SEO on Page

If you want to carry out a successful SEO strategy that improves your natural search engine positioning, you should pay close attention to both SEO On Page and SEO off Page.

If one of your goals is to increase the qualified traffic to your website pay close attention because throughout this SEO On Page guide you will learn:

• How to improve the positioning in Google through On Page techniques.

• The main SEO factors On Page that you must know.

• How to make and optimize the Seo On Page of your web page or blog.

• Strategies and actions of SEO On site.

• Seo On Page Tools.

• Tips and tricks of Seo On Page.

• Most common On Page errors.

What is SEO On Page or SEO on Site?

The SEO On Page are all those actions that are carried out to improve and optimize the web positioning based on certain keywords and a clean and orderly web structure.

That is to say, the set of actions that we carry out so that search engines can better index the web or contents will be SEO On Site actions.

Therefore, SEO On Page is mainly based on two main pillars (which we will be developing throughout this SEO On Page guide):

• The Keyword Research (the study and analysis of keywords)

• The web architecture

Any action that is carried out and related to any of these aspects is part of the On Page.

Basically, the SEO On Page consists of trying to explain to Google in the clearest and simple way "what is your website", that is, what are the keywords associated with your website and your content.

It could be said, therefore, that the objective of SEO On Site is "make life easier for Google" and make it have to consume less resources to find us and index our contents in the first search results.

Does it seem obvious, no? The less resources we make consume Google, he will reward us by improving our position in their search results. That's what this web positioning technique is about.

SEO On Page VS SEO Off Page

When talking about SEO, we talk about both SEO On Page and SEO Off Page.

The main difference between both is that SEO On Page refers to all actions within the page itself to improve web positioning while SEO Off Page (or link building ) are all those actions external to the website.

In a few words, SEO On Page is an SEO positioning technique that depends almost 100% of yourself to be able to optimize your website and appear in the first results of Google and SEO Off Page depends more on getting good external links quality.

To explain it with a simple example, let's say that SEO On Page is the foundation of a house and SEO Off Page is how beautiful the house is.

SEO Audit On Page: Checklist

SEO On Page is the basis of any online project therefore, before carrying out any SEO strategy we must do an SEO On Page analysis to know in what situation we are.

By means of the SEO On Page audit we will get a first image of the online project and we will be able to know which aspects we should optimize more with the final objective of improving the web positioning.

Why do an On-Site SEO Audit?

The good thing about SEO On Page is that it will save us efforts in SEO Off Page because if we achieve a natural positioning in Google, we get them to link our website naturally.

You can get to position content in the top positions of Google only with a strong SEO On Page strategy but for this we must have previously optimized the web.

At the time of doing an On Page audit we must analyze the following three pillars:

• Indexing

• Content

• Popularity

• Penalties

A) Indexing

The indexing will allow us to improve the access of the bots to the content. To do this, we must review these factors, among others:

• Sitemap

• Site Map

• Indexing analysis

• Robots.txt

• Meta-Robots

• Tracking frequency

• Site language

• Preferred domain

• Cache

• 4xx codes

• 3xx codes

• Page 404

• Javascript

• Pagination

• HTTP headers

• Navigability

• Responsive

• Site architecture

• Url syntax

• Meta-titles

• Meta descriptions

• Other goals

• Microdata

B) Content

• Accessibility

• Headings hierarchy

• Keyword density

• Semantic Keyword

• Keyword long tail

• Text quality

• Format

• Canonical

• Cannibalization

• Optimization of images

• ALT in the images

• Images with text

• WPO

C) Popularity

• Most linked pages

• Page with more outbound links

• Links within the content

• Links in the footer

• Visibility index

• Number of keywords

• Distribution in the rankings

• Comparison of the sector

• Domain metrics

• Competition

• Anchor text

• Location of links

D) Penalties

• Penalty analysis

• Cloacking

• Keyword Stuffing

• Black lists

• Ips Neighborhood

• Thin Content

The importance of Keyword Research for SEO On Page

If we want to improve the positioning in Google and get out in the first positions, it is fundamental that we make a keyword research in a professional manner.

