Assistant Professor (Fall 2010 appointment)
Advisor & Committee Chair: Barbie Zelizer
Master of Arts in Communication (2007)
M.S., Graduate School of Journalism (2003)
Advisor: Stephen D. Isaacs
B.A., Department of Communication Studies (2002)
Summa Cum Laude & Salutatorian
Minor: Japanese; Minor: Religious Studies
Sophia University (Tokyo)
Language & cultural studies at international campus (2000-2001)
Serazio, M. (2013). Your ad here: The cool sell of guerrilla marketing. New York: New York University Press.
PEER-REVIEWED JOURNAL ARTICLES
Serazio, M. (forthcoming). The new media designs of political consultants: Campaign production in a fragmented era. Journal of Communication.
Serazio, M. (forthcoming). Selling (digital) millennials: The social construction and technological bias of a consumer generation. Television & New Media.
Serazio, M. (2013). The elementary forms of sports fandom: A Durkheimian exploration of team myths, kinship, and totemic rituals. Communication and Sport, 1(4), 303-325.
Serazio, M., & Szarek, W. (2012). The art of producing consumers: A critical textual analysis of post-communist Polish advertising. European Journal of Cultural Studies, 15(6), 753-768.
Serazio, M. (2011). Ethos groceries and countercultural appetites: Consuming memory in Whole Foods' brand utopia. The Journal of Popular Culture, 44(1), 158-177.
Serazio, M. (2010). Shooting for fame: Spectacular youth, web 2.0 dystopia, and the celebrity anarchy of generation mash-up. Communication, Culture & Critique, 3(3), 416-434.
Serazio, M. (2010). When the sportswriters go marching in: Sports journalism, collective trauma and memory metaphors. Critical Studies in Media Communication, 27(2), 155-173.
Serazio, M. (2009). Geopolitical proselytizing in the marketplace for loyalties: Rethinking the global gospel of American Christian broadcasting. The Journal of Media and Religion, 8(1), 40-54.
Serazio, M. (2008). The apolitical irony of generation mash-up: A cultural case study in popular music. Popular Music and Society, 31(1), 79-94.
Serazio, M. (2011). Against McCollege. In B. Zelizer (Ed.), Making the university matter (pp. 53-54). London: Routledge.
Serazio, M. (2009). Free newspapers. In C.H. Sterline (Ed.), Encyclopedia of journalism (Vol. 2, pp. 648-650). New York: Sage.
Serazio, M. (2009). Rethinking a villain, redeeming a format: The crisis and cure in tabloidization. In B. Zelizer (Ed.), The changing faces of journalism: Tabloidization, technology and truthiness (pp. 13-16). London: Routledge.
GRANTS & FUNDED RESEARCH
Serazio, M. (2008). Virtual sports consumption, authentic brotherhood: The reality of fantasy football. In L.W. Hugenberg & A. Earnhardt (Eds.), Sports mania: Essays on fandom and the media in the 21st century (pp. 229-242). Jefferson, NC: McFarland & Company.
NCA Visual Communication Division Book of the Year (2013)
Your ad here: The cool sell of guerrilla marketing Book Reviews
Journal of Popular Culture (28 Jan 2014)
Choice (Sept 2013)
Inside Higher Ed (17 Jul 2013)
Publisher's Weekly (11 Feb 2013)
National Communication Association award
Top Paper in ICA Popular Communication Division (2011)
"The conquest of contemporary cool: Culture jamming, guerrilla marketing, and consumer governance"
Donald P. Cushman Memorial Award (2007)
Top Papers in NCA American Studies Division (2007)
"Ethos groceries and countercultural appetites: A case study of Whole Foods"
The Father Flynn Award (2002)
Highest G.P.A. in University of San Francisco graduating class
Graduate of the Year (2002)
University of San Francisco Department of Communication Studies
REFEREED CONFERENCE PAPERS
Serazio, M. (May 2014). Producing viral politics: Technological strategies, cultural production, and campaign consultants. International Communication Association Preconference on Qualitative Political Communication Research - Seattle, WA.
Serazio, M. (November 2013). The stage managers of political communication: New media designs and campaign production in a fragmented era. National Communication Association, Political Communication Division - Washington, DC.
Serazio, M., & Szarek, W. (July 2012). The art of producing consumers: A critical textual analysis of post-communist Polish advertising. International Association of Media and Communication Research, Post-Socialist and Post-Authoritarian Communication Working Group - Durban, South Africa.
Serazio, M. (July 2012). Crowd-sourcing consumer governance: Social media marketing and the Web 2.0 populism of viral culture. International Association of Media and Communication Research, Political Economy Section - Durban, South Africa.
Serazio, M. (November 2011). Buzz agency and the regime of dialogue: How brands conscript conversation and govern unmanageable subjects. National Communication Association, Critical and Cultural Studies Division - New Orleans, LA.
Serazio, M. (May 2011). The ambient governance of advertainment: Branding power, popular culture, and consumer agency. International Communication Association, Popular Communication Division - Boston, MA.
