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ACADEMIC EMPLOYMENT

Assistant Professor (beginning 2015)

Assistant Professor (2010-2015)

EDUCATION

University of Pennsylvania
Advisor & Committee Chair: Barbie Zelizer
Committee Members: Katherine Sender & Joseph Turow
M.A. in Communication (2007)

Columbia University
Advisor: Stephen D. Isaacs

University of San Francisco
Summa Cum Laude & Salutatorian
Minor: Japanese; Minor: Religious Studies

Language and cultural studies at international campus (2000-2001)

BOOKS

Serazio, M. (2013). Your ad here: The cool sell of guerrilla marketing. New York: New York University Press.
Reviewed by: Media International Australia (May 2014); The Journal of American Culture (Mar 2014); The Journal of Popular Culture (Dec 2014); Choice (Sep 2013); Inside Higher Ed (17 Jul 2013); Publisher's Weekly (11 Feb 2013)

PEER-REVIEWED JOURNAL ARTICLES

Serazio, M. (forthcoming). Branding politics: Emotion, authenticity, and the marketing culture of American political communication. Journal of Consumer Culture.

Serazio, M. (forthcoming). Selling (digital) millennials: The social construction and technological bias of a consumer generation. Television & New Media.

Serazio, M. (forthcoming). Managing the digital news cyclone: Power, participation, and political production strategies. International Journal of Communication.

Serazio, M. (2014). The new media designs of political consultants: Campaign production in a fragmented era. Journal of Communication, 64(4), 743-763.

Serazio, M. (2013). The elementary forms of sports fandom: A Durkheimian exploration of team myths, kinship, and totemic rituals. Communication and Sport, 1(4), 303-325.

Serazio, M., & Szarek, W. (2012). The art of producing consumers: A critical textual analysis of post-communist Polish advertising. European Journal of Cultural Studies, 15(6), 753-768.

Serazio, M. (2011). Ethos groceries and countercultural appetites: Consuming memory in Whole Foods' brand utopiaThe Journal of Popular Culture, 44(1), 158-177.

Serazio, M. (2010). Shooting for fame: Spectacular youth, web 2.0 dystopia, and the celebrity anarchy of generation mash-upCommunication, Culture & Critique, 3(3), 416-434.

Serazio, M. (2010). When the sportswriters go marching in: Sports journalism, collective trauma and memory metaphorsCritical Studies in Media Communication, 27(2), 155-173.


Serazio, M. (2008). The apolitical irony of generation mash-up: A cultural case study in popular musicPopular Music and Society, 31(1), 79-94.

BOOK CHAPTERS

Serazio, M. (2011). Against McCollege. In B. Zelizer (Ed.), Making the university matter (pp. 53-54). London: Routledge.

Serazio, M. (2009). Free newspapers. In C.H. Sterline (Ed.), Encyclopedia of journalism (Vol. 2, pp. 648-650). New York: Sage.

Serazio, M. (2009). Rethinking a villain, redeeming a format: The crisis and cure in tabloidization. In B. Zelizer (Ed.), The changing faces of journalism: Tabloidization, technology and truthiness (pp. 13-16). London: Routledge.

Serazio, M. (2008). Virtual sports consumption, authentic brotherhood: The reality of fantasy football. In L.W. Hugenberg & A. Earnhardt (Eds.), Sports mania: Essays on fandom and the media in the 21st century (pp. 229-242). Jefferson, NC: McFarland & Company.

ACADEMIC HONORS

NCA Visual Communication Division Book of the Year (2013)

Gerald R. Miller Outstanding Doctoral Dissertation (2011)
National Communication Association award

Top Paper in ICA Popular Communication Division (2011)
"The conquest of contemporary cool: Culture jamming, guerrilla marketing, and consumer governance"

Donald P. Cushman Memorial Award (2007)
Finalist, Top-ranked National Communication Association student paper

Top Papers in NCA American Studies Division (2007)
"Ethos groceries and countercultural appetites: A case study of Whole Foods"

The Father Flynn Award (2002)
Highest G.P.A. in University of San Francisco graduating class

Graduate of the Year (2002)
University of San Francisco Department of Communication Studies

REFEREED CONFERENCE PAPERS

Serazio, M. (May 2015). Branding politics: Emotion, authenticity, and the encoding of political communication. International Communication Association, Political Communication Division - San Juan, Puerto Rico.

Serazio, M. (May 2015). The paranoid style in American political communication: 'Anti-establishment' discourse and contemporary GOP spin. International Communication Association, Political Communication Association - San Juan, Puerto Rico.

Serazio, M. (May 2014). Producing viral politics: Technological strategies, cultural production, and campaign consultants. International Communication Association Preconference on Qualitative Political Communication Research - Seattle, WA.