Doing a study and analysis of keywords correctly will be decisive when trying to position a web page because the choice of keywords will influence the SEO of an article, in the home, in the categories, even in the URL

When choosing keywords, we will base ourselves fundamentally on two criteria:

• That have a minimum of monthly searches by users.

• That have the least possible competition.

How to optimize Content for SEO On Page

Normally all the SEO On Page guides start directly by telling you those SEO On Page factors essential to try to position your website or blog on Google, but forget the most important element, which is your buyer persona.

For example, let's think of a consultant who offers his SEO services.

What is the first thing you should do when choosing the type of articles you will try to position in Google?

I identify the pain points of their buyer, that is, the main problems and needs of their potential customers.

The best way to identify the pain points of your current and potential clients is to ask them about their problems, and a very useful tool for this is the surveys, if you want to learn how to make effective surveys and know the free tools to do surveys online you can use I recommend you this article.

For example, when a company or an individual seeks to hire SEO services for your business you may want to (there are many more reasons why you can hire an SEO service, but to simplify the example I wanted to choose three):

• Appear in the top positions of Google for certain keywords.

• Exit an SEO penalty.

• Optimize your website for SEO.

Now that we know the reasons why they can hire our SEO services, what we should do is a content plan to try to position those articles in the search engines and that way we find potential customers.

It is now, when we have the pain points of our buyer located person and we know what will be our content strategy to reach them, when we will start doing the study of keywords to try to position those items.

How to choose the keywords for SEO

As we have said, when choosing the keywords we have to focus mainly on two criteria 1) the volume of searches and 2) the level of competence.

Depending on the level of authority of our domain we can attack keywords with higher search volume and higher level of competence.

That is to say, when the authority of our domain is lower we will have to attack keywords with less competition and we will have to go for keywords of long tail

When it comes to finding long tail keywords we can help with different SEO tools that will make our lives easier.

For example, I will use SEMrush to search long tail of the keyword "Social Networks".

For this, we will access the tool, we will write the keyword and the tool will provide us with the entire list of keywords.

The normal thing is to take that list and export it, but NO, doing that directly is a n error. What we should do is go to the advanced filters and select include> Number of keywords> Greater than> 5 or 6 and the tool will give us all the long tail for that keyword.

Another easy way to find more long tail words is to use Google Instant and Google Suggestions that appear in the latest search results.

In the first case, we only have to place the "famous" asterisk trick in front of and behind the keyword.

But we should not limit ourselves to the keywords suggested by Google at the beginning, if we select one of them and go back to doing the same process we will obtain new combinations of long tail.

Answer The Public is another free SEO tool to find long tail keywords that have tremendous potential because what Google wants is that the keywords we try to position respond to questions that users have.

And this is precisely what Answer The Public does, find long tails that answers the questions that users ask themselves in Google.

Once we have found the different combinations of the keyword that we want to position in Google, what we will do is optimize them to position the content. To do this, we will place the keywords in:

• Use the main keyword in the URL

• Use the keyword you want to position in H1.

• Use in the H2 - H3 long tail combinations of the main keyword that you want to position.

• Use the keywords you want to position in the first 100 - 150 words of the first paragraph and in the last words of the text.

• Use the keywords you want to position in the ALT attribute of the images.

• Use different combinations of long tail throughout the text.

Most important SEO factors on page that you must work to optimize the web for Google

If you want to improve your positioning in Google you will have to work and optimize a whole series of SEO On Page factors so that Google feels "at home" in your web page.

