Q.5b) The addresses used by browsers to identify the location of content on the web are called
a) domain names b) uniform resource locaters
c) IP addresses d) hypertext transfer protocol
Ans: (b) uniform resource locaters
========================================================================================
Q.6) Symmetric key encryption is known as
a) public key encryption b) secret key encryption
c) PGP d) PKI
Ans: (b) secret key encryption
========================================================================================
Q.7a) A __________ is a software application that acts as a filter between a company’s closed group network
and the internet.
a) firewall b) virtual private network
c) proxy server d) PPTP
Ans: (a) firewall
Q.7b) A ____________ is a software application that acts as a filter between a company’s closed group network
and the internet.
a) Firewall b) virtual private network
c) proxy server d) router
Ans: (a) firewall
========================================================================================
Q.8) The primary e-book revenue model is
a) advertising b) subscription
c) pay-per-download d) marketing
Ans: (c) pay-per-download
Q.9) Microsoft’s Passport is an example of
a) client based digital wallet b) server based digital wallet
c) digital credit card d) smart card
Ans: (b) server based digital wallet
Q.10) OSI is related with
a) Computer network b) EFT
c) Call centre d) None of these
Ans: (a) Computer network
Q.11) RSA is
a) a business model b) an application protocol
c) an encryption algorithm d) none of these
Ans: (c) an encryption algorithm
Q.12) Digital signature provides
a) security b) privacy
c) authentication d) all of these
Ans: (d) all of these
Q.13) Firewall lies between
a) two computers b) two LANs
c) LAN and external network d) all of these
Ans: (d) all of these
========================================================================================
Q.14a) Which of the following is a security protocol?
a) TCP b) UDP
c) SSL d) IP
Ans: (c) SSL
Q.14b) Which of the following is a security protocol?
a) SSL b) HTTPS
c) TCP d) IP
Ans: (a) SSL
========================================================================================
Q.15a) One way to make e-commerce more efficient and secure is to use a
a) digital signature b) digital envelope
c) digital certificate d) none of these
Ans: (a), (b) or (c). Preferred answer: (b) digital envelope (efficient)
Q.15b) One way to make e-commerce more efficient and secure is to use
a) a digital signature b) a digital envelope
c) a digital certificate d) an encryption
Ans: (a), (b) , (c) or (d). Preferred answer: (b) digital envelope (efficient)
========================================================================================
Q.16) XML is a
a) Security Software b) Webpage Development Language
c) type of virus d) none of these
Ans: (b) Webpage Development Language (closest match). [XML is actually a document formatting language]
Q.17) The class of address 198.76.9.23 is
a) class A b) class B
c) class C d) cannot be said
Ans: (c) class C
Q.18) The class of address 172.16.10.2
a) class A b) class B
c) class C d) none of these
Ans: (b) class B
Q.19) IP provides a/an _____________ datagram service
a) reliable b) unreliable
c) uninterrupted d) none of these
Ans: (a)reliable
Q.20) Which of the following is not an E-payment method?
a) E-cheque b) E-draft
c) E-cash d) E-card
Ans: (b) E-draft
========================================================================================
Q.21a) TCP/IP is a __________ layer protocol
a) 7 b) 10
c) 4 d) 5
Ans: (c) 4
Q.21b) TCP / IP is a _______________ layer protocol
a) 7 b) 10
c) class C4 d) 5
Ans: The option (c) is a printing mistake. TCP / IP is a 4 layer protocol.
Q.21c) TCP / IP is a ………………… layer protocol
a) 7 b) 10
c) 8 d) 5
Ans: The options do not include the correct answer. TCP / IP is a 4 layer protocol.
========================================================================================
Q.22) Which of the following is not an E-business model based on transaction parties?
a) B2B b) C2C
c) B2C d) D2K
Ans: (d) D2K
Q.23) Auctions are related to which of the following E-business model?
a) Subscription b) Brokerage
c) Advertising d) Affiliate
Ans: (b) Brokerage
Q.23a) Auctions are related to _______________ e-business revenue model.
