Formal Interference – May 2014
Public Art Project in Florence & Exhibition at Le Murate (Commissioned by CAAPO)
There is tension within Florence between the conservation of cultural heritage and the necessity for urban planners to consider utilitarian demands for a dynamic, modern city. This situation is antagonised by the tourist dollar pressuring the council to preserve the iconography of Florence as a museum city.
As artist and de facto cultural-tourist, I assumed the role of urban design agency, proposing interventions with the aim of alleviating such tensions. Coinciding with council elections, I presented ideas that promised to keep the population of Florence youthful. In comparison with historic cities such as Venice, the migration of young adults to cities more able to fulfill contemporary functions leaves an aging population behind.
In Florence the aim was to offer ways to reverse this process by transforming the use of cultural icons to cater for young adults. Designs were narrowed down to two projects which were presented to an unsuspecting Florentine public in the form of an impromptu souvenir stall. The audience were asked to vote for one of the projects in return for receiving souvenirs of their choosing, this occurred during the local elections and the stall doubled as a voting booth.