scholarship

BOOKS

Serazio, M. (2023). The authenticity industries: Keeping it 'real' in media, culture, and politics. Palo Alto, CA: Stanford University Press.

Serazio, M. (2019). The power of sports: Media and spectacle in American culture. New York, NY: New York University Press.

Serazio, M. (2013). Your ad here: The cool sell of guerrilla marketing. New York, NY: New York University Press.

PEER-REVIEWED JOURNAL ARTICLES

Serazio, M. (2022). The irreverent life and uncompromising death of Deadspin: Sports blogging as punk journalism. Journalism: Theory, Practice & Criticism, 23(2), 461-478.

Serazio, M. (2021). The other ‘fake’ news: Professional ideals and objectivity ambitions in brand journalism. Journalism: Theory, Practice & Criticism, 22(6), 1340-1356.

Serazio, M. (2021). How news went guerrilla marketing: A history, logic, and critique of brand journalism. Media, Culture, and Society, 43(1), 117-132.

Serazio, M. (2020). Making (branded) news: The corporate co-optation of online journalism production. Journalism Practice, 14(6), 679-696.

Serazio, M., & Thorson, E. (2020). Weaponized patriotism and racial subtext in Kaepernick’s aftermath: The anti-politics of American sports fandom. Television & New Media, 21(2), 151-168.

Thorson, E., & Serazio, M. (2018). Sports fandom and political attitudes. Public Opinion Quarterly, 82(2), 391-403.

Serazio, M. (2018). Producing popular politics: The infotainment strategies of American campaign consultants. Journal of Broadcasting and Electronic Media, 62(1), 131-146.

Serazio, M. (2017). Branding politics: Emotion, authenticity, and the marketing culture of American political communication. Journal of Consumer Culture, 17(2), 225-241.

Serazio, M. (2016). Encoding the paranoid style in American politics: 'Anti-establishment' discourse and power in contemporary spin. Critical Studies in Media Communication, 33(2), 181-194.

Serazio, M. (2015). Selling (digital) millennials: The social construction and technological bias of a consumer generation. Television & New Media, 16(7), 599-615.

Serazio, M. (2015). Managing the digital news cyclone: Power, participation, and political production strategies. International Journal of Communication, 9, 1907-1925.

Serazio, M. (2014). The new media designs of political consultants: Campaign production in a fragmented era. Journal of Communication, 64(4), 743-763.

Serazio, M. (2013). The elementary forms of sports fandom: A Durkheimian exploration of team myths, kinship, and totemic rituals. Communication and Sport, 1(4), 303-325.

Serazio, M., & Szarek, W. (2012). The art of producing consumers: A critical textual analysis of post-communist Polish advertising. European Journal of Cultural Studies, 15(6), 753-768.

Serazio, M. (2011). Ethos groceries and countercultural appetites: Consuming memory in Whole Foods' brand utopia. The Journal of Popular Culture, 44(1), 158-177.

Serazio, M. (2010). Shooting for fame: Spectacular youth, web 2.0 dystopia, and the celebrity anarchy of generation mash-up. Communication, Culture & Critique, 3(3), 416-434.

Serazio, M. (2010). When the sportswriters go marching in: Sports journalism, collective trauma and memory metaphors. Critical Studies in Media Communication, 27(2), 155-173.

Serazio, M. (2009). Geopolitical proselytizing in the marketplace for loyalties: Rethinking the global gospel of American Christian broadcasting. The Journal of Media and Religion, 8(1), 40-54.

Serazio, M. (2008). The apolitical irony of generation mash-up: A cultural case study in popular music. Popular Music and Society, 31(1), 79-94.

BOOK CHAPTERS

Serazio, M. (2022). Hegemonic masculinity on the sidelines: Workplace dangers, gendered ideologies, and athletic participation in the pandemic era. In A.C. Billings, L.A. Wenner, & M. Hardin (Eds.), American sport in the shadow of a pandemic: Communicative insights (pp. 81-94). New York, NY: Peter Lang.

Serazio, M., & Duffy, B.E. (2017). Social media marketing. In J. Burgess, T. Poell, & A. Marwick (Eds.), The Sage handbook of social media (pp. 481-496). Los Angeles, CA: Sage.

Serazio, M. (2017). Co-opting the culture jammers: The guerrilla marketing of Crispin Porter + Bogusky. In M. DeLaure & M. Fink (Eds.), Culture jamming: Activism and the art of resistance (pp. 237-253). New York, NY: New York University Press.

Serazio, M. (2008). Virtual sports consumption, authentic brotherhood: The reality of fantasy football. In L.W. Hugenberg & A. Earnhardt (Eds.), Sports mania: Essays on fandom and the media in the 21st century (pp. 229-242). Jefferson, NC: McFarland & Company.

OTHER SCHOLARLY WRITINGS

Serazio, M. (2017). Illuminating the invisible: The guerrilla logic and strategy ofdigital branded content. Advertising & Society Quarterly, 18(4).

Serazio, M. (2011). Against McCollege. In B. Zelizer (Ed.), Making the university matter (pp. 53-54). London, UK: Routledge.

Serazio, M. (2009). Free newspapers. In C.H. Sterline (Ed.), Encyclopedia of journalism (Vol. 2, pp. 648-650). New York, NY: Sage.

Serazio, M. (2009). Rethinking a villain, redeeming a format: The crisis and cure in tabloidization. In B. Zelizer (Ed.), The changing faces of journalism: Tabloidization, technology and truthiness (pp. 13-16). London, UK: Routledge.