We are all living in a world where all the brands are constantly fighting for the limited attention of customers. It is the biggest challenge the brand managers, company owners and Marcom agencies are facing today in the 21st Century. Sessions of brainstorming, technology-supported online research, social media analysis, Conceptualization of out of the box creative's, creative channel marketing are the typical day to day scenario in any marketing agency set up. Top Business solutions companies in Bangalore are trying to achieve a simple objective, how to create a niche for the brand in the market place and delivery the business bottom line.
Business Solution in the 21st Century
The dynamics of business and the ecosystems have completely changed globally. With the advent of information technology and smartphone, everyone has become a smart consumer, and the brands have become desperate in wooing them. We have been watching a new marketing evolution in terms of approach, perception and the dynamics of the subject. Technology, artificial intelligence has given the matter a new dimension. Though the principles of the marketing, conceived by the father of marketing Dr Philip Kotler remains the same, the approach and application are quite different. "ROI driven solution for every business" is the golden medium tail keywords to Top Business solutions companies in Bangalore, working together with the brand manager and consumer to build the brand.
Integrated Marketing is the future.
Integrated Marketing communication is an integration of all essential components of marketing to communicate a unified message to end-users. Integrated marketing approach goes a long way in creating brand awareness among customers at a minimal cost. But here lies the catch which is essential for every marketer to note.
As per the research that 89% of marketers feel their campaigns are well integrated; however, only 52% of consumers feel the same way about the same campaign. Getting more into the details, the researcher asked consumers, "What ads have you seen that worked well in lots of different places or formats?" 47% didn't have any recall, while 67% never answered anything when asked: "What ad have you seen last that worked particularly well online?"
When we analyze the research, we see that there exist a complete difference in perception between the marketers and the consumer on the same campaign. We as a marketer are so fond of living in our hype, strategy, attitude, and we tend to overlook the most critical element of the marketing, which is the " Target Audience".
Introducing CHLEAR - An Integrated Marketing Solutions Agency and Top Business solutions companies in Bangalore
As a full service integrated Marcom company, CHLEAR has been delivering marketing and brandcom solutions to a varied clientele ranging from startups to multinationals for the last 30 years. The Bangalore based agency is famous for its ROI driven solution for every business and the brands.
We have a clear mission when we work with the brands. Our impacts always remain the same irrespective of the touchpoints big or small. We have an omnichannel approach to create and manage a brand that covers all ATL, BTL, New Age Marketing and Digital support. Our Focused solutions which comprise Mainline, Digital, Interactive and Localized solutions and in a process , the clients have recognized as the Top Business solutions companies in Bangalore.