Ans: Brokerage
Q.24) Which model of E-commerce deals with virtual auction?
a) Aggregator model b) Info-mediary model
c) Community model d) Brokerage model
Ans: (d) Brokerage
Q.25) CTR is a measure of
a) the number of times an ad is clicked
b) the number of times an ad is served
c) the number of https requests
d) the number of pages viewed
Ans: (a) the number of times an ad is clicked [CTR à Click Through Rate]
Q.26) Which of the following is a passive attack?
a) Interruption b) Interception
c) Fabrication d) Modification
Ans: (b) Interception
Q.27) RSA
a) a business model b) an application protocol
c) an encryption algorithm d) none of these
Ans: (c) an encryption algorithm
Q.28) E-commerce is not suitable for
a) sale / purchase of expensive jewellery and antiques
b) sale / purchase of mobile phones
c) sale / purchase of branded clothes
d) online job searching
Ans: (a) sale / purchase of expensive jewellery and antiques
Q.29) Hubs are present in the network
a) to diagnose line failures, measure and manage traffic flow and simplify reconfiguring LANS
b) to interconnect the LAN with LANs
c) to interconnect the WANs with WANs
d) to interconnect the WANs with LANs
Ans: (a) to diagnose line failures, measure and manage traffic flow and simplify reconfiguring LANS
Q.30) Firewalls operate by
a) using a proxy server during Internet access
b) isolating Intranet from Extranet
c) screening packets to/from the Network and provide controllable filtering of network traffic
d) none of these
Ans: (c) screening packets to/from the Network and provide controllable filtering of network traffic
Q.31) The mercantile process model consists of
a) the pre-purchase phase b) purchase consumption phase
c) post-purchase interaction phase d) all of these
Ans: (d) all of these
Q.32) E-business software is best defined as to manage
a) Internal administrative applications b) Buy-side applications
c) Sell-side applications d) All of these
Ans: (d) All of these
Q.33) The Internet layer of TCP/IP is responsible for
a) Placing packets on and receiving them from the network medium
b) Addressing, packaging and routing messages
c) Providing communication with the application by acknowledging and sequencing the packets to
and from the application
d) Providing a variety of application with the ability to access the services of the lower layers.
Ans: b) Addressing, packaging and routing messages
Q.34) SSL differs from SET in the fact that SET cannot provide
a) Authentication b) irrefutability
c) both (a) and (b) d) none of these
Ans: (d) none of these
[SSL cannot provide authentication and irrefutability.]
Q.35) Internet advertisers use the data they gather to identify specific portions of their markets and
target them with tailored advertising messages. This practice is called
a) market segmentation b) market localization
c) market demand d) none of these
Ans: (a) market segmentation
Q.36) Government-to-Government (G2G) transaction is also known as
a) e-Governance b) e-Commerce
c) e-Administration d) e-Payment
Ans: (a) e-Governance
Q.37) Which of the following is a sub-process for Supply chain Management?
a) Demand planning to anticipate market demand
b) Supply planning to allocate the right amount of enterprise resources to meet demand
c) Demand fulfillment to fulfill demand quickly and efficiently
d) all of these
Ans: (d) all of these
Q.38) To help prevent theft of credit card numbers from online shoppers which communication
protocol is used to secure sensitive data that sits above TCP layer of the OSI model and
other protocols such as Telnet and HTTP can be layered on top of it?
a) Secure socket layer b) Data link layer
c) Network layer d) Security layer
Ans: (a) Secure socket layer [Others are not protocols.]
Q.39) An attachment to an e-mail message or data embedded in a website that verifies the
identity of a sender or website is called
a) Digital Certificate b) Computer virus
c) Encryption code d) None of these
Ans: (a) Digital Certificate
Q.40) RSA is associated with
a) Cryptography b) Steganography
c) Photography d) Graphology
Ans: (a) Cryptography
Q.41) The maximum revenue of total e-commerce business comes from which of the following types
a) B2B b) B2C
c) C2C d) C2G
Ans: (a) B2B
Q.42) Which of the following describes e-commerce
a) Buying products from each other b) Buying services from each other
c) Selling services to each other d) All of these
Ans: (d) All of these
Q.43) _______ is connection-oriented transport protocol)
a) TCP b) MAC
c) UDP d) SMTP
Ans: (a) TCP
Q.44) The protocol for transmitting private information over the Web is
a) SSL b) SET
c) HTTP d) FTP
Ans: (a) SSL
Q.45) Digital products are best suited for B2C e-commerce because they:
a) Are commodity like products
b) Can be mass-customized and personalized
c) Can be delivered at the time of purchase
d) All of the above
Ans: (d) All of the above
Q.46) All of the following are techniques B2C e-commerce companies use to attract customers, except:
a) Registering with search engines b) Viral marketing
c) Online ads d) Virtual marketing
Ans: (d) Virtual marketing
Q.47) What encourages users of a product or service supplied by a B2C company to ask friends to
join in as well?
a) Spam b) Viral marketing
c) Affiliate programs d) None of the above
Ans: (b) Viral marketing
Q.48) What is an arrangement made between e-commerce sites that direct users from one site to the other?
a) Spam b) Viral marketing
c) Affiliate programs d) None of the above
Ans: (c) Affiliate programs
Q.49) Which term represents a count of the number of people who visit one site, click on an ad, and are taken
to the site of the advertiser?
