Publications

"Influencers: To Grow or To Monetize", Cristina Nistor, Matthew Selove and J. Miguel Villas-Boas, Management Science, forthcoming 2024. Code for Figures

“Influencers: The Power of Comments”, Cristina Nistor and Matthew Selove, forthcoming 2024, Marketing Science

"Disruptive innovation as a network dilemma: A conceptual model", Ataman, K., Myhr, N., & Nistor, C., Journal of Behavioral and Applied Management, 2023,  23(2), 104-113

"Coming out ahead while losing a partner: the Thoroughbred industry stays on course", Fudge Kamal, D., Nistor, C. and Sinha, C. (2022), Journal of Business Strategy, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JBS-04-2022-0069 

"Privacy considerations for online advertising: a stakeholder’s perspective to programmatic advertising", Dylan Cooper, Taylan Yalcin, Cristina Nistor, Matthew Macrini, and Ekin Pehlivan (2022) Journal of Consumer Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JCM-04-2021-4577

Video Abstract Available Here

"Social Media Engagement for Global Influencers"

Kara Bentley, Charlene Chu, Cristina Nistor, Ekin Pehlivan & Taylan Yalcin (2021) Journal of Global Marketing, 34:3, 205-219, DOI: 10.1080/08911762.2021.1895403

"When the weak are mighty: A two-sided matching approach to alliance performance"

Darcy Fudge Kamal, Florence Honore, and Cristina Nistor, Strategic Management Journal, 2021; Vol. 42: 917– 940. https://doi.org/10.1002/smj.3275

Video Abstract Available Here

“Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts”

Cristina Nistor and Matthew Selove

Marketing Science, 2020 Vol.39 No.5, 939-955

Winner of 2011 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition

“Sustainability Influencers: Between Marketers and Educators”

Taylan Yalcin, Cristina Nistor and Ekin Pehlivan

Business Forum, Spring 2020, Vol. 28 Issue 1

“Duplicity in Alternative Marketing Communications”

Cristina Nistor, Taylan Yalcin and Ekin Pehlivan

Markets, Globalization & Development Review, September 2018

Download CV