Current courses

•     Brand Development 
(M.Sc. elective, 2 sections, ~ 120 students), Evaluation: (2021) 4.74/5;  4.62/5 (2022); 4.40/5 (2023); 4.72 (2024); 4.77/5 (2025))

•     The Art of Choosing: Making Choices that Maximize Happiness 
(B.Sc., 3rd-year minor, ~ 70-100 students, Evaluation: 4.43/5 (2021); 4.63/5 (2022), 4.70/5 (2023)), 4.55/5 (2024)  

•     Current Topics in Marketing Research A  (Ph.D. course, course coordinator)

•     Diversity, Equity, and Inclusion – quo vadis?, MBA Summer School 2025

•     Online Behavioral Research, Global School in Empirical Research Methods (GSERM), University of St. Gallen [2023 - present; with Gabriele Paolacci]

Past courses

•     Digital Technologies & Marketing (B.Sc., 300+ students, 2020), University of Amsterdam, Evaluation: 4.77/5 [Instructor & Course Coordinator]

•     Consumer Behavior (M.Sc.), University of Amsterdam, Evaluation: 4.34/5 (fall 2019); 4.10/5 (spring 2020) [Instructor & Course Coordinator]

•     COMM 363: Marketing Analysis (B.Sc., 2016), University of British Columbia,  Evaluation: 4.42/5 [Instructor & Course Coordinator]

•     Value-Based Marketing (M.Sc., 3 sections, 2014),  Maastricht University, Evaluation: 9.1/10 [Instructor & Course Co-Coordinator]

•     Return on Marketing (M.Sc., 5 sections, 2011-2012), Maastricht University, Evaluation: 8.8/10  [Instructor]

Teaching awards

•     Poets & Quants Top 50 Undergraduate Professors, 2023 (article)

•     Nominated for the RSM Innovative Teaching Award, 2022

•     Nominated for the University of Amsterdam Lecturer of the Year award, 2020