a) Affiliate programs b) Click-throughs
c) Spam d) All of the above
Ans: (b) Click-throughs
Q.49 ALT) Which term represents a count of the number of people who visit one site, click on an ad, and are
taken to the site of the advertiser?
a) Affiliate programs b) Click-through rate
c) Spam d) Conversion rate
Ans: (b) Click-through rate
Q.50) What is the percentage of customers who visit a Website and actually buy something?
a) Affiliate programs b) Click-through rate
c) Spam d) Conversion rate
Ans: (d) Conversion rate
Q.51) What is the process in which a buyer posts its interest in buying a certain quantity of items, and sellers
compete for the business by submitting successively lower bids until there is only one seller left?
a) B2B marketplace b) Intranet
c) Reverse auction d) Internet
Ans: (c) Reverse auction
Q.52) A business competing in a commodity like environment must focus on which of the following?
a) price b) ease / speed of delivery
c) ease of ordering d) all of the above
Ans: (d) all of the above
Q.53) _____________ are networks that connect people within a company to each other and to the
company network.
a) Intranets b) Bitstreams c) Extranets d) Internets
Ans: (a) Intranets
Q.54) _______________ is the encompassing term that involves the use of electronic platforms - intranets, extranets and the Internet - to conduct a company's business.
E-commerce E-procurement E-marketing E-business
Ans: (d) E-business
Q.55) Which of the following is not one of the benefits of e-commerce to sellers?
a) E-commerce can help to reduce costs.
b) E-commerce increases the net cost per contact.
c) E-commerce is a powerful tool for customer relationship building.
d) E-commerce offers greater flexibility in meeting customer needs.
Ans: (b) E-commerce increases the net cost per contact.
Q.56) The E-commerce domain that involves business activity initiated by the consumer and
targeted to businesses is known as:
a) Business to Consumer (B2C) b) Consumer to Business (C2B)
c) Business to Business (B2B) d) Consumer to Consumer (C2C)
Ans: (b) Consumer to Business (C2B).
Q.57) A ______________ is a B2B trading network that links a particular seller with its own trading
partners.
a) virtual network b) web community c) private trading network d) bitstream
Ans: (c) private trading network
Q.58) The type of website that is designed to build customer goodwill and to supplement other sales channels
rather than sell the company's products directly is known as a ______________ website.
a) customer service b) marketing c) click-and-mortar d) corporate
Ans: (d) corporate
Q.59) The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.
a) Marketing b) customer service
c)corporate d) interactive
Ans: (a)
Q.60) When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.
a) Context b) Commerce
c) Community d) Connection
Ans: (c) Community
Q.61) When preparing a website, designers should ensure that the site makes effective use of the text, pictures and video. This design feature is known as _________.
a) Connection b) Context
c) Communication d) Content
Ans: (d) Content
Q.62) A(n) ___________ is an online advertisement that pops up between changes on a website.
a) Plunge b) Boarder c) Border d) Interstitial
Ans: (d) Interstitial
Q.63) ______________ marketing is the Internet version of word-of-mouth marketing.
a) Visceral b) Viral c) Virtual d) Virile
Ans: (b) Viral
Q.64) Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.
a) web casts b) e-marketing
c) virtual communities d) web communities
Ans: (d) web communities
Q.65) Alternative revenue models are:
a) intranet, extranet, Internet.
b) subscription, affiliate, advertising.
c) WWW, WAP, HTML, XML.
d) B2B, B2C, C2C, B2C.
e) none of the above.
Ans: (d) B2B, B2C, C2C, B2C.
Q.66) The best products to sell in B2C e-commerce are
a) Small products b) Digital products
c) Specialty products d) Fresh products
Ans: (b) Digital products
Q.67) Which products are people most likely to be more uncomfortable buying on the Internet?
a) Books b) Furniture
c) Movies d) All of these
Ans: (b) Furniture
Q.68) What is the process in which a buyer posts its interest in buying a certain quantity of items, and sellers
compete for the business by submitting successively lower bids until there is only one seller
b) B2B marketplace b) Intranet
c) Reverse auction d) Internet
Ans: (c) Reverse auction
Q.69) What are plastic cards the size of a credit card that contains an embedded chip on which digital
information can be stored?
a) Customer relationship management systems cards
b) E-government identity cards
c) FEDI cards
d) Smart cards
Ans: (d) Smart cards
Q.80) Paisapay is facilitated in
a) eBay.co.in b) amazon.com
c) flipkart.com d) snapdeal.com
Ans: (a) eBay.co.in
Q.81) A product or service that customers have come to expect from an industry, which must be
offered by new entrants if they wish to compete and survive, is known as a(n)
a) Switching costs b) Loyalty programs
c) Entry barriers d) Affiliate programs
Ans: (c) Entry barriers
Q.82) Which is a function of E‐commerce?
