If you don't want to waste your daily email volume, if you want a good conversion rate, if you don't want to be listet in SPAM blacklists - check your data quality!!
Therefore GSM offers a powerful and handy function to ...
Identify duplicate email addresses
Identify invalid and false email addresses
Identify junk email addresses
Correct things like info[at]domain.com
How does it work
Select some email addresses.
Tip: Simply click in a cell with an email address and call the function. GSM will automatically expand the selection to all cells which probably contain email addresses.
Call the function
Wait for the finish message!!
As result, duplicate email addresses are marked in red, junk/trash mails in pink and records with invalid content are marked orange.
Red: The email is not valid. - fix or remove the record manually.
Pink: Junk email addresses are usually complete worthless and a waste of time. Probably 'delete' is best.
Orange: This records are duplicates and usually can be deleted.
And finally a popup with give you an overview about all done fixings - and the option to delete duplicate records automatically.
Note: Be aware that 'Yes' will delete the complete line of the duplicate email address!