Recent publications
Recent publications
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Ozbal, O., Duman, T. and Topaloglu, O. (2023). Evaluating The Brand Equity of Ride-Hailing Services from the Users’ Perspective: A Cross-Country Study. International Journal of Technology Marketing, 18(1), DOI: 10.1504/IJTMKT.2024.135670
Ozbal, O., Duman, T. and Topaloglu, O. (2023). Evaluating The Brand Equity of Ride-Hailing Services from the Users’ Perspective: A Cross-Country Study. International Journal of Technology Marketing, 18(1), DOI: 10.1504/IJTMKT.2024.135670
2.Duman_Routledge_chapter3.pdf
5.Duman_et_al_Cambridge_Scholars.pdfA trust based peer to peer digital brand equity P2P DBE model.pdf6.POTURAK_DUMAN_2016.pdf7.MICROCREDIT_Cover_Page_2015.pdf6.POTURAK_DUMAN_2016_COVER.pdfOzbal_Duman_Topaloglu_2020.pdf7.MICROCREDIT_Text_2015.pdfPage updated
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