Horizon Development - Market Reach

You have a product launch coming ahead...and you can't allow any mistakes!

Market Reach is a market capture prioritization tool for the preparatory and the operational phases of a product launch in either a B2B or a B2C environment. It allows your sales and marketing team to get a 360 view of the market potential, identify specific niches and put a launch plan in battle order. It specifically uses algorithmic prioritization technologies and the product launch experience of Horizon Development Markets staff.

Market Reach Key characteristics

All industries / B2B / B2C
Intensive 30-60 days program
Investigate thoroughly the market, its various opportunity, its niches, growth potential and its potential pitfalls
Target go-to-market actions prioritization via algorithms
Test selected sample markets using appropriate methods (open vs. stealth)
Prepare, activate and monitor the full market launch
Train & coach Sales & Marketing teams

Market Reach Key Benefits

Expert third-party evaluation about market expectations and go-to-market plan
Allows a thorough prioritization of tasks (via algorithmic selection) during market launch and market expansion
Identify added efficiency and cost-saving measures
Learning from the market tests: Go-to-market strategy and sales tactics adjustments before launch
Synchronize market specific expectations with marketing campaigns
Finalization of the go-to-market roadmap
Long-term market growth perspective review
Reduce risk level when getting a new sales force started on a important project

Rules of Engagement

Market sniper’s cost is tailored to the plan, the client’s resources, the capacity for future revenues and the time accounted for it.
We ask for a small retainer's fee, just to make sure our clients are as committed as we are
Then your way is our way, as long as it's fair (monthly fee / global fee / success fee / % sales)

How to get started?

More info & request for a free consultation: marketreach [at] horizondev.net