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How to make a good SEO Strategy step by step?

Every day people look for more SEO tricks and positioning advice, although it is true that they often serve to give a boost to your project, what really gets you out ahead is having a good SEO strategy defined and agreed with the objectives and resources of the company, and that is what we are going to try to translate in this manual step by step.

Do you want to increase your traffic and online visibility by designing an SEO optimization strategy? Well, do not stop reading, we begin!

How to make a SEO strategy of web positioning?

Before starting with your SEO strategy, you should know what your needs are, the size of the project and the resources you have.

It is not the same to do a strategy of organic positioning for an ecommerce of a prestigious brand that for a small web. Below we tell you the main steps you must follow to make a good SEO strategy and get more visibility and traffic for your project.

· Identify your target audience

Develop your buyer or ideal customer to know their preferences, tastes and needs. To do this, do an in-depth investigation and write down your demographic data, your personal and professional objectives, your needs, your tastes, your qualities and all the information that allows you to know perfectly who you are heading to.

This point is essential for your search engine positioning strategy to be a success.

· Keyword Research

Perform a keyword research to know which ones to keep in mind in your SEO strategy. Separate them by categories, services and products of your web, to know which keyword to attack for each of the pages of your web project.

· Accessibility and Navigation structure

Make sure your site is crawlable by search engines and check your internal links, fix broken links and review your content. In addition, it is important that you have a simple and clear navigation structure for all types of users.

Ideally, all those pages important to improve SEO positioning in Google , are properly organized and structured through the web and have no more than three levels of depth.

· Analyze your competition

Once we have our main keywords and our navigation structure is clear, it is time to "spy" our competitors and see what SEO strategy they are using.

· Check your Links

Internal link

A good internal linking structure is important for a successful SEO strategy, since it helps improve the user experience, the positioning of certain keywords and facilitates the indexing of the website.

External link

Here come into play SEO techniques off page through backlinks or quality links that point to our website. These techniques will help us complement our SEO positioning strategy.

Broken links

Surely you have ever visited a website and you have found a 404 error page. This means that this page does not exist, either because that page has been deleted or because there are broken links on our page. These broken links are annoying for users and can harm our SEO efforts.

• Pay attention to your contents

The success or failure of an SEO strategy will also depend on the quality of content we have on the page.

The content marketing has already become a key part of any online strategy because it allows us to provide visibility and differentiate us from our main competitors. In addition, the contents allow us to attract users without having to pursue them with invasive techniques.

• Analyze your results

It will be useless to implement a good SEO strategy but analyze the results obtained. The analysis and measurement of results is fundamental to know if the path we are taking is effective or we must change something.

To analyze your results you can use free tools such as Google Webmaster Tools or Google Analytics.

Keys to a good SEO Strategy

For our seo optimization strategy to work, we must take into account a series of keys that we detail below:

· Set real goals

Establishing real and measurable objectives will allow us to organize our strategy and adequately monitor the actions implemented to change or reorient it based on the results obtained.

· Create content of interest

We have already said that content is a fundamental pillar for our strategy to be successful, so we must pay special attention to this point.

The content, in addition to giving us a good brand image, will allow us to attract the attention and interest of our target audience and therefore strengthen their confidence in our brand or project.

Create content in different formats, be it images, videos, ebooks, manuals ... the fundamental thing is that they are of quality and of interest to our audience.

· Adapt to the needs of the client

Surely you have heard more than once the phrase "The customer is the king" and is that the success of a company depends on meeting the needs and expectations of customers. Therefore, for a search engine optimization strategy to work, it is essential to adapt to the client's needs.

· Seek advice from SEO experts

Carrying out a successful SEO strategy is not an easy task if you do not have the right knowledge. Seek the help of an SEO consultant or an SEO agency near chandigarh before making decisions and you will achieve your goals perfectly.

Examples of an SEO Strategy

Here is an example of a good SEO strategy carried out for one of our clients: LM2 cleanings and the results obtained

For this client we carry out actions of content marketing and SEO, positioning both the main services "office cleaning" "industrial cleaning" or "community cleaning", as your blog, through cleaning manuals and quality articles of interest to your users

Results obtained in our SEO positioning strategy

In the following graph of the Semrush positioning tool, you can see the evolution of this client's organic traffic. In the lower right graph, we can see the great jump in organic traffic experienced by this customer especially from the month of May 2018.