Serazio, M. (Nov 2013). The stage managers of political communication: New media designs and campaign production in a fragmented era. National Communication Association, Political Communication Division - Washington, DC.

Serazio, M. (Jul 2012). Selling (digital) millennials: The social construction and technological bias of a consumer generation. International Association of Media and Communication Research, Emerging Scholars Network - Durban, South Africa.

Serazio, M., & Szarek, W. (Jul 2012). The art of producing consumers: A critical textual analysis of post-communist Polish advertising. International Association of Media and Communication Research, Post-Socialist and Post-Authoritarian Communication Working Group - Durban, South Africa.

Serazio, M. (Jul 2012). Crowd-sourcing consumer governance: Social media marketing and the Web 2.0 populism of viral culture. International Association of Media and Communication Research, Political Economy Section - Durban, South Africa.

Serazio, M. (Nov 2011). Buzz agency and the regime of dialogue: How brands conscript conversation and govern unmanageable subjects. National Communication Association, Critical and Cultural Studies Division - New Orleans, LA.

Serazio, M. (May 2011). The ambient governance of advertainment: Branding power, popular culture, and consumer agency. International Communication Association, Popular Communication Division - Boston, MA.

Serazio, M. (May 2011). The conquest of contemporary cool: Culture jamming, guerrilla marketing, and consumer governance. International Communication Association, Popular Communication Division - Boston, MA.

Serazio, M. (Nov 2009). Shooting for fame: Spectacular youth, Web 2.0 dystopia, and the celebrity anarchy of generation mash-up. Media, Communication and the Spectacle - Rotterdam, The Netherlands.

Serazio, M. (Nov 2009). Your ad here: The creative channels and unexpected spectacles of guerrilla marketing. National Communication Association, Critical and Cultural Studies Division - Chicago, IL.

Serazio, M. (Jul 2009). The fellowship toward the ring: Totem loyalty and fandom rituals of Philadelphia's brotherly October. International Association for Media and Communication Research, Media and Sport Section - Mexico City, Mexico.

Serazio, M. (May 2009). The r3VOLution will not be televised: An ethnographic essay on politics 2.0 and Ron Paul's mash-up subculture. International Communication Association, Political Communication Division - Chicago, IL.

Serazio, M. (May 2009). When the sportswriters go marching in: Sports journalism, collective trauma and memory metaphors. International Communication Association, Popular Communication Division - Chicago, IL.

Serazio, M. (Nov 2008). (New) media ecology and generation mash-up identity: The technological bias of millennial youth. National Communication Association, Media Ecology Association - San Diego, CA.

Serazio, M. (Nov 2008). Geopolitical proselytizing in the marketplace for loyalties: Rethinking the global gospel of American Christian broadcasting. National Communication Association, Religious Communication Association - San Diego, CA.

Serazio, M., & Figueiras, R. (Jul 2008). Modernity stillborn: European anxieties and Catholic identities in Portugal's abortion debate. Association for Cultural Studies Crossroads - Kingston, Jamaica.

Serazio, M., & Hardy, B.W. (May 2008). Right behind Left Behind: The conservative geopolitics of Christian apocalypse entertainment. International Communication Association, Political Communication Division - Montreal, Canada.

Serazio, M. (Nov 2007). Ethos groceries and countercultural appetites: A case study of Whole Foods. National Communication Association, Top Papers in American Studies Division - Chicago, IL.

Wainwright, D., Serazio, M., & Nagler, R. (Jul 2007). Buy me, be me: Gender, sexuality, and thin-ideal messages in teen magazine advertisements. International Association for Media and Communication Research, Gender and Communication Section - Paris, France.

Serazio, M. (Jul 2007). Celebrity anarchy: Rethinking fame for the 21st century. International Association for Media and Communication Research, Emerging Scholars Network - Paris, France.

Serazio, M. (Nov 2006). A war on meaning: Public discourse and the ban on flag-draped coffin images. National Communication Association, Visual Communication Division - San Antonio, TX.

Serazio, M. (Jul 2006). Virtual sports consumption, authentic brotherhood: The reality of fantasy football. International Association for Media and Communication Research, Media and Sport Section - Cairo, Egypt.

