Looking at your markets from a new angle

Some obvious and essential "down to earth" tactical questions about defining your market:

    • What is your product USP in this new market?

    • What is the competition landscape? Why some won and some lost?

    • Is the market for your product really the one you think? How the specific configuration of this new market can possibly even change your global sales approach?

    • Have you reached your MVP? Does that MVP apply to the new market?

    • What are the essential target nodes for your product launch and what is your plan to secure them?

    • Who are those people, companies that will be your best "carriers" in that market? What's in it for them?

    • Is your marketing department ready for the challenge?

    • You will get in: Great! But will you stay and grow?

    • What is it that you did not see yet and that can make the difference between success and failure?

Or take our diagnostic test here:

(Sorry. We are currently running a beta version of our website that does not include yet our popular self-assessment tool. Our online diagnostic tool will be back shortly.)