Apple

Mobile Suite Wave

Apple Case Study (May 2013 – March 2014)

Primary Essays

March 2014 essay on the Cyclefund Strategic Innovation Framework for the Apple Post-PC Suite from 2013 (Actual) to 2015 (Expected) entitled, “Apple's Next Big Move to Reestablish its Dominant Position in the Post-PC World”

October 2013 essay on the Cyclefund Strategic Asset Framework for the 2013 Apple Post-PC Suite entitled, “Strategic Investment Framework for Apple iFamily of Internet Products”

November 2013 essay on the Cyclefund Strategic Performance Framework for Apple vs. Nokia from 2005 to 2013 entitled, "The Five Core Cycles Driving Post-PC Mobile Smartphone Profits"

Related Essays

September 2013 essay on Cyclefund Post-PC FAQs entitled, "Frequently Asked Post-PC Questions"

September 2013 essay on the Cyclefund Post-PC Technology Fund for 2013 entitled, "iFund Post-PC Technology Fund"

August 2013 essay on the Cyclefund Multidimensional Strategic Product Roadmap for the Apple iPhone from 2007 to 2012 entitled, "Apple iPhone Strategic Product Roadmap in Multidimensional Form"

May 2013 essay on the Cyclefund Multidimensional Strategic Product Roadmap for the Apple iPod from 2001 to 2005 entitled, "Apple iPod Strategic Product Roadmap in Multidimensional Form"

May 2013 essay on the Cyclefund Strategic Innovation Framework entitled, "Strategic Innovation Framework Applied to Apple Products"

Key Image from the March 2014 Essay

Key Insights from the March 2014 Essay

As of this writing in mid-March of 2014, most financial and industry analysts currently believe that new larger-screen iPhone designs and a new wearable iWatch will not be sufficient to significantly move the needle on Apple's market value. They note that compelling competitive products, such as the recently announced Samsung Galaxy S5 and Samsung Galaxy Note smartphones as well as the Samsung Galaxy Gear and Samsung Gear smart watches, have beaten prospective Apple products to market.

Moreover, many analysts and investors believe that the Apple innovation machine has stalled since the death of the company's visionary leader Steve Jobs, and thus the rudderless Apple will be forever trapped in a state of playing catchup to Samsung and other smart wearable & non-wearable mobile device vendors leveraging the Google Android mobile operating system. Under this storyline, the future for Apple is dark and bleak without possibility for redemption and reclamation of its once-dominant post-PC role.

There is an entirely alternative possibility, however. It is one where the Apple innovation machine is not dead at all. Instead, it is one in which the Apple innovation team has been hard at work for many years to bring forth to the world a truly game-changing integrated system, or suite, of mobile smart devices that span the wearable and non-wearable post-PC continuum. Under this story line, the future for Apple is filled with endless and amazing possibilities.

Mark Cummings PhD

Chief Investment Strategist

Cyclefund

Oakdale, California

Frameworks

Big-Picture Frameworks

Cyclefund Multidimensional Cloud Framework for the Post-PC Era

Cyclefund Unified Cloud Services Framework for the Post-PC Era

Cyclefund Multiscreen Cloud Service Engagement Architecture for the Post-PC Era by Image Block

Cyclefund Multiscreen Cloud Service Engagement Architecture for the Post-PC Era by Text Block

Investment Frameworks

Cyclefund Five Cycles Model

Cyclefund Core Cloud Framework for the Post-PC Era

Cyclefund Aggressive Cloud Framework for the Post-PC Era

Positioning Frameworks

Cyclefund Strategic Positioning Framework for Cloud-Connected Post-PC Smart Devices

Cyclefund Strategic Positioning Framework for Cloud-Connected Post-PC Smart Devices by Competency

