RESEARCH

Masayoshi Maruyama - Google Scholar Citations

Articles in International Refereed Journals:

"Platform most-favored-customer clauses and investment incentives," International Journal of Industrial Organization, Vol. 70, 2020, 102617 (co-authored with Yusuke Zennyo)
"Positioning and Pricing Strategies in a Market with Switching Costs and Staying Costs," Information Economics and Policy, Vol. 44, pp. 47-57, 2018 (co-authored with Yuncheol Jeong)
“Process Innovation, Application Compatibility, and Welfare,” Information Economics and Policy, Vol. 40, pp. 1-12, 2017 (co-authored with Yusuke Zennyo)
“The Modernization of Fresh Food Retailing in China: The Role of Consumers,” Journal of Retailing and Consumer Services, Vol. 30, pp. 33-39, 2016 (co-authored with Lihui Wu and Lin Huang)
“Platform Selection by Software Developers: Theory and Evidence ,” Journal of the Japanese and International Economies, Vol. 38, pp. 282-303, 2015 (co-authored with David Flath, Kazumitsu Minamikawa, Kenichi Ohkita, and Yusuke Zennyo).
“Overcoming the Liability of Foreignness in International Retailing: A Consumer Perspective ”, Journal of International Management, Vol. 21, Issue 3, pp. 200-210, 2015 (co-authored with Lihui Wu).
“Application Compatibility and Affiliation in Two-Sided Markets ”, Economics Letters, Vol. 130, pp. 39-42, 2015 (co-authored with Yusuke Zennyo).
“The Relevance of Retailer Country-of-Origin to Consumer Store Choice:Evidence from China,” International Marketing Review, Vol. 31, Issue 5, pp. 462-476, 2014 (co-authored with Lihui Wu).
“Revenue versus Incentive: Theory and Empirical Analysis of Franchise Royalties ”, Journal of the Japanese and International Economies, Vol. 34, pp. 154-161, 2014 (co-authored with Yu Yamashita).
“Multiple Store Patronage: The Effects of Store Characteristics ”, Journal of Retailing and Consumer Services, Vol. 21, Issue 4, pp. 601-609, 2014 (co-authored with Lihui Wu).
“Quantifying Barriers Impeding the Diffusion of Supermarkets in China: The Role of Shopping Habits ”, Journal of Retailing and Consumer Services, Vol. 21, Issue 3, pp. 383-393, 2014 (co-authored with Lihui Wu).
“Compatibility and the Product Life Cycle in Two- Sided Markets ”, Review of Network Economics, Vol. 12, Issue 2, pp.131-155, 2013 (co-authored with Yusuke Zennyo).
“Franchise Fees and Royalties: Theory and Empirical Results ,” Review of Industrial Organization, Vol. 40, No.3, pp.167-189, 2012 (co-authored with Yu Yamashita).
“Modern Retailers in a Transition Economy: The Case of Vietnam ,”Journal of Macromarketing, Vol. 32, Issue 1, pp.31-51, 2012 (co-authored with Le Viet Trung).
“A Note on the Desirability of Merger among Complements ,” Journal of Industry, Competition and Trade, Vol.11, No.1, pp.57-65, 2011(co-authored with Kazumitsu Minamikawa and Yusuke Zennyo).
“Platform Strategy of Video Game Software in Japan, 1984-1994: Theory and Evidence ,” Managerial and Decision Economics, Vol.32, Issue 2, pp.105-118, 2011 (co-authored with Kenichi Ohkita).
“The Logic of Franchise Contracts: Empirical Results of Japan ,” Japan and the World Economy, Vol.22, Issue 3, pp.183-192, 2010 (co-authored with Yu Yamashita).
“The Nature of Informal Food Bazaars: Empirical Results for Urban Hanoi,Vietnam ,” Journal of Retailing and Consumer Services, Vol.17, Issue 1, pp.1-9, 2010 (co-authored with Le Viet Trung).
“Commitment to a Strategy of Uniform Pricing in a Two-Period Duopoly with Switching Costs ,” Journal of Economics (Zeitschrift fur Nationalokonomie), Vol.98, No.1, pp.45-66, 2009, (co-authored with Yuncheol Jeong).
“Vertical Integration, Bundled Discounts and Welfare ,” Information Economics and Policy, Vol.21, No.1, pp.62-71, 2009 (co-authored with Kazumitsu Minamikawa).
“High Shopping Frequency of Vietnamese Consumers: Theory and Measurement,” Applied Economics Letters, Vol.16, pp.411-415, 2009 (co-authored with Le Viet Trung).
“Strategic Choice of Price Policy under Exogenous Switching Costs ,” Economics Bulletin, Vol.12, No.26, pp.1-8, 2008 (co-authored with Yuncheol Jeong).
“The Evolution of Fresh Produce Supply Chain: From Spot Transactions to Contracts ,” International Review of Retail, Distribution and Consumer Research, Vol.17, Issue.4, 359-376, September 2007 (co-authored with Mitsunori Hirogaki).
“Traditional Bazaar or Supermarket: A Probit Analysis of Affluent Consumers Perceptions in Hanoi ,” International Review of Retail, Distribution and Consumer Research, Vol.17, Issue.3, 233-252, July 2007 (co-authored with Le Viet Trung)
"Supermarkets in Vietnam: Opportunities and Obstacles," Asian Economic Journal, Vol. 21, Issue. 1, 19-46, 2007 (co-authored with Le Viet Trung)

Book chapters:

1. “Retail Policy and Strategy in Vietnam ”, in M. Mukherjee, R. Cuthbertson, and E. Howard (eds.), Retailing in Emerging Markets: A Policy and Strategy Perspective, Routledge, pp. 94-123, 2014 (co-authored with Le Viet Trung and Nguyen Thi Thanh Tan).
2. “Japanese Wholesale Distribution: Its Features and Future”, in M. R. Czinkota and M. Kotabe (eds.), Japanese Distribution Strategy, Business Press, 2000, 19-32.
3. “The Structure and Performance of the Japanese Distribution System”, in M. R. Czinkota and M. Kotabe (eds.), The Japanese Distribution System, Probus Publishing Co., 1993, 23-41.
4. “Is the Japanese Distribution System Really Inefficient? ”, in P. Krugman (ed.), Trade with Japan: Has the Door Opened Wider? The University of Chicago Press, 1991, 149-173, (co-authored with Takatoshi Ito).