Explainer Videos

What is an explainer video, and why do B2B technology marketing teams create them?

An explainer video is a short-form asset used for marketing or sales purposes that highlights your company's product, service, or business idea compellingly and efficiently. An effective explainer video offers unique and helpful information or guidance.

A creative explainer video enables you to tell a story that demonstrates what your business can do for target buyers, and why they should choose you over other alternative offerings.

Following this blueprint allows B2B software vendors to move beyond simple product-centered competition to become essential strategic partners to customers and global market leaders.  To succeed, they must engage C-suite executives and business leaders by demonstrating alignment.

Through the systematic capture of tacit knowledge, the development of proprietary reasoning systems, and the deliberate construction of intelligent capital assets, leaders secure a position in the Global Networked Economy that no commodity AI can offer.

Learn how Applied-AI Transformation leverages Generative AI (GenAI) to hyper-customize business technology vendor value propositions at scale. This AI-driven approach creates a deep strategic context for messaging and translates core value propositions into distinct narratives for different stakeholder priorities.

The initiative proposes a methodology involving systematic research curation, strategic translation of technical findings, and practical validation to create enterprise-ready insights for digital business transformation. Ultimately, this initiative seeks to provide a proven intelligence source for organizations looking to move beyond initial AI experimentation toward strategic, measurable business value creation.

'America's AI Action Plan' sets the right foundation for technological dominance, but the real competitive advantage lies ahead. I believe that's purpose-built Small Language Models (SLMs).

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