a) Marketing b) advertising c) warehousing d) all of the above
Ans: (d) all of the above
Q. 83) Which of the following are advantages normally associated with B2B e‐commerce?
a) Shorter cycle times b) Reduction in costs c) Reaches wider audiences d) All of the above
Ans: (d) all of the above
Q. 84) Amazon.com is well‐known for which e‐commerce marketing technique?
a) Banner ads b) Pop‐up ads c) Affiliate programs d) Viral marketing
Ans: (c) Affiliate programs
Q.85) What is the name given to an interactive business providing a centralized market where many buyers
and suppliers can come together for e‐commerce or commerce‐related activities?
a) Direct marketplace b) B2B c) B2C d) Electronic marketplace
Ans: (d) Electronic marketplace
Q.86) Which form of e‐marketplace brings together buyers and sellers from multiple industries, often for
MRO materials?
a) Horizontal b) Vertical c) Integrated d) Inclined
Ans: (a) Horizontal
Maintenance, repair and operations (MRO) involves fixing any sort of mechanical, plumbing, or electrical device should it become out of order or broken (known as repair, unscheduled, casualty or corrective maintenance).
Q.87) Which form of e‐marketplace brings together buyers and sellers from the same industry?
a) Horizontal b) Vertical c) Integrated d) Inclined
Ans: (b) Vertical
Q.88) Which type of ad appears on a web page?
a) Pop‐under ad b) Pop‐up ad c) Banner ad d) Discount ad
Ans: (c) Banner ad
Q.89) Which type of ad appears on top of a web page?
a) Pop‐under ad b) Pop‐up ad c) Banner ad d) Discount ad
Ans: (b) Pop‐up ad
Q.90) Which type of ad appears under a web page?
a) Pop‐under ad b) Pop‐up ad c) Banner ad d) Discount ad
Ans: (a) Pop‐under ad
Q.91) Which, if any, of the following types of ads are people most willing to tolerate?
a) Pop‐under ad b) Pop‐up ad c) Banner ad d) None of the above
Ans: (d) None of the above
Q.92) Which of the following is an Internet‐based company that makes it easy for one person to pay another over the Internet?
a) electronic check
b) electronic bill presentment and payment
c) conversion rates
d) financial cybermediary
Ans: (d) financial cybermediary
Q.93) Which of the following is a method of transferring money from one person's account to another?
a) electronic check b) credit card c) e‐transfer d) none of the above
Ans: (a) electronic check
Q.94) An electronic check is one form of what?
a) e‐commerce b) online banking c) e‐cash d)check
Ans: (c) e‐cash
Q.95) If you need to transfer money to another person via the internet, which of the following methods could you use?
a) financial cybermediary
b) electronic check
c) electronic bill presentment and payment
d) all of the above
Ans: (d) all of the above
Q.96) Which of the following permits the transmission of a bill, along with payment of that bill, to be conducted over the Internet?
a) financial cybermediary
b) electronic check
c) electronic bill presentment and payment
d) all of the above
Ans: (c) electronic bill presentment and payment
Q.97) A combination of software and information designed to provide security and information for payment is called a what?
a) digital wallet b) pop up ad c)shopping cart d)encryption
Ans: (a) digital wallet
Q.98) What is the name for direct computer‐to‐computer transfer of transaction information contained in standard business documents?
a) internet commerce
b) e‐commerce
c) transaction information transfer
d) electronic data interchange
Ans: (d) electronic data interchange
Q.99) Which of the following is used in B2B to pay for purchases?
a) e‐commerce
c) electronic data exchange
d) electronic checks
Ans: (b) financial electronic data interchange
Q.100) Public key encryption uses multiple keys. One key is used to encrypt data, while another is used to decrypt data. The key used to encrypt data is called the _____ key, while the key used to decrypt data is called the _____ key.
a) encryption, decryption
b) private, public
c) encryption, public
d) public, private
Ans: (d) public, private
Q.101) Which model of E-commerce best explains businesses like Uber, Ola, Oyo Rooms, etc.?
a) Aggregator model b) Info-mediary model
c) Community model d) Brokerage model
Ans: (a) Aggregator model
Q.102) Which model of E-commerce best explains OTT platforms businesses like Netflix, Amazon Prime, Disney+Hotstar, Zee5, Sony Liv, Hoichoi, etc.?
a) Aggregator model b) Info-mediary model
c) Subscription model d) Brokerage model
Ans: (c) Subscription model
[Q.103] What is not true about digital marketing?
