Microeconomics and Behavior Textbook

Published by McGraw Hill, Fourth edition January 2025 (First edition May 2013, second edition August 2016, third edition February 2020)

Overview: Exploring the relationship between human behaviour and economic analysis, Microeconomics and Behaviour establishes the fundamentals of intermediate microeconomics in a clear and narrative style and develops economic intuition about the world around us. The text continually encourages the reader to think like an economist through the development of core analytical tools and economic naturalist examples.

Contents: 

Part 1 Introduction 1. Thinking Like an Economist. 2. Supply and Demand. 3. Game Theory. 

Part 2 The Theory of Consumer Behaviour 4. Rational Consumer Choice. 5. Individual and Market Demand. 6. Applications of Rational Choice and Demand Theories. 7. The Economics of Information and Choice under Uncertainty. 8. Explaining Tastes: The Importance of Altruism and Other Non-egoistic Behaviour. 9. Cognitive Limitations and Consumer Behaviour. 

Part 3 The Theory of the Firm and Market Structure 10. Production. 11. Costs. 12. Perfect Competition. 13. Monopoly. 14. Imperfect Competition: A Game-Theoretic Approach. 

Part 4 Factor Markets 15. Labour. 16. Capital. 

Part 5 Externalities, Public Goods, and Welfare 17. General Equilibrium and Market Efficiency. 18. Externalities, Property Rights, and the Coase Theorem. 19. Government.

Companion website: Go to the companion website for more resources including powerpoint slides and testbank.