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I am currently an assistant professor in the Department of Marketing at the Faculty of Business Administration, Université Laval. My academic journey began with a Ph.D. in Economics from the Toulouse School of Economics, which laid the foundation for my work at the intersection of economics and marketing.

Before joining Université Laval in July 2023, I was an assistant professor in the Department of Economics at Concordia University. During my time there, my research focused on network and digital economics, and I taught advanced courses in econometrics and machine learning.

At Université Laval, my research focuses on digital marketing and quantitative methods, integrating my economics background with innovative marketing practices. This dual expertise allows me to provide valuable insights that strengthen the link between marketing theories and their business applications.