Publications

"Influencer Authenticity: To Grow or To Monetize", Cristina Nistor, Matthew Selove and J. Miguel Villas-Boas, Management Science, forthcoming 2024. Code for Figures

“Influencers: The Power of Comments”, Cristina Nistor and Matthew Selove, forthcoming 2024, Marketing Science

“Maximizing Generative AI Benefits with Task Creativity and Human Validation” by Charu Sinha, Veselina Vracheva, Cristina Nistor Journal

of Behavioral and Applied Management, 2024, Vol.24 No.2, 112-122

"Disruptive innovation as a network dilemma: A conceptual model", Ataman, K., Myhr, N., & Nistor, C., Journal of Behavioral and Applied Management, 2023, 23(2), 104-113

"Coming out ahead while losing a partner: the Thoroughbred industry stays on course", Fudge Kamal, D., Nistor, C. and Sinha, C. (2022), Journal of Business Strategy, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JBS-04-2022-0069

"Privacy considerations for online advertising: a stakeholder’s perspective to programmatic advertising", Dylan Cooper, Taylan Yalcin, Cristina Nistor, Matthew Macrini, and Ekin Pehlivan (2022) Journal of Consumer Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JCM-04-2021-4577

Video Abstract Available Here

"Social Media Engagement for Global Influencers"

Kara Bentley, Charlene Chu, Cristina Nistor, Ekin Pehlivan & Taylan Yalcin (2021) Journal of Global Marketing, 34:3, 205-219, DOI: 10.1080/08911762.2021.1895403