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I am currently an assistant professor in the Department of Marketing at the Faculty of Business Administration, Université Laval. My academic journey began with a Ph.D. in Economics from the Toulouse School of Economics, which laid the foundation for my work at the intersection of economics and marketing.
Specifically, I employ structural econometric models and causal inference (e.g., field experiments, DID) to investigate how digital interventions—such as platform commission structures, badge policies, and government e-commerce support—impact consumer behavior and firm strategies. My work aims to provide actionable insights for regulatory policies in the digital ecosystem.
Before joining Université Laval in July 2023, I was an assistant professor in the Department of Economics at Concordia University. During my time there, my research focused on network and digital economics, and I taught advanced courses in econometrics and machine learning.
Research Interests
Research Interests
Digital Marketing (Platform Strategy, Content Economy, E-commerce)
Network Economics (Social Learning, Peer Effects)
Empirical I.O. (Structural Estimation, Nonlinear Pricing)
Quantitative Methodology (Causal Inference, Machine Learning in Econometrics)
My research lies at the intersection of quantitative marketing, platform economics, and industrial organization. I study how digital platforms, pricing policies, and network structures shape user behavior, market outcomes, and welfare, with applications to public e-commerce programs for rural development, online education technologies, nonlinear electricity tariffs in energy markets, creator economy platforms and commission schemes, and technology adoption in input-output and software dependency networks. Methodologically, I use structural estimation, network-based dynamic models, and causal evidence from field experiments, natural experiments, and large-scale platform and administrative data.
Contact
Contact
Address:
Office 1150, Pavillon J.-A.-DeSève
Faculty of Business Administration, Laval University
2325, Rue de la Terrasse, Québec, QC G1V 0A6
Other Links
Other Links
ORCID Profile: https://orcid.org/0000-0001-7369-0506
Google Scholar: https://scholar.google.com/citations?user=ZbgMprUAAAAJ&hl=en
University Home Page: https://www.fsa.ulaval.ca/en/expert/xintong-han/
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