INVITED TALKS & LECTURES

Portland State University - Portland, OR (20 May 2014)
Marketing Roundtable, Cultural Alliance of Fairfield County - Fairfield, CT (18 Sep 2013)
University of Pennsylvania Bookstore - Philadelphia, PA (22 Apr 2013)
Temple University - Philadelphia, PA (22 Apr 2013)
Fairfield University Bookstore - Fairfield, CT (10 Apr 2013)
University of San Francisco - San Francisco, CA (29 Nov 2011)

Clearing the Fog on Sponsored Content: A Thought Leader Summit of the American Press Institute
"Ethics and Transparency" panelist - Washington, DC (25 Sep 2013)

"Revolutionary Advertising: Cultivating Cultural Movements"
Transmedia Hollywood 4 conference panelist - University of California at Los Angeles (12 Apr 2013)

Fairfiled University Open Visions Forum and Campus Speaking Events
Q & A with Emily Bazelon, New York Times Magazine staff writer (2 Mar 2015)
Introduction and Q & A with New York Times columnists Alessandra Stanley and Frank Bruni (9 Oct 2014)
Q & A with David Gregory, Meet the Press host (22 Sep 2014)
"Fairfield, Francis, and the Frontier" President's (Mission & Identity Retreat speech (20 Sep 2014)
Internship session at AJCU Communication Departments meeting (14 Jul 2014)
Q & A with MSNBC host Ronan Farrow (18 Mar 2014)
Introduction to A.O. Scott, New York Times film critic (27 Jan 2014)
"The Future of Spin" pre-lecture (23 Oct 2013)
Introduction and Q & A with Steve Croft, 60 Minutes Correspondent (16 Sep 2013)
Q & A with author Kati Marton (12 Nov 2012)
Introduction and Q & A with Byron Pitts, 60 Minutes Correspondent (23 Feb 2011)

Linking baseball culture and classroom learning. (Nov 2010)
Fairfield Public Schools Professional Development Day
Fairfield Museum - Fairfield, CT

"Blowing Up The Brand" Conference (2009)
Panel Respondent

TEACHING EXPERIENCE

Assistant Professor - Fairfield University
CO130: Mass Media & Society
CO237: Sports, Media, and Culture (developed as a new course)
CO333: News Media & Democracy (developed as a new course)
CO336: Social Media (developed as a new course)
CO337: Visual Communication (developed as a new course)
CO398: Internship Program Coordinator
CO537: New Media Studies (developed as a new course)

Master's Thesis/Project - Fairfield University
Advisor - 2 students
2nd Reader - 7 students

Senior or Honor's Thesis - Fairfield University
Advisor - 3 students

Instructor - Drexel University
COM150: Mass Media & Society (Winter 2009)

Instructor - University of Pennsylvania
COMM262: Visual Communication (Summer 2008)

Teaching Fellow - University of Pennsylvania
COMM439: Media Criticism (Fall 2007)
COMM262: Visual Communication (Spring 2007)

GRANTS & FUNDED RESEARCH

Fairfield University Summer Research Stipend (2011)
$3,500 award from Faculty Research Committee
Project Title: "Selling millennials: The social construction of (consumer) demographic"

Monbusho (Japanese Government) Grant (2000-2001)
$15,000 award for foreign scholars at Japanese universities

UNIVERSITY, DISCIPLINE & COMMUNITY SERVICE

National Seminar for Jesuit Higher Education
"Conversations" Magazine board member, Fairfield representative (2013-present)

Fairfield University
Cura Personalis Faculty Mentor (2014-2015)
2020 Strategic Planning "Candidates of the Future" Committee Member (2014-2015)
Commencement Assistant Marshall (2014)
Open Visions Forum Deputy Director (2013-2015)
Public Lectures and Events Committee Chair (2013-2014) and Member (2013-2015)
Social Media Advisory Group (2013-2014)
Individually Designed Major Program Advisory Committee (2012-2015)
"The Mirror" (Student Newspaper) Advisory Board (2011-2015)
Educational Technologies Committee Member (2011-2013)
Spring Break Service Trip Faculty Leader, Miami (2013)
Spring Break Service Trip Faculty Leader, New Orleans (2011)
Department of Communication Website Content Management Liaison (2010-2015)

Editorial Board Member

Manuscript Reviewer
International Communication Association - Popular Communication Division

Annenberg School for Communication Graduate Council (2006)
Student Representative

Alpha Sigma Nu (2001 induction)
Member, Jesuit Honor Society

OTHER RESEARCH EXPERIENCE

Research Fellow - University of Pennsylvania
Editorial Assistant, Journalism: Theory, Practice & Criticism
About to die: How news images move the public (Barbie Zelizer)
Center for Global Communication Studies (Monroe Price)
Prime Time Doctors, 2nd Edition Video Essay (Joseph Turow)

Annenberg/Oxford Summer Institute (2007)
Seminar Graduate, "Global Media Policy"