• • Web architecture

  • Indexability of the website (sitemap and robot.txt)

  • Domain authority

  • Friendly URL

  • Meta Title Tag

  • Meta Tag Description

  • The user experience

  • Readability of the content

  • The use of headers correctly

  • The density of the keywords

  • Internal Linking

  • External links

  • 404 errors

  • Social Signals

  • Charge speed

  • Optimization of images

But do not worry because in addition to learning in detail what are the main factors On Page, you will know what Seo On Page actions will help you improve your natural positioning in Google.

➡ Web Architecture

The web architecture refers to how the web page is structured.

Working with web architecture is one of the most important elements if we want to improve web positioning because it groups the entire base of the Seo On Page.

Optimizing the web structure for SEO is essential for Google bots and users to navigate through it easily and quickly.

Through this type of structure what is intended is to transmit link juice from the best positioned articles to those that we want to position in the first positions of Google and in turn, nurture the categories through the articles.

Analyze the Structure of the Website

Analyzing the structure of the website is essential to optimize the page for SEO On Page.

When analyzing the structure what we should do is to see how many clicks users have to make to reach the most important pages of our website.

In this way, what we will achieve is that the client costs less to access the content and that Google has to devote less time to tracking web pages, which is essential to improve web positioning.

Knowing the number of clicks that a user takes to access the different contents of our website is very simple if we use webmaster tool.

For this, we will access the Onpage Analysis section and select " Site Structure" and we will know the number of clicks that users take to access each of our pages.

Indexability

One of the first steps and, which is often overlooked, is to analyze the level of indexation of the online project.

To know how many pages we have indexed in Google we can do the old trick of the operator "site".

We just have to write in Google " site:https://seoxp.in/chandigarh-seo/ " and we will obtain all the results that are in Google for a specific domain, accompanied by each of the results by the meta title and the meta description.

This way we can see if Google has indexed some type of content that we really would not like to have indexed, as for example, the legal warning page.

If you want a more sophisticated solution to know how many pages Google has indexed without using the site command, you must go to Search Console, select Google Index and click on Indexing Status and you can check the total number of pages indexed in the last year. The Importance of the Sitemap for SEO

The sitemap is a file by which we will tell Google "what's going" our website

It is really important because it will make it easier for Google to index our content and as we already know, everything we can do to make life easier for Google, will thank us in a positive way by improving our SEO positioning.

How to create a sitemap in WordPress

Creating a sitemap in WordPress is very simple and we can do it with the help of various plugins.

For example, we can use the Yoast SEO free plugin to configure the sitemap of our website or blog in WordPress in a very simple way.

We just have to access the plugin and select the section " Maps of the XML site " and check the option " On"

We can also use the Google XML Sitemaps plugin to generate the sitemap.

To send the sitemap through Search Console we only have to select " crawl ", select " sitemaps " and click on " add or try sitemap "

The operation is very simple, you only have to install the plugin and when you configure it you will create a sitemap with the url. The next step will be to enter Search Console and send the sitemap that the plugin has created for you.https://seoxp.in/sitemap.xml

Robots TXT

If the sitemap has said that what it does is to facilitate Google indexing the contents of your website, the Robot TXT does the opposite.

The Robot TXT is a text file by which you will tell Google which pages you do not want to be indexed.

Domain Name

Ideally, when selecting a domain, try to select those that are shorter and easier to memorize .

In addition, we must also take into account the following points when choosing a domain.

• • Domain age. The domains with greater antiquity are better valued by Google.

• The greater the expiration date of the domain, the better. The ideal is that we renew the domain as long as possible given that it is an SEO signal that Google uses when granting a domain score.

• Ideally, if we buy a domain that has already been used by several people, the frequency of owner change is not very high.

• Depending on the subject we want to discuss, it is also advisable to include keywords in the domain.

• And the IP domain will not be included in a blacklist

Canonical URLs and Friendly URL format

The first thing we must do when setting up the website or blog is to place the URL canonically to avoid duplicate content for Google and avoid in this way that includes a negative in your web positioning.

If you use WordPress this is very simple, we only have to access the " General Settings " menu and in the " URL Address " section we will have to decide if the web page or the blog will have www or not.

