Viral Narratives: The Role of Narratives for Economic Belief Formation

Using large-scale experiments, this project seeks to better understand the drivers of the virality of narratives as well as the mechanisms underlying their persuasive effects. A key feature of this project is the combination of qualitative data on economic narratives, as measured in speech recordings, with quantitative data on beliefs and economic behaviors. The project aims to trace the journey of economic narratives from their inception and spread to their impacts on behaviors and beliefs, and unveil the underlying cognitive and social mechanisms.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Council Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.