A. Digital marketing is any form of marketing products or services that involves electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done offline
D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Ans : C. Digital marketing cannot be done offline
Explanation: Digital marketing can be done both online and offline.
[Q.104] Digital marketing is often referred to as___________.
A) online marketing B) internet marketing C) web marketing D) All of the above
Ans: D) All of the above
[Q.105] Which of the following is a type of digital marketing activity?
A) Email marketing. B) Social web marketing. C) Viral marketing. D) All of the above
Ans: D) All of the above
[Q.106] Which of the following is not a traditional form of digital marketing?
A) radio B) TV C) billboard D) All of the above
Ans: D) All of the above
[Q.107] How many main pillars of digital marketing?
A) 2 B) 4 C) 3 D) 5
Ans: A) 2 [Online marketing and Offline marketing]
[Q.108] Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:
A) Direct Marketing B) Electronic marketing C) Interactive Marketing D) Indirect Marketing
Ans : C) Interactive Marketing
[Q.109] In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:
A) Web 2.0 B) Web 3.0 C) Web 1.0 D) Web 4.0
Ans: C) Web 1.0
[Q.110] Digital marketing includes_____________.
A) voice broadcast B) podcasting C) RSA D) Both A and B
Ans: D) Both A and B
[Explanation: Digital marketing includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging.]
[Q.111] A website`s front - or home page should include_____________
A) A lengthy description of the organization
B) Logos depicting awards the site`s designers have received
C) Links to other websites
D) None of the above
Ans: D) None of the above
[Q.112] This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:
A) Direct Marketing B) interactive marketing
C) Electronic marketing D) internet marketing
Ans: C) Electronic marketing
[Q.113] What are the key considerations for people in sales while they use social media for selling (Social Selling)?
A) Check if their clients are on social media and then connect with them on the relevant social networks
B) Avoid using social media to sell
C) Build their professional brand and then position themselves as subject matter experts in their field to build credibility
D) Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts
Ans: C) Build their professional brand and then position themselves as subject matter experts in their field to build credibility
[Explanation: Social selling is the art of using social networks to find, connect, understand, and nurture sales prospects.]
[Q.114] Which one of the following statements is true?
A) LinkedIn works best for B2B organizations
B) Pinterest is great for driving traffic to your product catalog on your website
C) Facebook is excellent for businesses that operate in the consumer market
D) All of the above
Ans: D) All of the above
[Explanation: Each social network has its own specific characteristics. All the statements above are true.]
[Q.115] How would you describe what multi-channel attribution does?
A) Gives the conversion credit to the first click
B) Assigns equal percentages for conversions to every step
C) Accredits deserving touch points along the conversion journey
D) Gives the conversion credit to the last click
Ans : C) Accredits deserving touch points along the conversion journey
[Explanation: Multi-channel attribution helps to identify the customer touch points (connections / interaction points) in the path to purchase and clarify which channels contribute to what customer actions.]
[Q.116] Why did Internet Service providers clamp down on personal emails being used for mailing purposes?
A) Because it would use excessive server resources
B) Because they couldn't check who was opening the email
C) Because it would slow down the network
D) Because it was against the email user guidelines
Ans : A) Because it would use excessive server resources
[Explanation: Internet Service Providers clamped down on email volumes and private accounts because emails consumed server resources and some of the emails were old, invalid or bounced.]
[Q.117] What makes the mobile phone the ultimate brand engagement platform?
A) The mobile phone allows for targeted messages, advertising and apps to drive engagement.
B) The mobile phone enables businesses to use apps to drive engagement.
C) The mobile phone allows SMS, Messaging and Social Media to drive engagement.
D) The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.
Ans: D) The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.
[Explanation: Mobile phones enable marketers to use hyper-segmentation to reach specific groups with an accurately tailored message.]
[Q.118] Location is a unique feature of Mobile Marketing because ____________.
A) It enables brands to hyper-target their customers.
B) It allows you to customize the marketing messages to suit the needs of users of a particular location.
C) It allows you to personalize your marketing messages to the mobile user in a particular location.
D) You can run different campaigns based on the location of the mobile user.
Ans : B) It allows you to customize the marketing messages to suit the needs of users of a particular location.
[Explanation: Location-based services can be an integral part of marketing strategy to track customers of a certain location. Customizing the marketing messages to suit the users of a particular location is a unique feature of mobile marketing.]
[Q.119] What are the two types of targeting that can be done with PPC advertising?
A) Reaching people by demography and reaching people by interest
B) Reaching new prospects and reaching prior visitors (Remarketing)
C) Reaching people who search and people who visit websites
D) Reaching people through Retargeting and reaching people through Remarketing
Ans : B) Reaching new prospects and reaching prior visitors (Remarketing)
[Explanation: PPC (pay-per-click) is known for its ability to reach users who are actively searching, but it can also be highly targeted.]