No matter which option we choose, it will not affect the web positioning of the page, but we will only have to choose an option because if we are not cannibalizing the content and this is a very serious SEO On Page error.

How to Create Friendly URLs in WordPress

Before seeing how to create a friendly URL in WordPress let's see what a friendly URL is and what is not:

✘ What is NOT a friendly URL:

https://seoxp.in/2018/17/chandigarh-seo/

✔ What YES is a friendly URL:

https://seoxp.in/chandigarh-seo/

Creating friendly URLs in WordPress is very simple, for this we only have to go to the administration panel and select " Settings" > " Permanent Links " and it will give us a series of options. As you can see, I use " Name of the Entry "

How to change the URL in WordPress

If you work with WordPress, the URL that appears by default is the one that we have put in the title and it is generated when we give " save "

For example, if the title we have chosen for this article is "SEO On Page: Guide to Improve Web Positioning", the URL that WordPress will generate automatically when saving the article is: seo-on-page-guide-to- improve-the-positioning-web

Too long, do not you think?

To edit the URL in WordPress we only have to select the " edit " button and we can make the url much shorter and friendly, but remember to always separate the words with the script.

If you edit the URL you must make sure it is before publishing the page, otherwise you must do a 301 redirect.

Tips to optimize the URL for SEO On Site

• Google gives more importance to the first 3-5 words of the URL, so the URL should be as short aspossible and should try to contain the keyword as far to the left as possible so that they are optimized for SEO On Page .

• Do not include "stop keywords" like prepositions.

• Do not include strange symbols or accents or special characters such as "ñ"

➡ Meta Title - Title of the web and each post

Along with the URL, the title tag is one of the most important Seo On Page factors for Google because it will facilitate the task of understanding "what's going" our website.

It is very important to optimize the title for SEO but also for the user because depending on how attractive we make the title, the user will click on your result or go to another more attractive alternative.

Tips to Optimize the Label Title for SEO On Page

• Optimizing the title for the search engines and for the user is essential to improve Seo positioning, so it is advisable to write the content of the article first and leave the title for the end.

• Try that the title contains less than 60 characters or Google will cut the title and it will be very bad aesthetically.

If you use WordPress and have installed an SEO plugin such as YOAST SEO, the way to modify the title is very simple.

We only have to access the end of the post and in the box that comes out of the plugins we will select " edit snippet " and we will modify it in the section " SEO title "

To facilitate the work of optimizing titles for SEO and not exceed the limit of characters we can also use the website auditor tool

• You must place a single Page Title per page to avoid repeating content

• Place your Keyword to position at the beginning of the title . The words that appear at the top of the Page Title are those that give more weight Google so it will be essential that you incorporate in the meta title the main keyword and, if possible, we must also include secondary keywords to try to position.

For example, with the title of this article " SEO On Page - Guide to Improve Web Positioning " we are trying to position the main keyword "SEO On Page" and also the secondary keyword "Improve Web Positioning" that is directly related to the principal.

To make it clearer, if we are working on the keyword Marketing Online , instead of using the title " The best Online Marketing Agency in Madrid " could be assessed using the title " Online Marketing - Best Agency in Madrid " But beware, you have to beware. We must always remember that we are writing for people and not for robots.

• When setting the title on the homepage and the articles, a common practice is to put the name of the brand after the keyword to position to reinforce the branding: "Link Building SEO agency in Chandigarh | SeoXP "

• It is very important that the title has a hook and it is attractive for the person to click on your result since it directly affects the CTR which is another factor that we will see throughout the seo on page guide.

If you search for "nachos" in Google, you have a good example of the good use that these practices give recipe blogs because:

• They use short titles that are less than 60 characters

• They use the main keyword at the beginning of the title

• Place the name of the brand at the end of the title

Meta Description SEO

Although the meta description is not an element that takes into account Google directly in the face of web positioning (it is an indirect SEO factor ), it is important because it is, along with the title and the URL, the other element that people see time to opt for choosing a search result, so it directly affects the CTR, which is an important SEO On Page factor for Google.