Innovation Frameworks

Cyclefund Strategic Innovation Framework for Post-PC Devices and Suites

Evolution Frameworks

Cyclefund Strategic Evolution Framework for Post-PC Devices and Suites

Custom Frameworks for Apple

Cyclefund Strategic Positioning Framework for the Apple Hardware Device Suite

Cyclefund Strategic Positioning Framework for the Apple System Software Suite

Cyclefund Strategic Positioning Framework for the Apple Application Software Suite

Cyclefund Strategic Positioning Framework for the Apple Cloud Service Suite

Core Competencies

User Engagement Competencies for Apple

Cyclefund User Engagement Competencies for Apple: Post-PC Apps and Cloud Services View

Cyclefund User Engagement Competencies for Apple: Time Distribution View

Solution Suite Competencies for Apple

Cyclefund Post-PC Solution Suite Competencies for Apple

Value Chain Competencies

Cyclefund Post-PC Value Chain Competencies

Device Chain Competencies for Apple

Cyclefund Device Chain Competencies for Apple by Logo

Service Chain Competencies for Apple

Cyclefund Service Chain Competencies for Apple by Logo

Roadmaps

Big-Picture Roadmaps

Cyclefund Macro-Level Multidimensional Strategic Roadmap for Cloud-Connected PC and Post-PC Smart Devices

Smart Suite Roadmaps for Apple

Cyclefund Strategic Product Roadmap for the Apple Post-PC Mobile Suite of Cloud-Connected Smart Devices Late 2015 (Expected)

Cyclefund Strategic Product Roadmap for the Apple Post-PC Mobile Suite of Cloud-Connected Smart Devices Early 2015 (Expected)

Cyclefund Strategic Product Roadmap for the Apple Post-PC Mobile Suite of Cloud-Connected Smart Devices 2014 (Actual)

Cyclefund Strategic Product Roadmap for the Apple Post-PC Mobile Suite of Cloud-Connected Smart Devices 2014 (Expected)

Cyclefund Strategic Product Roadmap for the Apple Post-PC Mobile Suite of Cloud-Connected Smart Devices 2013 (Actual)

Smartphone Roadmaps for Apple

Cyclefund Strategic Product Roadmap for the Apple iPhone 2012

Cyclefund Strategic Product Roadmap for the Apple iPhone 2011

Cyclefund Strategic Product Roadmap for the Apple iPhone 2010

Cyclefund Strategic Product Roadmap for the Apple iPhone 2009

Cyclefund Strategic Product Roadmap for the Apple iPhone 2008

Cyclefund Strategic Product Roadmap for the Apple iPhone 2007

Innovation and Evolution Frameworks for Apple

Cyclefund Post-PC Smartphone Evolution for the Apple iPhone from 2007 to 2012

Cyclefund Post-PC Smartphone Evolution for the Apple iPod from 2001 to 2006

Features

Smartphones 2010 Features

Cyclefund Post-PC Smartphone Features for Apple and its Competitors in 2010 with Differentiation Highlights

Media Players 2005 Features

Cyclefund Post-PC Media Player Features for Apple and its Competitors in 2005 with Differentiation Highlights

Trends

Developing Market Trends

Cyclefund Strategic Games Model X-Pattern Installed Base Diagram for Smartphones vs. Feature Phones from 2005 to 2018 in Developing Countries

Developed Market Trends

Cyclefund Strategic Games Model X-Pattern Installed Base Diagram for Smartphones vs. Feature Phones from 2005 to 2013 and Beyond in Developed Countries

Developed and Developing Market Trends

Cyclefund Strategic Games Model of Intergame Competition for Smartphones vs. Feature Phones from 2005 to 2013 in Developed Countries and Developing Countries

Performance

Apple iPhone Performance

Cyclefund Strategic Performance Framework for the Apple iPhone from 2009 to 2012

Apple Stock Performance vs. Nokia

Cyclefund Strategic Games Model X-Pattern Equity Diagram for Apple vs. Nokia from 2005 to 2012

3-Dimensional Cyclefund Strategic Games Model X-Pattern Equity Diagram for Apple vs. Nokia from 2005 to 2012 with Macro Trend Drivers

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