[Q.120] What is an ad group?
A) An ad group is a collection of related keywords and ads.
B) An ad group is a collection of related ads.
C) An ad group is a collection of related campaign settings and ads.
D) An ad group is a library of your ads grouped by category.
Ans : A) An ad group is a collection of related keywords and ads.
[Explanation: An ad group is a collection of related keywords and ads. As ad groups are at the bottom of the settings flow, they inherit settings from the account and the campaign.]
[Q.121] Extended P's of service marketing mix:
a) People, Product, Process
b) Price, Physical Evidence, Promotion
c) Physical Evidence, Place, People
d) Product, Process, Physical Environment
Ans: a) People, Product, Process OR c) Physical Evidence, Place, People [Nearest match]
[Actual Answer: People, Physical evidence, Process - 7Ps. Original 4Ps: Product, Place, Price, Promotion]
[Q.122] The sequence of a sales process includes ______.
a) Lead generation, call, presentation & sale
b) Sale, presentation, Lead generation & call
c) Presentation, Lead generation, Sale & Call
d) Lead generation, Call, Sale & Presentation
Ans: a) Lead generation, call, presentation & sale
[Q.123] Digital marketing revolves around these 5Ds:
a) digital devices, digital platforms, digital media, digital data, and digital technology.
b) digital interaction, digital platforms, digital media, digital data, and digital technology.
c) digital devices, digital platforms, digital media, digital data, and digital storage.
d) All of the above
Ans: a) digital devices, digital platforms, digital media, digital data, and digital technology.
[Q.124] Customers in growth stage of life cycle of products are classified as
A) innovators B) early adopters C) middle majority customers D) laggards
Ans: B) early adopters
[Q.125] Considering non-personal communication channels, magazines, direct mail and newspapers are considered as
A) online media B) print media C) broadcast media D) display media
Ans: B) print media
[Q.126] Customizing advertisement to people who had earlier visited the site is __________ .
a) Search retargeting b) Contextual marketing c) Remarketing d) None of the above
Ans: c) Remarketing
[Q.127] This aims at influencing users who have begun their research on search engines, but it is not necessary that they have visited a particular brand site.
a) Contextual marketing b) Search retargeting c) Remarketing d) None of the above
Ans: b) Search retargeting
[Q.128] Which platform can be used by advertisers to purchase ad impressions across ad exchanges?
a) demand-side platform b) supply side platform c) Ad network d) None
Ans: a) demand-side platform
[Q.129] Real-time bidding is a form of programmatic buying
a)True b)False c) Partially True d) None
Ans: a)True
[Q.130] Which capabilities are offered by Web Content Management Tools?
a) Centralized version control b) Simplification through templates
c) Integration with enterprise applications d) All of the above
Ans: d) All of the above
[Q.131] Which design approaches help in building sites that are optimized for various screen sizes?
a) Mobile optimized design b) Responsive web design
c) Progressive enhancement d) Adaptive web design
Ans: b) Responsive web design
[Q.132] Site designing for mobile is very similar to the web.
a) True b) False c) May be d) May not
Ans: b) False
[Q.133] Profits related to a new product in its introductory stage are:
A) negative B) positive C) higher D) declining
Ans: A) negative
[Q.134] Because e-commerce is ubiquitous, it reduces:
a) Dynamic pricing b) Price discrimination c) Marketspace d) Transaction costs
Ans: d) Transaction costs
[Q.135] "Richness" refers to:
a) The ability of an Internet client to provide payment.
b) The extent of interconnectedness between retailers and suppliers.
c) The complexity and content of a message.
d) How many people a business can connect with and how many products it can offer to those people.
Ans: c) The complexity and content of a message.
[Q.136] Removing the middleman and selling directly to a consumer in a digital marketplace is called:
a) Marketspace b) Disintermediation c) Reintermediation d) Ubiquity
Ans: b) Disintermediation
[Q.137] Which of the following are examples of digital goods?
a) Smart phones, microwave ovens, and cars b) Music tracks, videos, and books
c) 3-D TVs, iPods, and digital cameras d) All of the above
Ans: b) Music tracks, videos, and books
[Q.138] A content provider:
a) Provides product, pricing, and availability information to individuals and businesses.
b) Provides a digital environment where buyers and sellers can meet, search for products, display products, and establish prices for those products.
c) Creates revenue by providing digital content, such as digital news, music, photos, or video, over the Web.
d) None of the above.
Ans: c) Creates revenue by providing digital content, such as digital news, music, photos, or video, over the Web.