That is, Google will not use the words you use in the meta description to index (in fact, there are times that instead of showing the meta description, it shows the first words of the article), but it is fundamental to enrich the snippet that appears in the search results.

Tips to increase the Meta Description and increase the CTR

• To optimize the metadescription you must write in 154 characters the benefits that your visitor will find on your page.

• The meta description tag has a "copy" function so it should be attractive enough to hook the potential reader.

• To check if you are optimizing the meta description for Google you can use the Seomofo website with which you can see how it would look in the Google search results.

• Do not duplicate the goals descriptions . You must use a different meta description for each of the pages.

• Use the main keyword that you are trying to position. If you use the same keyword that you are trying to position in the meta description it will appear in bold and will attract more attention from the possible reader.

How to modify the Meta Description in WordPress

As with the title, if we have an SEO plugin like Yoast or All in One SEO, modifying the meta description is very simple.

We only have to go to the end of the page and in the plugin section select "edit Snippet" and write the meta description based on the previous tips.

➡ The User Experience

The user experience is an SEO factor to which Google gives great importance.

All the actions that we carry out to improve the user experience, Google will reward us in a positive way by improving the SEO positioning of our website.

We can say that the user experience is based on three main pillars:

• CTR

• Bounce Rate

• Duration of visits

• Number of page views

➡ CTR - Click Through Rate

The CTR or Rate of Clicks is the number of clicks that our web page receives in comparison to the number of times that appears in the results of organic search before a certain search.

The CTR is calculated by dividing the number of clicks received by the number of impressions

For example , if we have an article that receives 500 organic clicks and the number of impressions for that result is 500, the CTR will be 10%.

Tips to increase CTR and improve SEO On Page

• Make changes to the title trying to make it more attractive.

• Make changes to the meta description. Although we have already commented that it is not a factor that directly affects SEO, copy itself is very important to capture the attention of the potential reader.

• Measure the changes through Search Console to see if the changes made are increasing the CTR or not.

• Use the capital letter in the first letter of each word to draw more attention and thereby increase the rate of organic clicks. For example:

✔ SEO On Page: Guide to Improve Web Positioning

✘ SEO On Page: guide to improve web positioning

• Use symbols in the meta descriptions to draw more attention

• Place Rich Snippets to enrich the content and thereby draw more attention from the reader so that it ends up clicking and increasing the CTR.

The traditional snippets are the URL , the title and the description and we have already talked about how we can optimize them for SEO.

But, in addition, we can use the Rich Snippets that are microdata to enrich the texts through which we can draw more attention of the reader and encourage him to click on our result.

Of these three results, which one catches your attention the most? To me the result that has caught my attention is the second and also uses symbols to draw more attention from the reader and motivate him to click.

If you use WordPress and want to add stars to the results you can use this plugin .

How to find the CTR of the web page

To know the CTR of our web page, you must access Search Console , select " Search Traffic " and click on " Search Analysis "

When accessing we can mark the following options:

• Clicks

• Impressions

• CTR

• Position

Obviously if what we want to know is the CTR what we will select is the CTR section, but I recommend that you select all the sections because, after all, they are fundamental for the CTR.

In addition, you have other sections to consult like these:

• Queries

• pages

• Countries

• Dispositives

• Type of search

The consultation section is very interesting because it will give us the words through which people come to our website.

Also, if you stay until the end I'll tell you an SEO On Page trick related to this section 🙂

While the section pages is very important because, if we make changes to the title or description to improve the CTR, in this section we can see if those changes are working or not.

➡ Rebound Percentage

The percentage or the rebound rate represents the percentage of those people who enter our website and leave without having taken any action.

