Dear visitor,

Welcome to my webpage. I am Johannes Boegershausen, an Assistant Professor of Marketing at the Rotterdam School of Management, Erasmus University in the Netherlands.

My research is focused on how polarized sentiments such as brand hatred affect consumer perceptions and preferences. In addition, I examine marketplace morality and well-being from a social cognitive perspective. The goal of my research is to explore how and why certain cues in the marketplace lead us to perceive others such as employees or other consumers differently and prompt socially (un-) desirable behaviors toward them.

My work has been published in the Journal of Consumer Psychology, Journal of the Association of Consumer Research, Journal of Service Research, and Current Opinion in Psychology.

All the best,

Johannes Boegershausen

Ps. You can download my current CV here:


Get in touch

Johannes Boegershausen
Assistant Professor of Marketing
Rotterdam School of Management, Erasmus University
E-Mail: boegershausen (at)
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