Mission
To provide health professionals and organizations with innovative, individually customized ethics and compliance education products and services that foster an organizational culture of ethical integrity using memorable, enjoyable, and effective case-based, interactive, self-directed learning methods.
Business Model
E4 is more than the acronym – Eclipse Ethics Education Enterprises. E4 also describes the educational business model and philosophy. In terms of education, it describes the four educational strategies (thus, E4) that are built into all products and services:
Crucial Choices™ - interactive and immersive logic-branching educational scenarios (similar in idea to ChooseCo’s Choose Your Own Adventure™ format)
Use of podcasts for delivering core educational content (whether audio, video, or voice-over slide based didactics)
Informal peer-to-peer teaching and learning strategies
Use of interactive web pages called wikis to host the these educational products and services
To see an early prototype of this combination of educational strategies, please click here to log onto E4’s own wiki.
Values
In fulfilling its mission, E4, as an ethics education company, aspires to 4 ethical (the “4Es of E4”) values:
Respect for persons – whether the persons are clients, employees, vendors, health professionals, students, patients, research subjects, members of the public, or others.
E4 will seek consent, permission, and will provide appropriate citation and attribution for use of educational materials to the fullest extent possible.
Transparency – all facets of E4’s business processes and services will be as ethically transparent to the extent allowed but necessary to protect E4 intellectual property.
E4 will disclose and provide plans to manage, minimize, or eliminate any conflicts of interests in its business dealings or educational offerings.
E4 subscribes to the aspirations in the American Society for Bioethics and Humanities and American Society for Law, Medicine & Ethics Task Force on Bioethics Consultation in the Private Sector.
Social and Environmental Stewardship – where possible, E4 will attempt to use technologies, suppliers, and vendors with a commitment to protect and preserve environmental resources and will conduct its business activities to minimize deleterious effects on the environment.
E4 will make use of on-line delivery of ethics education services, where possible.
In its marketing efforts, E4 will make use of email and the Internet for marketing, and when in-person marketing will be more effective, E4 will not engage in providing disposable give-away of marketing materials (pens, calendars, mugs, and other forms of so-called “swag,” etc.).
Depreciated technology (e.g., mobile devices, computers, printers, etc.) will be recycled, resold, or donated through socially and environmentally responsible organizations.