PROFESSIONAL JOURNALISM EXPERIENCE

Freelance Contributor
Serazio, M. (21 Jun 2014). GOP's 'anti-establishment' con job: A cynical gambit to secretly talk about class. Salon.com.
Serazio, M. (15 Jan 2014). Apple's new ad: Don't worry about jobs, follow your passion! NewRepublic.com.
Serazio, M. (2 Jul 2013). Why advertising has become guerrilla warfare. The Wall Street Journal's "Speakeasy" Blog.
Serazio, M. (1 Jul 2013). Selling out for sponsored content. TheNation.com.
Serazio, M. (30 Apr 2013). How guerrilla marketers made people into their platform. Bloomberg.com.
Serazio, M. (11 Apr 2013). Digital journalism and the end of church and state. NYU Press "From the Square" Blog.
Serazio, M. (29 Jan 2013). Just how much is sports fandom like religion? TheAtlantic.com.
Serazio, M. (5 Nov 2012). Before the polls close: Early lessons from the 2012 campaign. NYU Press "From the Square" Blog.
Serazio, M. (26 Sep 2012). 'The Real Mitt Romney' is funny, but is it art? TheAtlantic.com.
Serazio, M. (Summer 2011). Social media and the Arab Spring. Fairfield Magazine.
Serazio, M. (22 Apr 2011). 'The Greatest Movie Ever Sold' and the future of product placement. TheAtlantic.com.
Serazio, M. (11 Jan 2011). Jared Lee Loughner and rise of anti-social media. TheAtlantic.com.
Serazio, M. (29 May 2009). Shooting for fame: The (anti-)social media of a YouTube killer.
FlowTV, 9(14).
Serazio, M. (18 May 2008). John McCain's big Ron Paul problem. The Providence Journal.
Serazio, M. (3 Jul 2007). Die Hard necon. PopMatters.
Philadelphia Weekly pop music previews (2006-2008)
AlterNet reporting and op-ed essay (2002-2003)

Staff Writer - Houston Press (2003-2005)
Alt-weekly with 100K circulation
Covered social, cultural and media affairs
15 cover stories (4,000-6,000 word features)

JOURNALISM HONORS

Finalist, "Gambling on Iraq" (Houston Press)
Largest national reporting prize for journalists under 35

Finalist, Best Consumer Feature: "Gambling on Iraq"
The Magazine Awards of the Western Publishing Association

The Lone Star Awards
Finalist, Feature Story: "Gambling on Iraq" (2005)
1st Place, Student Print Category: "Godspell" (2004)
Finalist, Student Print Category: "Go, Baby, Go" (2004)
Texas statewide journalism prize

MEDIA COMMENTARY

On guerrilla marketing:
Chayka, K. (29 Jan 2015). Meet the Don Draper of guerrilla marketing. TakePart.com.
Smith, S.V. (18 Mar 14). Quizzes are free data mining tools for brands. Marketplace.
Jenkins, H. (17 Sep 2013). Guerrilla marketing?: An interview with Michael Serazio. Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins.
Pooley, J. (3 Jul 2013). Your ad here: The cool sell of guerrilla marketing. New Books in Communications Podcast.
Boyd, K. (28 May 2013). From product to cultural craze. KERA's "Think."

On new media:
Timpane, J. (20 Jul 2014). The social media side of war. The Philadelphia Inquirer.
Nielsen, R.K. (27 Jan 2013). QualPolComm preview interview. Qualitative Research Blog.
Smith, S.V. (23 Apr 2013). Twitter edges closer to TV with advertising deal. Marketplace.
Leopold, T. (27 Mar 2013). The internet: It's like never leaving junior high. CNN.com.
Altimari, D. (23 Oct 2012). In U.S. senate race, McMahon and Murphy sticking to prepared scripts. The Hartford Courant.
Adelson, E. (9 Sep 2011). Could Twitter or Facebook have made a difference? Yahoo! News.
MSNBC's "Jansing & Co." (13 Jan 2011)

WNPR's "Where We Live" (11 Jan 2011)

On sports:
Tobin, A. (30 Oct 2013). OK, Boston, congrats. But who won the World Series of fans? Marketplace.
Jaque, J.M. (23 Mar 2013). Cambiar de equipo de futbol... ? Y por que no? La Tercera (Chile)
WBAL's (Baltimore) "Maryland's News Now" (31 Jan 2013)
Timpane, J. (22 Oct 2012). Tonight's debate: Lions, tigers, and bears - or elephants vs. donkeys. The Philadelphia Inquirer.
Meltzer, K. (19 Oct 2012). Fan psychology: Why we 'grieve' when our sports teams suffer gut-wrenching losses. Yahoo! Sports.

FILMMAKING

Illa: Explorations in Philly identity
Writer and director of documentary short (18 min)
MiND TV "Philadelphia Stories 6" selection - Jan 2009 regional premiere

Credit Card Debt Public Service Announcement ("Priceless")
Semi-finalist, Service Employees International Union national competition (60 sec)

Prime Time Doctors, 2nd edition
Director and co-author of video essay (22 min)
Funded by Robert Wood Johnson Foundation
Distributed to 20,000 medical students annually

AFFILIATIONS & MEMBERSHIPS

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