Barbie

Overview

Mattel

Barbie.com

User Experience, Content Strategy, Copywriting

Project Goals

Create an online destination for girls ages 4-10 to support the billion dollar Barbie brand.

As part of the USWeb/CKS Barbie team, I contributed to the site requirements, and to the conceptual development of the site's new environment theme. I developed the Content Platforms, Information Architecture, User Profiles, as well as wrote and edited the copy for several of the games and site components like the Barbie Calendar, Storymaker, the Parents section and Mad Libs. This was a very large team and the writing responsibilities were shared between two Content Strategists.