The bounce rate is an indicator that Google uses to measure the quality of the user's experience browsing a web page and, therefore, it is an On Page factor that we must take care of if we want to position a page in Google.

Tips to reduce the bounce rate

• Offer valuable content People search Google solutions to our problems and needs, so if you offer a content of value based on the correct keywords , you will reduce the bounce rate.

• Improve the readability of your content. Paragraphs without end scare the reader as if they had seen a ghost and make them leave your web page without thinking.

• Add multimedia content

• Reduce the loading time of the web page . If your website has a loading time of more than 3 seconds you should take measures to reduce the loading speed because many visitors will decide to leave your website.

• Optimize usability and web design . Make sure that your website is simple to navigate for any type of user and that you have a responsive design that adapts to any platform.

• Be careful with Pop-Ups! There are some pages that you enter and you jump at the same time hundreds of annoying Pop Up that the only thing they do is to disturb the navigation of the user who ends up leaving the web page and, consequently, increasing the bounce rate.

• It carries out an internal and external linking strategy. When linking other content you must make sure to mark them so that they open in a new window.

• Use tables of content to improve the user experience and that this way the interested person goes directly to solve their doubts.

• Use CTA clear and flashy enough to induce the reader to click

How to know the bounce rate and the average duration of your web page in Google Analytics

Knowing the percentage of bounce and the average duration of the session of your website in Analytics is very simple, you only have to access your account and in the " Audience " section, select " overview "

But if you want to get more juice to Google Analytics, do not settle for knowing the bounce rate and the average duration of your web page.

You must know the pages that have the worst percentage of rebound and the shortest stay time to know which ones you should optimize.

To do this, we must select " behavior ", " content of the site " and click on " all pages "

And now that we know the pages with the worst bounce rate and with the shortest duration, we can only optimize them with the previous recommendations 🙂

➡Web stay time

The time spent on a web page represents the time a user spends on a web page from entering a page until it leaves.

The duration of a visit is an SEO On Page factor because it is an indicator of the user experience for Google, which associates a greater length of stay of a person on a website with a higher quality content.

How to increase the time spent on a web page and improve SEO On Page

• Add multimedia content such as images, podcast, infographics, GIF, etc. that draw the attention of the user and retain their attention for a longer time.

• Add a video between the third and fifth paragraphs to increase the time spent.

• Beware of pop ups! in the same way that they increase the bounce rate, they also reduce the time a user stays.

• It offers quality content and a simple reading that is accompanied by short paragraphs and headings to accompany the reader throughout the article .

➡Pages viewed by visitor

The number of page views refers to the number of pages a person visits when they enter our website during a session.

To measure the quality of a visit, in addition to spending as much time as possible on our website, we must be able to see the maximum number of possible pages .

The number of page views is an indicator that the user likes our content and, therefore, it will be a factor that Google will have to take into account to measure the user experience and that we will have to optimize to improve the SEO On Page of our web.

How to increase the number of page views

• The best way to increase the number of page views is the internal link . It is obvious that in order to create a strong internal linking strategy we will need to have a high number of published contents.

• If you use sidebar place a box with your most prominent items and use the Fixed Widget plugin to leave them fixed when the user scrolls.

• Add related articles at the end of your posts to motivate the user to read more content. If you use WordPress you can use the Related Post for WordPress plugin to display your related articles.

• A practice that is often used a lot at the end of the year is to make a compilation with the best articlesof the year. If you publish content regularly and want to check what your most popular articles have been, you can use the Buzzsumo tool .

• If you're going to do a very complete guide but you think it's going to be too long, you can turn it into a series of articles. It is a practice that works very well to increase the number of page views and to transmit authority between articles.

If you want to increase the number of page views per user I'll patch the article by Mario Camacho where he explains the methods in more detail

➡ Add Multimedia Content to Improve the Legibility of your Content

Both the multimedia content and the readability of the content of a web page are directly linked to the user's experience because they directly affect the bounce rate and the time of permanence, so these are two factors that must be taken into account in order to improve the SEO On Page of a web page.

