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Илья Баранов (1967), специалист по бренд-атрибутике. Закончил МГУ им. М.В.Ломоносова (1995). В рекламно-дизайнерском бизнесе с 1994 года, прошел путь от дизайнера и копирайтера до креативного директора. Работал с марками 3M, Akzo Nobel, Braun, Cadbury, Ericsson, Frito Lay, Glaxo SmithKline, Henkel, Kodak, Novartis, Oracle, Pfizer, PriceWaterhouse, Samsung, Tetra Pak, Unilever. Сфера интересов: культурные стереотипы в брендинге, адаптация зарубежных марок для российских рынков, нейминг, айдентика.
Ilia Baranov
Brand naming expert, Moscow, Russia
Experienсe
2009–now. Creative Director — Ad Agency Krique, Moscow.
Company specialization: full serivice ad agency.
Clients: Akzo Nobel Decor, Schneider Electric, Kraft Foods, Bravo Premium.
2001–2009. Brand Creative Director since 2006 (former: Art Director, Group Head) — Ad Agency Art-Com WP, Moscow.
Company specialization: full serivice ad agency.
Clients: 3М, Kodak, Novartis, Pfizer, Glaxo SmithKline, Akrihin, Tsesna, Henkel, Utel, Krasnaya Linia, Rolf.
1997–2000. Art Director, Copywriter — Ad Agency Headline (Sweden), Moscow.
Company specialization: Sales Promotion, B2B advertising.
Clients: Braun, Cadbury, Unilever, Price Waterhouse, Ericsson, Tetra Pak,
Frito Lay.
1996–1997. Designer, Copywriter — Beauty A–Z magazine, Moscow.
1994–1996. Designer — Aurum design bureau, Moscow.
Company specialization: video & audio package.
Clients: EA Home Video, MAY Production, T.H.I.M.P.
Education
1985–1995: Moscow State University, Chemistry Dept., Post graduate.
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