In the digital age, most of the email accounts are flooded with emails that are mostly of no use for them. Almost all users ignore such emails. In these cases, people have started to get attracted to materials that reach their letterboxes. The leaflets of pamphlets are made from a4 double sided printing to utilize the space to the maximum extent.
Small-scale industries still rely on this age-old technique of marketing. This preference is mainly because it is less expensive than other marketing techniques and can reach many people. Experts believe that paper-based communications leave a long-lasting in people’s memory, it can be a leaflet or pamphlet made by double sided a5 printing.
In this fast age, it can be very easy to overlook traditional marketing techniques that have been very effective until a few days back. The few advantages of this type of marketing are
Local area targeting: Small-scale business can use flyers as it will give them the comfort of choosing the target audience. They can convey information about the product or services directly to the audience through letterbox distribution. This form of advertising is better than online marketing because it makes sure that it reaches the people just by using one marketing method.
Flyer as a salesperson: The advantage of a flyer distribution as a form of advertising is that it allows conveying more information about the products and services which is not possible in digital marketing techniques. The flyers could include pricing information, case studies and displaying of services that would attract more and more customers.
Cost effective marketing strategy: The best advantage of flyer distribution is its affordability. The simple cost of delivery, when compared to the price of online advertising (which includes design, cost of advertising placements, a landing page), offer a better return on investment. Once the flyers are printed, they can be used for direct distribution, at promotional events, network meetings, trade shows etc.
Business owners should take care that the design, material and plan of action are of top quality. People will discard a badly designed leaflet even before looking at it. If the leaflets do not reach the correct target audience, it would not have the desired impact on potential customers. It is better to invest time and effort to understand the target audience and prepare the leaflet accordingly. Care should be taken that the leaflet has the correct information and can attract the attention of the reader.