Best ROI-driven digital marketing companies in Bangalore

What is ROI in Digital campaign?

ROI is an essential element of all digital marketing campaigns, and it tells you whether or not you're getting your money's worth from your marketing campaigns through digital platforms. ROAS (return on ad spend) is now the preferred option for determining the profitability of digital channels.

The primary step to calculate the ROI of a marketing campaign is to integrate it into the overall business line calculation. We may take the sales growth from that business/ product line, subtract the marketing costs, and then divide by the marketing cost. The standard formula is (Attributable Sales Growth - Marketing Cost) / Marketing Cost = ROI

Calculating ROI for marketing is a bit tricky, depending on how you measure impact and costs as ascertaining what portion of sales growth is attributable to a marketing campaign can be difficult. Secondly, measuring marketing ROI manually for each marketing campaign takes time and access to company financials. Last but not least, this approach requires patience. It could be months before knowing if a campaign was profitable.

New Age Business Eco System where ROI is the essence of doing business

The way of conducting the business and the perception of doing business has changed in the 21^st century. Business is no longer a privilege for few business houses, corporations and multinationals.

The new-age business ecosystem is comprising of cutting edge technology, faster decision making and the delivery of the bottom line. These are the essence of survival in the business today. When someone asks you, "is your marketing working," what do you think there are asking? Are they asking if it's generating awareness and generating foot traffic to your outlet? The answer is, undoubtedly no. The primary goal of every marketing exercise today is to do business profitably effectively. That's what marketing spend is trying to accomplish, after all.

A Professional Digital marketing agency should always have a clear focus on ROI driven objective for the client/brand; they are working for. Presented below a list of "DO's", a professional agency always adhere to for Improving your Digital Marketing ROI

· Identify your goals while designing the campaign

As an agency, we need to know clearly what the goals of our campaign are. If our goals are unclear, then there’s a good chance that we might not be using the right metrics to track your ROI.

· Use KPIs that are directly connected to the goals.

Once we have clearly defined goals and objectives, we need to make sure that we’re choosing KPIs that align with these goals. KPIs( key performance indicators) are the key metrics that you measure your progress toward these goals. KPIs for SEO will be different for email marketing or social.

Evaluate alternate options for targeting, offers, frequency, and messaging.

Testing is an exercise for improving digital marketing ROI. Not only, it helps you improve the performance of individual digital marketing campaigns, but it can also help you to discover new insights that can be applied to a broader digital marketing strategy.

· Identify relevant opportunities for better performance.

If you want to improve ROI, you've got to adjust your campaigns based on what you find. The data itself is not an essential part of your digital marketing campaign measurements. It's the vital insights that you gain by looking at an analyzing this data that will help you grow your brand.

CHLEAR – The Best ROI-driven digital marketing companies in Bangalore

As a full service integrated Marcom company, CHLEAR has been delivering marketing and brandcom solutions to a varied clientele ranging from startups to multinationals for the last 30 years. The Bangalore based agency is famous for the ROI driven solution for every business and its brands.

In last thirty year, we played a significant role in brand management of multinationals like Coca Cola, Canon, corporate houses like Eureka Forbes and fastest-growing startup entities like Hosachiguru and Brens, to name a few. We have also successfully delivered ROI driven results and solution to each of them. Our focused ROI driven solutions which comprise Mainline, Digital, Interactive and Localized solutions and we have received the due recognition as the best ROI-driven digital marketing companies in Bangalore.