And how do we get it? Well, very simple, we simply apply the SEO techniques in chandigarh mentioned above and of course carrying out a thorough control of results to correct the failures committed and improve our strategy. I tell you more in detail.

Cleaning Strategy SEO LM2, leader in cleaning in Madrid

The positioning strategy carried out in this case is based on several pillars.

1. SEO positioning of services: As is logical, they have some services that are "office cleaning", "community cleaning", "garage cleaning", etc.

2. Home SEO Positioning: Very important, since the main keyword would be used, "Cleaning Company" and its variants (in Madrid, plural, singular, without preposition, etc.)

3. SEO positioning of internal pages: Normally we do it to rank keywords as "Office Cleaning Company", but in this case we get it from the services, so it was not necessary.

4. SEO positioning of the blog: What helped us to attack keywords that we had not attacked with internal pages, such as "office maintenance", "budget cleaning communities" and many other words that we did not attack from web services or internal pages.

And this is basically the strategy roughly. From here, once you are clear about how you are going to define the structure of the web, you should see what keywords to attack and how to do it depending on the search intention of each one.

For example, if you have an online store, the posts will remain for less transactional funnel parts such as:

• Product comparisons

• Definitions

• Tutorials

• User manuals

• etc.

8 SEO tools for a good SEO strategy for Local Business in Chandigarh

• • Google Search Console

Google Search Console is a free tool from Google before called Google Webmaster Tools, fundamental to carry out a good SEO strategy. Analyze your website and warn you of possible errors that affect your natural positioning such as indexing errors, errors in the robots.txt, errors in the sitemap, 404 errors or server errors ...

I also like to test different titles when the posts are on the front page and see if it changes the ctr and how it affects traffic and positions, and I also think it is important that the first links of a page are with the anchor of searches that Google shows us with its tool for that particular page, because if Google is already ranking us for that keyword, it will be easier to raise positions than if there is still no traffic for that particular word.

You can see this in search traffic, search analytics.

If you do not have active search console, here is a tutorial to activate it for WordPress websites step by step.

Currently there is a beta version of what will be the new version of Google Search Console with a completely changed design and new features of great interest.

• • Google Analytics

Google Analytics is the free web analytics tool par excellence. It offers valuable information about web traffic, audience, user behavior and conversions that occur on the website. The tool allows us to create personalized reports of great interest to measure the results obtained in our strategy.

· Semrush

SEMrush is a payment platform that allows us to perform SEO and SEM audits, competition analysis, content analysis, keywords, link analysis ... in short, it is one of the most complete and powerful tools in the sector thanks to the numerous functionalities that offers.

· Screaming Frog

Screaming Frog is paid, but its free version can be very useful for internal SEO analysis of a website. It allows us to analyze our navigation structure, the titles, meta descriptions, headings, urls, canonicals ... that is, it allows us to do a complete SEO audit.

· Ahrefs

Ahrefs is one of the most complete web analysis tools. It is a payment tool with a free version that allows you to find great opportunities for your link building strategy.

· SEOMoz

SEOMoz is a complete free tool with paid version that offers many features thanks to its complete suite of applications. It allows us to analyze our website in terms of SEO on page, links, social networks, keyword tracking ...

· Keyword planner

The keyword planner of Google is a free tool to carry out a good SEO and SEM strategy . It allows us to find the right keywords by which to segment the ads in our AdWords campaign and do a keywords research for our SEO plan.

If you want to learn how to search for keywords for your projects, here is a simple tutorial in which I explain how to do it.

· Majestic SEO

Majestic SEO is an online tool used mainly for link building, since it maps the Internet, getting a large commercial database of links. This tool allows us to know the quality of the incoming links of a web and the domains that best position.

Conclusion

In short, for your SEO strategy to really work, you must take into account a series of steps and fundamental keys to know in detail the project and get the most out of it. If you need advice, do not hesitate to contact our SEO agency near Mohali. And you? What SEO strategies do you use in your projects?