REDEFINING TELCos' DIGITAL EXPERIENCES

The Singtel Group is Asia's leading communications group.

We provide a diverse range of services including fixed, mobile, data, internet, TV, infocomms technology (ICT) and digital solutions.

Nowadays, we are creating innovative products to redefine Singtel in the users' lifestyle. We are providing new digital apps and services that are changing the rules.

LEADING Ride Hailing RESEARCH: GRAB & OLA

South East Asia Largest Ride-Hailing Platform Champion

Grab is the largest ride-hailing platform in 55+ cities across Southeast Asia including Malaysia, Singapore, Indonesia, Thailand, Vietnam, Cambodia, Philippines and Myanmar. Grab is broadening its services to new modes of transportation, food delivery, and mobile wallet payment solutions.

OLA — A flag bearer for India’s consumer-tech ecosystem

Ola is one of the world’s largest ride-sharing companies and the direct competitor of UBER in 110+ cities across UK, Australia and India. Ola is changing the way people travel by making transportation hassle-free for everyone.

Creating the DREAM RESEARCH Teams

Creating and communicating clear UX research and design vision/strategy
Coaching for the best performance
Empowering the team to take more risks and try new ways of working
Creating a safe environment for innovation
Enabling a culture for thriving
Collaborating across business units
Motivating the team to realize their potential.
Building a culture of trust within the team

Design Thinking and Research

Double Diamond and UX Research
Rapid Prototyping, ideation, and rapid branding
Identify and achieve business goals and create new business models using design research
Business Strategy Workshops
Incorporate design-thinking processes into new areas of business
MVP and MLP Workshops

AGILE RESEARCH

UX Research is a team sport that we play very agile to quickly understand the unknowns in the users' complex world. We move forward fast but stable to empower our fellow teams with actionable user insights that allow them to act on the right and critical user requirements immediately. I like the mindset of thinking in agile at all stages of UX research. I follow a game plan for quick but reliable UX research.

I actively do hands-on research but I spend most of my time expanding and improving my UX research teams. Usually, my UX days are full of strategizing the UX research gameplay and product roadmaps, coordinating with other teams, mentoring my researchers and building a culture of user-centered & research-oriented UX process in the company. You can read more about my UX research game @ my UX Research Notes.

Research TOOLS

Usability Testing
Concept Testing
Guerrilla Testing
Web UX Analytics
Social Media/Mention Analytics
Sentiment & NLP Analytics
Data Analytics
A/B and Multivariate Testing
Card Sorting
Participatory Design Workshops

Eye Tracking
Stakeholder Interviews
User Interviews
Contextual Inquiry
Ethnography
User Journeys
Personas
Surveys
Competitor Analysis
Information Architecture Analytics

PRODUCTS/Projects

Unmanned Store
Social Robots
Tutoring Robots
Chat Bots
AI Applications
Blockchain UX Implementation
Interactive Kiosks
Self Driving Cars
Service Center Design
Customer Support Service Design
B2B and Enterprise Applications

Ride Hailing Apps
Food Delivery Apps
Wellness Apps
Restaurant Reservation Apps
Digital Wallets and Payment Services
eCommerce Apps
Telco Utility and Home Broadband Apps
Travel Apps
Video Streaming Apps
Music Streaming Apps
Insurance Apps

*To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this web page. All information in this web page is my own and does not necessarily reflect the views of GRAB , OLA and Singtel.

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