[Q.139] A method of publishing audio broadcasts via the Internet, which can later be downloaded to portable music players, is called:
a) Podcasting b) Streaming c) Uploading d) Blogging
Ans: a) Podcasting
[Q.140] A Web site that generates revenue by attracting a large audience of visitors who can then be exposed to advertisements can best be described as a(n):
a) Transaction Fee Revenue Model b) Advertising Revenue Model
c) Affiliate Revenue Model d) Subscription Revenue Model
Ans: b) Advertising Revenue Model
[Q.141] Which of the following modifies the Web pages presented to each customer?
a) Personalization b) Micromarketing
c) Electronic customized marketing d) Infomarketing.
Ans: a) Personalization
[Q.142] Which of the following is not included among location-based m-commerce services?
a) Obtaining driving instructions b) Searching for movies and restaurants
c) Searching for local businesses d) None of the above
Ans: d) None of the above
[Q.143] Which of the following is the greatest advantage provided by peer-to-peer (P2P) payment systems (e.g. services based on the UPI platform)?
a) Referring to digital currency that can be used for micropayments.
b) Providing secure services for credit card payments on the Internet.
c) Supporting electronic payment for online and physical store purchases of goods or services after the purchase has taken place.
d) Sending money using the Web to individuals who are not set up to accept credit card payments.
Ans: d) Sending money using the Web to individuals who are not set up to accept credit card payments.
[Q.144] Which among the following is the main objective of branding?
A) customers recognize your logo and marketing materials
B) earn trust from your customers
C) promotional materials that match
D) a unique tag line
Ans: B) earn trust from your customers
[Q.145] Which marketing techniques are most likely to pay you?
A) Pay click advertising B) Using social media marketing
C) Posting press D) Article marketing
Ans: D) Article marketing
[Q.146] When is it most ideal to send a press release?
A) when there is “big news” happening
B) around the holidays
C) news seems to be slow
D) Tuesday through Thursday for newsworthy
Ans: D) Tuesday through Thursday for newsworthy
[Q.147] The best way to make money “while you sleep”?
A) Dream up good marketing ideas while sleeping B) Selling stuff
C) Having products on your website D) Spouse who works the night shift
Ans: C) Having products on your website
[Q.148] Disadvantages of e-Commerce in India are
(i) internet access is not universally available
(ii) Credit card payment security is not yet guaranteed
(iii) Transactions are de-personalized and human contact is missing
(iv) Cyberlaws are not in place
a) i and ii b) ii and iii c) i, ii, iii d) i, ii, iii, iv
Ans: c) i, ii, iii
[Q.149] Certification of Digital signature by an independent authority is needed because:
a) it is safe
b) it gives confidence to a business
c) the authority checks and assures customers that the public key indeed belongs to the business which claims its ownership
d) private key claimed by a sender may not be actually his
Ans: c) the authority checks and assures customers that the public key indeed belongs to the business which claims its ownership
[Q.150] A digital signature is required:
(i) to tie an electronic message to the sender’s identity
(ii) for non repudiation of communication by a sender
(iii) to prove that a message was sent by the sender in a court of law
(iv) in all e-mail transactions
a) i and ii b) i, ii, iii c) i, ii, iii, iv d) ii, iii, iv
Ans: b) i, ii, iii
[Q.151] The example of business-to-business services offered by Google which gains advertising revenue:
A) Google AdWords pay per click sponsored
B) Google Apps Application Suite
C) YouTube Brand Channel
D) Google Search application providing online website
Ans: C) YouTube Brand Channel
[Q.152] ______ is an example of business-to-business services offered by Google application running as part of a customer’s website.
A) Google Search application providing online website search
B) Google Apps Business Application
C) YouTube Brand Channel
D) Google AdWords click sponsored link advertising
Ans: A) Google Search application providing online website search
[ Google AdSense could be another answer, but it is not part of the choices here.]
[Q.153] Which is normally run by a consortium of buyers in order to establish an efficient purchasing environment.
A) B2B independent e-marketplace B) buyer-oriented marketplace
C) supplier-oriented marketplace D) vertical and horizontal e-marketplace.
Ans: B) buyer-oriented marketplace
[Q.154] Which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.
A) vertical and horizontal e-marketplace B) supplier-oriented marketplace
C) buyer-oriented marketplace D) B2B independent e-marketplace
Ans: D) B2B independent e-marketplace
[Q.155] Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______.
A) referencing needs of companies of different sizes
B) the status of the business in the purchase decision process
C) different feature stories appealing to different members
D) different navigation options appealing to different members
Ans: B) the status of the business in the purchase decision process
[Q.156] Which goal of a business-to-business website involves an interactive dialogue with a virtual salesperson?
