2017 Spring


Internet Economics (undergraduate level, lecture)
 


Lecture time: Friday

Office hour: by appointment.


Exam date: TBA

I post preliminary version of slides before class, which will be sufficient for you to preview, and I will upload the final slides soon after class.

  • Introduction
  • Lecture 1 Platform markets I: network effect
  • Lecture 2 Platform markets II: intermediaries
  • Lecture 3 Platform markets III: two-sided markets
  • Lecture 4 Consumer search
  • Lecture 5 Pricing in search markets
  • Lecture 6 Generalized second price auctions
  • Lecture 7 Search engines I: quality of search pool
  • Lecture 8 Search engines II: search bias
  • Lecture 9 Comparison sites
  • Lecture 10 Targeted advertising
  • Lecture 11 Consumer privacy
  • Lecture 12 TBA (reputation system, crowdfunding, etc)

To refresh your memory of basic knowledge of industrial organization and game theory, go to Nicolas Schutz's IO course page
.

If you are interested in learning more about consumer-search models, have a look of Glen Ellison and Sarah Ellison's online lecture video





Internet economics (master level, block seminar)
reading list [pdf]