Sears

Overview

Sears

Site Redesign

User Experience, Content Strategy, Copywriting

Project Goals

Redesign the existing Sears website to Web 2.0 standards, integrating more interactive elements in flash.

As part of the USWeb/CKS Sears team, we were relocated to Chicago to consult on the redesign for Sears.com. I worked with the Information Architect to reorganize the site content, and develop new features and functionality for the site. I then created functional descriptions for each feature to specify for the engineers how each piece should work.