marketingO

藉由課堂案例討論與提案模擬，期能使學生

1. 了解課程知識於設計行銷實務之運作

2. 了解設計行銷手法，與設計實務業界之組織模式

3. 培養專題討論的能力

4.透過大師對談案例，了解大師提案技巧。

透過提案模擬，演練與客戶應對進退，並操練如何在短時間掌握到客戶需求。

客戶最關注的是預算?解決方案的質與量?或是後續服務?或是你的經驗值? 這很重要。您必須對提案內容進行調整與變化，以便與每個客戶的需求契合。本課程將教您正確地解決這些問題。

Through cases discussion and proposal simulation, students can learn about

1. how to apply their knowledge to work field and marketing strategies.

2. Understanding marketing techniques, and organizational model.

3. Developing the abilities of thematic discussion.

4. Through the cases of famous designers, students can learn from their business model.

Through the proposal simulation, students can practice how to deal with the customer requirements and provide proper responds.

Is a potential client most focused on budget, or the quality of your solution, or ongoing support, or your industry experience? This matters deeply. You must shape content so that it matches each client's focus. Through the training, students will have the basic knowledge to solve these problems properly.