I am an assistant professor of marketing at University of Toronto. My research interests include industrial organization, marketing, and econometrics.
Research Currently in Progress
"The Role of Cognitive Costs in Consumer Response to Changes in the Purchase Environment," (with Andrew Ching)
"What Drives Consumer Preferences for Private Label Products?" (with Sridhar Moorthy)
"Understanding Individual Responses to the Provision of Financial Information," (with Avni Shah and Michael Grubb)
"How do Nudges Affect Investment in Retirement Accounts? Evidence from a Field Experiment in Mexico," (with Avni Shah and Dilip Soman)
"Obesity and Self-Control: Evidence from Food Purchase Data," (with Ying Bao, Ted Jaenicke and Emily Wang)
Selected Working Papers
"Finding Mr. Schumpeter: An Empirical Study of Competition and Technology Adoption," (with Jeffrey Macher and Nathan Miller), January 2017, first draft August 2015.
"Approximating the Cost-of-Living Index for a Storable Good", (2nd revision resubmitted to AEJ: Micro) [link to January 2017 version including online appendix, link to November 2014 Version]
"Identification and Estimation of Forward-looking Behavior: The Case of Consumer Stockpiling," (link to July 2015 version, new version coming soon) [link to April 2015 version] with Andrew Ching.
"Dynamic Demand and Dynamic Supply in a Storable Goods Market", (Preliminary Draft, updated November 2012) [link]
"Pass-Through in a Concentrated Industry: Empirical Evidence and Regulatory Implications" (Updated Version: May 2016, Forthcoming in The RAND Journal of Economics) [link] with Nathan Miller and Gloria Sheu.
"Cellular Service Demand: Biased Beliefs, Learning, and Bill Shock", with Michael Grubb, American Economic Review, Vol 105(1), January 2015, pp 234-271. (July 2013 version is available here, February 2012 version is available here, with previous online appendix here.)
Online Appendix for "Cellular Service Demand: Biased Beliefs, Learning, and Bill Shock" [link]
"Spatial Differentiation and Price Discrimination in the Cement Industry: Evidence from a Structural Model", with Nathan Miller, The RAND Journal of Economics, Vol 45(2), Summer 2014, pp. 221-469 [link to latest working paper] (link to April 2011 version)
"Consistency and Asymptotic Normality for Equilibrium Models with Partially Observed Outcome Variables", with Nathan Miller, Economics Letters, Vol 123(1), April 2014, pp. 70-74 [link to working paper version]
"Consumer Learning, Switching Costs and Heterogeneity: A Structural Examination", Quantitative Marketing and Economics, Volume 9, Number 1, March 2011 , pp. 25-70(46) [link to working paper version]
Technical Appendix for Consumer Learning, Switching Costs and Heterogeneity: A Structural Examination [link]
"Accounting for Household Production in the National Accounts," [link] with Benjamin Bridgman, Andrew Dugan, Mikhael Lal, and Shaunda Villones, The Survey of Current Business, May 2012, pp. 23-36.