DESIGN RESEARCH Leadership
DESIGN RESEARCH Leadership
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I inspire teams and impact UX strategy so we design high quality, usable and beautiful products that out users love.
LEADING UX RESEARCH AND DESIGN CULTURE
LEADING UX RESEARCH AND DESIGN CULTURE
- 10+ years of experience in UX design and research at start-ups and corporate in Asia
- Leading Design and UX Research Culture
- Shaping effective product roadmaps, visions and strategies by providing data-driven user insights
- Championing the cultural change towards design-led innovation and user-centricity
Award-Winning UX
Award-Winning UX
- 2 Best UI/UX Awards, eCommerce ASIA 2019 (Gold and Bronze)
- Best eCommerce Innovation Award, eCommerce ASIA 2019 (Silver)
UX Thought Leader
UX Thought Leader
- Award-winning author of numerous articles and books
- Invited speaker at different international events
- Driving the voice of the user/customer across the organization
Productivity Oriented Agile Research
Productivity Oriented Agile Research
- Leading agile UX research to increase design productivity
- Defining and execute UX metrics that guide product strategies
- Measuring and improving next-generation product performance and design quality
- Setting and managing the UX strategy roadmap and data-driven design strategies
- Ensuring the design solutions deliver against key business objectives
WORKSHOPS
WORKSHOPS
- Disruptive UX Research to Change Company Culture, SAVVY UX SUMMIT 2019, Bangkok, Thailand, 2019.
- Product Strategy Decisions, SAVVY UX SUMMIT 2019, Bangkok, Thailand, 2019.
- Design Thinking and Building Data-Driven Personas, The DigiFest, Singtel, Singapore, 2019.
- Designing the next great frontier User Interfaces: Learning the principals of Conversational UIs Design and Research. Yengin, I. India HCI 2018. HCI Professional Association of India. 2018.
- Conversational-UI Fundamentals: Design and Research. Interaction Design Foundation, Bangalore, 2018.
SPEECHES
SPEECHES
- Next Gen Research for Product Innovation and Strategy. UX STRAT Asia 2020, Singapore.
- Running high tech qualitative research in an advanced tech environment. Yengin, I. Qualitative360, APAC, 2019, Singapore.
- Talking to your driverless car: How to design and research interfaces for passenger – robot car conversations. Yengin, I. Singapore UXSEA SUMMIT 2018. Singapore.
- Reasons Your Company Should Care About UX Research. Yengin, I. UX-INDIA International, 2018. Bangalore, India.
delivering the right features, with the perfect user experience for the real users
delivering the right features, with the perfect user experience for the real users
To solve the most stubborn problems, Yengin is applying a comprehensive point of view based on his experiences in the fields human-computer interaction and user experience research. His science-based understanding supported with close observations of real needs of people result in creating valuable technologies that can solve real issues.
With his strong background in psychology, cognitive science, and human-computer interaction, Yengin supports design and product teams to go beyond the surface meaning by creating a deeper picture of the whys of users’ needs and behaviors.
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