Welcome to my website!


I am Associate Professor of Marketing and holder of the FII Institute chair on "Business Models for the Circular Economy" at HEC Paris, where I am also the Academic Director of the Climate and Earth Center at the Society and Organizations Institute. My research interests are in the fields of Quantitative Marketing, Industrial Organization, and Applied Microeconomics.

In my research, I tackle phenomena that are relevant for business and society at large—including circular business models, decarbonization of supply chains, and corporate social responsibility—through the lens of marketing.

Read my vita.