Serazio, M. (May 2011). The conquest of contemporary cool: Culture jamming, guerrilla marketing, and consumer governance. International Communication Association, Popular Communication Division - Boston, MA.
Serazio, M. (November 2009). Shooting for fame: Spectacular youth, Web 2.0 dystopia, and the celebrity anarchy of generation mash-up. Media, Communication and the Spectacle - Rotterdam, The Netherlands.
Serazio, M. (November 2009). Your ad here: The creative channels and unexpected spectacles of guerrilla marketing. National Communication Association, Critical and Cultural Studies Division - Chicago, IL.
Serazio, M. (July 2009). The fellowship toward the ring: Totem loyalty and fandom rituals of Philadelphia's brotherly October. International Association for Media and Communication Research, Media and Sport Section - Mexico City, Mexico.
Serazio, M. (May 2009). The r3VOLution will not be televised: An ethnographic essay on politics 2.0 and Ron Paul's mash-up subculture. International Communication Association, Political Communication Division - Chicago, IL.
Serazio, M. (May 2009). When the sportswriters go marching in: Sports journalism, collective trauma and memory metaphors. International Communication Association, Popular Communication Division - Chicago, IL.
Serazio, M. (November 2008). (New) media ecology and generation mash-up identity: The technological bias of millennial youth. National Communication Association, Media Ecology Association - San Diego, CA.
Serazio, M. (November 2008). Geopolitical proselytizing in the marketplace for loyalties: Rethinking the global gospel of American Christian broadcasting. National Communication Association, Religious Communication Association - San Diego, CA.
Serazio, M., & Figueiras, R. (July 2008). Modernity stillborn: European anxieties and Catholic identities in Portugal's abortion debate. Association for Cultural Studies Crossroads - Kingston, Jamaica.
Serazio, M., & Hardy, B.W. (May 2008). Right behind Left Behind: The conservative geopolitics of Christian apocalypse entertainment. International Communication Association, Political Communication Division - Montreal, Canada.
Serazio, M. (November 2007). Ethos groceries and countercultural appetites: A case study of Whole Foods. National Communication Association, Top Papers in American Studies Division - Chicago, IL.
Wainwright, D., Serazio, M., & Nagler, R. (July 2007). Buy me, be me: Gender, sexuality, and thin-ideal messages in teen magazine advertisements. International Association for Media and Communication Research, Gender and Communication Section - Paris, France.
Serazio, M. (July 2007). Celebrity anarchy: Rethinking fame for the 21st century. International Association for Media and Communication Research, Emerging Scholars Network - Paris, France.
Serazio, M. (November 2006). A war on meaning: Public discourse and the ban on flag-draped coffin images. National Communication Association, Visual Communication Division - San Antonio, TX.
Serazio, M. (July 2006). Virtual sports consumption, authentic brotherhood: The reality of fantasy football. International Association for Media and Communication Research, Media and Sport Section - Cairo, Egypt.
INVITED TALKS & LECTURES
Cultural Alliance of Fairfield County's Marketing Alliance - Fairfield, CT (18 Sept 2013)
University of Pennsylvania Bookstore - Philadelphia, PA (22 Apr 2013)
Temple University - Philadelphia, PA (22 Apr 2013)
Fairfield University Bookstore - Fairfield, CT (10 Apr 2013)
University of San Francisco - San Francisco, CA (29 Nov 2011)
Clearing the Fog on Sponsored Content: A Thought Leader Summit of the American Press Institute
"Ethics and Transparency" panelist - Washington, DC (25 Sept 2013)
Transmedia Hollywood 4 conference panelist - University of California at Los Angeles (12 Apr 2013)
Fairfiled University Open Visions Forum Host
Q & A with MSNBC host Ronan Farrow (18 Mar 2014)
Introduction and Q & A with Ben Shpigel, New York Times sportswriter (13 Feb 2014)
Introduction to A.O. Scott, New York Times film critic (27 Jan 2014)
"The Future of Spin" pre-lecture (23 Oct 2013)
Introduction and Q & A with Steve Croft, 60 Minutes Correspondent (16 Sept 2013)
Q & A with author Kati Marton (12 Nov 2012)
Introduction and Q & A with Byron Pitts, 60 Minutes Correspondent (23 Feb 2011)
Linking baseball culture and classroom learning. (Nov 2010)
Fairfield Public Schools Professional Development Day
Fairfield Museum - Fairfield, CT
Assistant Professor - Fairfield University
CO130: Mass Media & Society
CO237: Sports, Media, and Culture (developed as a new course)
CO333: News Media & Democracy (developed as a new course)
CO337: Visual Communication (developed as a new course)
CO398: Internship Program Coordinator
CO537: New Media Studies (developed as a new course)
Master's Thesis/Project - Fairfield University
