A marketing brochure is a printed material used for advertising about a company, product or service. It is generally a trifold layout with page inserts or a booklet format. This business tool is very important and useful for small business, so most of them opt for cheap brochure printing.
Companies that take up restaurant menu printing also take up a project of pamphlet or brochure making. These facilities offer huge discounts on bulk printing. It is one way to improve their business.
A well-designed brochure can serve as a perfect introduction to a business. If these marketing tools are distributed properly, they can help in increasing company visibility significantly, as they reach new potential customers. They are perfect for trade shows, help in increasing network opportunities, and create a positive impression about the company.
Experts suggest a small and growing business to use brochure for advertising about the company. The main reason for this is that they are sure to provide an ever-lasting impression on a customer’s mind, even in this digital age. Few important reasons for brochure popularity in all types of business include:
Marketing kits: Brochures work well with all types of marketing tools. They can be part of a media kit (the packets or product details that are sent to news media to develop reviews or for featuring their stories) or promotional giveaway. The brochure gives a good overview of the company. The freebies or goodies that are offered by companies at trade shows can also include these marketing pamphlets. In short, it can be said that brochures can be a part of any item that interests the customer or a campaign that attracts customers.
Versatility: Most of the business can easily adapt to brochures and use them to advertise their products or services. Retail stores and offices that have huge human traffic have brochures with the latest information, on their front desk, bill counters or in the waiting area. Financial institutions like banks also use pamphlets in each financial product category for customers to go through as they wait in the lobby.
Information: Brochures offer more print area for company and product information when compared to others like newspaper, magazines, mail letters or postcards. A simple tri-fold brochure could have a colourful front page and five different sections. It can be used as per the marketing strategy and include discount coupons and special deals for the customers.
It is very important to follow basic guidelines for preparing the brochure to enjoy the different benefits offered by it.