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Limin Fang
Limin Fang
Assistant Professor of Strategy and Business Economics
Assistant Professor of Strategy and Business Economics
Sauder School of Business
Sauder School of Business
University of British Columbia
2053 Main Mall, Vancouver,
BC, V6T 1Z2, Canada
e: limin.fang@sauder.ubc.ca; lclairefang@gmail.com
My research interest includes digital marketing, AI and LLM, online reputation, and consumer and firm behaviors. I use causal inference, machine learning and dynamic discrete choice models to study both consumer and firm behaviors in the retail and housing industry.
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