1. Ozbal, O. and Duman, T. (2024). The Impact of Branding on Sustainable Consumption and the Circular Economy: Proposing a Brand Equity Model for Charitable Non-profit. 53rd Annual Conference of The European Marketing Academy. Annual Conference, 28th - 31st of May 2024. Submitted for: EMAC – Sheth Foundation Sustainability Research Competition. In review.

2. Ozbal, O., Duman, T., and Mohanty, S. K. (2024). An Exploratory Analysis of On-Demand Ride-Hailing Services in a Cross-Cultural Context: Implications for Branding Theory. 2024 AMA Global Marketing SIG (GMSIG) Conference May 24-26, 2024, Verona, Italy. 

3. Ozbal, O., Duman, T. and Topaloglu, O. (2023). Evaluating The Brand Equity of Ride-Hailing Services from the Users’ Perspective: A Cross-Country Study. International Journal of Technology Marketing, 18(1), DOI: 10.1504/IJTMKT.2024.135670

4. Cela, S., Hysa, X., Duman, T. and Zenelaj, B. (2022). Regional Branding of Western Balkans Through Sustainable Tourism. Enlightening Tourism: A Pathmaking Journal. 12(2), 521-564 https://doi.org/10.33776/et.v12i2.7079

5. Ozbal, O., Duman, T. and Topaloglu, O. (2020) The Role of Personal Reputation and Trust on Peer-to-Peer Digital Brand Equity (P2P-DBE): A Conceptual Framework. Journal of Marketing Theory and Practice. 28(4), 497-520. 

DOI: https://doi.org/10.1080/10696679.2020.1794901

6. Duman, T., Erkaya, Y. and Topaloglu, O. (2020). Vacation interests and vacation type preferences in Austrian domestic tourism. Journal of Travel & Tourism Marketing, 37(2), 217-245. (Research Article). 

DOI: 10.1080/10548408.2020.1740135