SouthPark
BEST RESIDENCE SECTION IN CITY
South Park Offers Every Inducement to the Home Builder
Bartlett Estate Company Makes Commendably Favorable Prices on Lots
There are many new residence sections in San Diego, but only one South Park. This sub-division, which was placed on the market by the Bartlett Estate company some six monthes ago, stands apart from all the rest. It is the residence section which has an undisputed right to the use of that much abused qualifying adjective "high-class." When a new resident of San Diego inquires for a piece of property "a little better/ the real estate agent invariably refers him to South Park. There such a person will find an environment of stability and refinement, and there he may build a home possesing every comfort and convience within and without. Nature endowed South Park with those qualities especially desirable in attractive home property. It is located along the east boundary of San Diego's City Park. On one side the resident has a view of green valleys and grey old mountains, and on the other he may catch a glimpse of Point Loma and the blue bay. Fortunately this property was a section of the Bartlett Estate, for the Bartlett Estate company has earned the reputation in San Diego of doing things right. Accordingly the improvements were made thoroughly in harmony with the natural characteristics of the place, and every artificial touch was added which was considered neccesary to make it the delightful home spot Nature evidently intended it to be. The owner of a South Park home is fortunate in posessing a residence containing every modern improvement which can be obtained in any city. Broad streets, wide sidewalks, water pipes, gas mains, elecricity for the street and house lighting, ornamental palms, street cars and sewers-all are there for the enjoyment and use of South Park residents. Not on paper, be it understood, but in actual use: for the Bartlett Estate adopted the unusual, although commendable, policy of completing the improvements and then placing the property on the market. The problem of disposing of sewage was forever solved by the installation of a septic tank: thus doing away with any possible chance of offensive odors, or unsanitary conditions. Streets have been graded in conformity with city measurements, obviating any subsequent expense to land owners in that direction. In short nothing which would add to the beauty or comfort of South Park as a residential section has been overlooked.
Having made South Park a thoroughly high class residence district, the next step was to forever keep it so. Accordingly in every deed the Bartlett Estate company inserts certain building restrictions which, without being in the slightest degree oppressive to the man who desires a permanently pleasant and comfortable home, will prevent for all time those annoying events which sometimes disturb the serenity of the best residence sections in every city. The noise and smoke of factories and shops, which will grow worse as the city progresses, will never encroach upon the beauties of South Park. Every dwelling house erected on this tract must cost at least $3500. No intoxicating liquors may ever be manufactured or sold there. No apartment houses or flats, or in fact any buildings except dwelling houses and out houses appurtenant thereto may be erected on the premises. A few other prudent restrictions regarding the placing of buildings, etc., were adopted. In this manner every owner of a residence in South Park has the comforting assurance that his home will never decrease in value through the forcing upon the neighborhood of any disagreeable features, and he may dwell in peaceful certainly regarding the substantial character of the citizens he and his family live amonst and come in contact with- This is why South Park is separate and distinct from all other residence sections of San Diego. South Park is located within two miles of the post office, allowing the resident to travel from his home to his office in fifteen minutes of less, and for this reason is popular with business men. A franchise was secured by the Bartlett Estate company for the construction and maintenance of a street railway on Thirtieth street; both north and south, through and along South Park to L street, down B to F and thence to Fourth street and the center of the city. Construction work was begun immediately, a temporary power house erected, and at present the railway is in operation as far as D street. Here passengers are transferred to the cars of the city line, a ten minute service being maintained. Delays occasioned by over-due construction materials have greatly interfered with the progress of construction work of F street, but the ties and rails are now on the ground; additional cars are to arrive by January 1st and in the course of three weeks the Bartlett Estate company hopes to carry South Park residents the entire distance to the city on its own line, A permanent plant for the purpose of operating the entire system has been installed in conjunction with that of the Consolidated Gas & Electric company, the entire equipment, however, being the property of the Bartlett Estate. The work of street grading, putting down side walks and installing other improvements in that part of the tract which has not yet been offered to the public, is also being pushed rapidly to completion. The Bartlett Estate is under the direction of E. Bartlett Webster, its president, who has a suite of offices in the Sefton block on Fifth Street. Prices of South Park home sites compare favorably with those residence sections having far less to offer in the way of location and improvements, and as a consequence of these moderate terms and the desirability of the property the company has readily disposed of each tier of lots as the improvements have been completed. Several handsome residences have been erected in the tract, each one being of such character to add to the attractiveness of the locality. The San Diego Union December 1906
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