Advisor - 2 students
2nd Reader - 7 students
Instructor - Drexel University
COM150: Mass Media & Society (Winter 2009)
Instructor - University of Pennsylvania
COMM262: Visual Communication (Summer 2008)
Teaching Fellow - University of Pennsylvania
COMM439: Media Criticism (Fall 2007)
COMM262: Visual Communication (Spring 2007)
Fairfield University Summer Research Stipend (2011)
$3,500 award from Faculty Research Committee
Project Title: "Selling millennials: The social construction of (consumer) demographic"
Monbusho (Japanese Government) Grant (2000-2001)
UNIVERSITY, DISCIPLINE & COMMUNITY SERVICE
National Seminar for Jesuit Higher Education
"Conversations" Magazine board member, Fairfield representative (2013-)
Fairfield University Open Visions Forum
Deputy Director (2013-)
Fairfield University Public Lectures and Events Committee
Chair and full-time member (Fall 2013-)
Fairfield University Interdisciplinary Major Program Advisory Committee
Social sciences representative (2012-)
Fairfield University "The Mirror" Advisory Board
Independent student newspaper consulting group (2011-)
Fairfield University Educational Technologies Committee
Full-time member (Fall 2011-Spring 2013)
Temporary substitute appointment (Spring 2011)
Fairfield University Spring Break Service Experience
Faculty Leader, Miami (2013)
Faculty Leader, New Orleans (2011)
Department of Communication Website Content Management Liaison
Maintained and edited content (2010-)
Editorial Board Member
Rock Music Studies
International Communication Association - Popular Communication Division
Annenberg Graduate Council (2006)
Alpha Sigma Nu (2001 induction)
Member, Jesuit Honor Society
OTHER RESEARCH EXPERIENCE
Research Fellow - University of Pennsylvania
Editorial Assistant, Journalism: Theory, Practice & Criticism
Annenberg/Oxford Summer Institute (2007)
PROFESSIONAL JOURNALISM EXPERIENCE
Staff Writer - Houston Press (2003-2005)
Serazio, M. (15 Jan 2014). Apple's new ad: Don't worry about jobs, follow your passion! NewRepublic.com.
Serazio, M. (2 July 2013). Why advertising has become guerrilla warfare. The Wall Street Journal's "Speakeasy" Blog.
Serazio, M. (1 July 2013). Selling out for sponsored content. TheNation.com.
Serazio, M. (30 Apr 2013). How guerrilla marketers made people into their platform. Bloomberg.com.
Serazio, M. (11 Apr 2013). Digital journalism and the end of church and state. NYU Press "From the Square" Blog.
Serazio, M. (29 Jan 2013). Just how much is sports fandom like religion? TheAtlantic.com.
Serazio, M. (5 Nov 2012). Before the polls close: Early lessons from the 2012 campaign. NYU Press "From the Square" Blog.
Serazio, M. (26 Sept 2012). 'The Real Mitt Romney' is funny, but is it art? TheAtlantic.com.
Serazio, M. (Summer 2011). Social media and the Arab Spring. Fairfield Magazine.
Serazio, M. (22 Apr 2011). 'The Greatest Movie Ever Sold' and the future of product placement. TheAtlantic.com.
The Livingston Awards (2005)
The Maggie Awards (2005)
The Lone Star Awards
On guerrilla marketing:
Jenkins, H. (17 Sept 2013). Guerrilla marketing?: An interview with Michael Serazio. Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins.
Pooley, J. (3 July 2013). Your ad here: The cool sell of guerrilla marketing. New Books in Communications Podcast.
Boyd, K. (28 May 2013). From product to cultural craze. KERA's "Think."
On new media:
Nielsen, R.K. (27 Jan 2013). QualPolComm preview interview. Qualitative Research Blog.
Smith, S.V. (23 Apr 2013). Twitter edges closer to TV with advertising deal. Marketplace.
Leopold, T. (27 Mar 2013). The internet: It's like never leaving junior high. CNN.com.
Altimari, D. (23 Oct 2012). In U.S. senate race, McMahon and Murphy sticking to prepared scripts. The Hartford Courant.
Adelson, E. (9 Sept 2011). Could Twitter or Facebook have made a difference? Yahoo! News.
MSNBC's "Jansing & Co." (13 Jan 2011)
WNPR's "Where We Live" (11 Jan 2011)
Smith, A. (10 Jan 2011). Arizona tragedy serves as reminder to colleges to remain vigilant in recognizing signs of anti-social behavior. The New Haven Register.
Tobin, A. (30 Oct 2013). OK, Boston, congrats. But who won the World Series of fans? Marketplace.
Jaque, J.M. (23 Mar 2013). Cambiar de equipo de futbol... ? Y por que no? La Tercera (Chile)
WBAL's (Baltimore) "Maryland's News Now" (31 Jan 2013)
Timpane, J. (22 Oct 2012). Tonight's debate: Lions, tigers, and bears - or elephants vs. donkeys. The Philadelphia Inquirer.
Meltzer, K. (19 Oct 2012). Fan psychology: Why we 'grieve' when our sports teams suffer gut-wrenching losses. Yahoo! Sports.
Illa: Explorations in Philly identity
Credit Card Debt Public Service Announcement ("Priceless")
Prime Time Doctors, 2nd edition
AFFILIATIONS & MEMBERSHIPS
American Association of University Professors (Fairfield University chapter)
National Communication Association