A) sizzle B) sell C) speak D) save
Ans: B) sell
[Q.157] Which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels?
A) serve B) speak C) sell D) save
Ans: B) speak
[Q.158] In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship.
A) Low Tech, High Touch, Personal B) Low Tech, High Touch Transactional
C) High Tech/Low Touch, Automated D) High Tech/Low Touch, Personal
Ans: A) Low Tech, High Touch, Personal
[Q.159] Which feature(s) keep visitors on your website and encourage them to come back?
A) Make a website do things to make it interactive, such as quizzes, downloads, etc.
B) Post a lot of text to read
C) Make it difficult to locate
D) Pack a lot of graphics and photos
Ans: A) Make a website do things to make it interactive, such as quizzes, downloads, etc.
[Q.160] SEO stand for?
A) Site Engine Optimization B) Search Engine Optimization
C) Site Efficiency Optimization D) Search Efficiency Optimization
Ans: B) Search Engine Optimization
[Q.161] A Robust Social Media Plan includes which of the following?
A) A long-term schedule identifying when to post content
B) A list of content that mimics competitor content
C) All of your online business goals
D) A list of friends who can post on the accounts
Ans: A) A long-term schedule identifying when to post content
[Q.162] Which of the following factors can impact the open rate of your email campaigns?
A) The subject line of the email
B) The number of pictures in your email
C) The number of links contained in the email
D) The chance for customers to opt-out
Ans: A) The subject line of the email
[Q.163] Which term represents account of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser?
a) Affiliate programs b) Click‐through c) Spam d)Alloftheabove
Ans: b) Click‐through
[Q.164] What is the percentage of customers who visit a Website and actually buy something called?
a) Affiliate programs b) Click‐through c) Spam d) Conversion rate
Ans: d) Conversion rate
[Q.165] What is the process in which a buyer posts its interest in buying a certain quantity of items, and sellers compete for the business by submitting successively lower bids until there is only one seller left?
a) B2Bmarketplace b) Intranet c) Reverse auction d) Internet
Ans: c) Reverse auction
[Q.166] What are plastic cards the size of a credit card that contains an embedded chip on which digital information can be stored?
a) Customer relationship management systems cards b) E‐government identity cards
c) FEDI cards d) Smart cards
Ans: d) Smart cards
[Q.167] If the threat of substitute products or services is low it is a(n):
a) Disadvantage to the supplier b) Advantage to the buyer
c) Advantage to the supplier d) None of the above
Ans: c) Advantage to the supplier
[Q.168] The threat of new entrants is high when it is:
a) Hard for customers to enter the market b) Hard for competitors to enter the market
c) Easy for competitors to enter the market d) Easy for customers to enter the market
Ans: c) Easy for competitors to enter the market
[Q.169] What is software that comes hidden in free downloadable software and tracks your online movements, mines the information stored on your computer, or uses your computer's CPU and storage for some task you know nothing about?
a) Weblog b) Clickstream c) Anonymous Web browsing service d) Spyware
Ans: d) Spyware
[Q.170] What are some examples of digital marketing?
a) Social Media Marketing b) Search Engine Marketing
c) Search Engine Optimisation d) All of the above
Ans: d) All of the above
[Q.171] Who is the father of digital marketing?
a) Philip Kotler b) Bruce Clay India
c) Justin Hall d) None of the above
Ans: a) Philip Kotler
[Q.172] The term Digital Marketing was first used in the .............
a) 1999s b) 1990s
c) 1980s d) 1989s
a) 1990s
[Q.173] What is the best way to promote a business with social media?
a) Choose the Right Platforms b) Encourage Engagement
c) Provide Value & Don’t Over-Promote d) All of the above
Ans: d) All of the above
[Q.174] If customer expectation and product performance are match ______.
a) shows the satisfaction of the customer b) shows the dissatisfaction of the customer
c) does not meet customer requirement d) All of the above
Ans: a) shows the satisfaction of the customer
[Q.175] Which one is the best way to promote a business online?
a) It offers a lot of helpful and free information. b) To collect as many information as possible.
c) to advertise your company's product. d) All of the above
Ans: a) It offers a lot of helpful and free information.
[Q.176] _____ is an example of business to business services.
a) Youtube brand channel. b) Google c) Yahoo d) None of the above
Ans: a) Youtube brand channel.
[Q.177] A marketing campaign will not be successful if the costs of acquiring site visitors and customers are too high. The term used to describe the cost of acquiring a new customer is known as:
a) Bounce rate b) Referrer cost
c) Cost per acquisition d) Allowable cost per acquisition
Ans: c) Cost per acquisition