My CV

Curriculum Vitae of Mariachiara Restuccia

Associate Professor (Senion Lecturer) in Marketing

University of Sussex Business School

Department of Strategy and Marketing, Falmer BN1 9SL

Telephone:    +44 (0) 1273 67 8622

Email:  m.restuccia @ sussex.ac.uk

RESEARCH INTERESTS

Emerging Technologies, Innovation, Business-to-Business Marketing, Creative Industries

EDUCATION/QUALIFICATIONS

2016            PGCert in Higher Education, University of Sussex

2014         Ph.D. in Business Administration (Marketing), HEC Montréal

2007         Master of Science (Marketing), HEC Montréal

2004            Bachelor of Economics and Management for Arts, Culture and Communication cum laude, Bocconi University, Milan

CAREER HISTORY

2024-present   Senior Lecturer (Associate Professor) in Marketing, University of Sussex

2014- 2024  Lecturer (Assistant Professor) in Marketing, University of Sussex

INTERNATIONALIZATION ACTIVITIES

2018            Erasmus+ Teaching Exchange, University of Malta

DEPARTMENT, SCHOOL OR UNIVERSITY CONTRIBUTIONS

2025-present   Education and student lead, Dept of Strategy and Marketing

2021- current  co-Lead of the Digital and Creative Economy Research Mobilizer Group

2018- 2020  Course Director of the International Marketing MSc

2015- 2017  Co-convenor of the Business and Enterprise Research Seminar Series

2015- 2017  Department representative, BMEc Marketing and Web Steering Committees

PUBLICATIONS

(i) Books and Book Chapters

-Masucci, Monica, Roberto Camerani, Mariachiara Restuccia, and Thomas Buckley (2025), “Funding organisations as sustainability catalysts in the Cultural and Creative Industries” in Elisa Salvador and Ilaria Pappalepore (Editors), Responsible Consumption and Production in the Creative and Cultural Industries, Routledge.

-Restuccia, Mariachiara and Jenny Double (2018), “Is Online Personalisation Important to Millennials? A UK Study in the Context of Personalised Search Engines” in Megan W. Gerhardt and Joy Van Eck Peluchette (Editors), Millennials: Trends, Characteristics, and Perspectives, Nova Science Publishers.

-Restuccia, Mariachiara (2018), Developing New Products for Arts and Culture, Book Section on “New Product Development in the Arts” in François Colbert (Editor), Marketing Culture and the Arts (5th Edition), HEC Montréal Press.

(ii) Journal Articles

-Boukis and Mariachiara Restuccia (forthcoming), “Developing a Strategic Typology of Non-fungible Tokens (NFTs), Journal of Marketing Management, 1-24.

-Mogaji, Emmanuel, Mariachiara Restuccia, Zoe Lee and Nguyen Phong Nguyen, (2023) “Branding and positioning strategies of top performing B2B service brands in Africa”, Industrial Marketing Management, 108: 237-250.

-Legoux, Renaud and Mariachiara Restuccia (2019), “B2B Relationships on the Fast Track. An Empirical Investigation into the Outcomes of Solution Provision”, Industrial Marketing Management, 76: 203-213.

-Restuccia, Mariachiara, Ulrike de Brentani, Renaud Legoux, and Jean-François Ouellet (2016), “Product Lifecycle Management and Distributor Contribution to New Product Development”, Journal of Product Innovation Management, 33(1): 69–89.

(iii). Manuscripts under review

-Piehlmaier, Dominik, Emanuela Stagno and Mariachiara Restuccia (2023). “Crypto Assets and Investor Overconfidence”, Under review, ABS 3 journal.

-Restuccia Mariachiara, Achilleas Boukis and Charles Hofacker (2022), “A macro view of NFT lifecycle”, Reject & Resubmit, ABS 4 journal.

-Restuccia, Mariachiara, Renaud Legoux, and Francesco Pasimeni, “Recognizing Channel Members: An Event Study Analysis”, Reject & Resubmit, ABS 4* journal

(iv). Manuscripts to be submitted

Restuccia, Mariachiara, Dennis Tourish and Zahira Jaser, “A critical analysis of pedagogical case studies of fallen corporate heroes”, Writing stage, Target journal: Academy of Management Learning & Education, ABS 4* journal

GRANT ACTIVITY

2024- present ““Do Business-to-Business new products developed by university spin-outs benefit from the “University Knowledge Inside” effect?”, £4,994.87, Academy of Marketing (AMRC2024-14), PI, with Co-PIs Matilde Lucheschi and Gianluca Memoli

2022- 2024: “Non-Fungible Tokens (NFTs): Evolution, revolution or fad in the creative industries? Evidence from UK creators and artists”, £ 9.194, British Academy/Leverhulme Small Grant (SG2122\210380), PI, with Co-PIs Charles Hofacker and Guido Guerzoni.

TEACHING

Post-graduate level

University of Sussex: 116N1 Business-to-Business Marketing; 950N1 New Product Development Strategy; 727N1 Research Project International Marketing; 887N1 Marketing Strategy; 886N1 International Marketing Communications

HEC Montréal: 4-140-88 Marketing des organismes culturels

Undergraduate level:

University of Sussex:  N1635 Business-to-Business Marketing Management; N1587 New Products Management; N1070 Marketing Strategy, N1505 Buyer Behaviour

HEC Montréal: 3-105-95 Gestion dans le contexte des entreprises artistiques; 2-100-00 Marketing

DOCTORAL EXPERIENCE

Supervision

2021- present: Yousef Alsharari (University of Sussex), with Chris Storey and Achilleas Boukis

Examination

August 2021: Martha Bloom (SPRU, University of Sussex), internal examiner

MEMBERSHIPS AND NETWORKS

Institutes and Associations: Chartered Institute of Marketing, American Marketing Association, Product Development and Management Association, European Marketing Academy

Reviewer, Research Conferences: European Marketing Academy, International Conference on Arts and Cultural Management

Ad Hoc Reviewer, Journals: International Journal of Arts Management, Journal of Product Innovation Management, Journal of Engineering and Technology Management, European Journal of Marketing

LANGUAGES

English :Fluent;  French: Fluent; Italian: Native speaker

COMPUTER SKILLS

 SAS, SPSS, Eventus, Lisrel, Atlas TI, Nvivo, R