By adding multimedia content (either through images, videos, GIF, presentations, podcasts, infographics, etc.) we will enrich the content and thus:

• Improve the readability of content

• Increase the time spent on a website

• Decrease the bounce rate

Tips to improve the readability of content

• Try using short paragraphs , about three lines per paragraph.

• Try to add multimedia content every 3-5 paragraphs to get the reader's attention again.

• Use subtitles to guide the reader throughout the document.

• Use text boxes to highlight certain ideas you want to highlight to get the reader's attention.

• Use bold to highlight certain words.

• Add descriptions to the images to get the reader's attention.

➡ Use the headers - H tags

Headers are essential to improve the user experience by allowing you to find the information you are looking for more easily.

The H headings or labels range from H1 to H6, and it is important that you have it clear because as you go down it loses importance at the SEO level.

Although several <H1> tags can be used, it is advisable not to use more than one <H1> tag per page . Instead, you can use the rest of the <H> tags to make the content more meaningful.

To detect which pages have more than one H1 tag we can use the Site Audit application of the SEMrush tool.

As you can see, on my page I have been a little careless and I have more than one page with an H1 tag!

SEMrush will already indicate which page we have more than one H1 tag, now we will only have to detect where those headers are.

But instead of having to review the entire article in search of repeated labels, I'm going to tell you a little trick about SEO On Page so you do not waste so much time.

What we will do is open in our browser the URL that has more than one H1 tag and with the Web Developer extension in the "Information" section we will select " View Document Online" and the tool will show you all the H tags that the page has.

If you liked this little trick do not hesitate to read the entire SEO On Page guide because you will find another way to get more out of this tool when it comes to improving Google positioning.

In the same way that we have compared the optimization of the H1 tag, we should check the On Page optimization of the rest of the tags < H2 - H6>

To check the optimization of headers, a very powerful tool is Website Auditor.

To do this, we must first create a project that we want to analyze and in the section Onpage we will select the section " Contents" and " General Information" and we will access the label that we want to analyze.

As you can see, in a very graphic way we can check if we have SEO optimized labels in terms of:

• Lack of H. labels

• Pages that have more than one H1.

• Labels too short.

• Labels too long.

Therefore, if you want to optimize the headers (H tags) of your web page for SEO On Page you should bear in mind that:

• At the SEO level, the first three labels are really important (H1, H2, H3)

• Take advantage of subtitles to put long tail phrases.

• In the H1 tag you must use the main keyword that you want to position.

• In the H2 tag you must use the keyword you want to position once.

• In the rest of headers you must use keywords related to your main keyword.

As we have said, people enter Google to solve their doubts and this Google knows, so it will better position those results that include keywords that respond to the doubts of the people.

Therefore, one way to optimize the <H1> and <H2> tags for On Page is to use long tail to respond to users. For example, let's imagine that we have a local SEO company in Chandigarh and we see that people are looking for "SEO expert in Chandigarh"

And if we continue with the search we also find that people seek " where to eat the best burgers in Valencia"

What we should do is take these combinations of keywords, optimize them and add them in the form of <H1> - <H2>

➡ Keyword Density

The density of keywords is the number of times we repeat the same word throughout an article.

That is, imagine that we make an article on "Natural Positioning" with 2,000 words and repeat the keyword "natural positioning" 20 times exactly throughout the post, we would have a density of 1% for that keyword.

It is very important to know the density of the keywords of the articles to avoid falling into the practice of Keyword Stuffing or what is the same, an over-optimization of keywords.

What they usually recommend is that the density of a keyword is between 1.5% and 3.5% . But this is very relative, because if you stop to analyze many articles that are positioned on the first page of Google, some have a percentage of density greater than 4%.

How to measure the density of keywords

To measure the density of the keywords of the articles I use the SEOquake Chrome extension that allows you to measure the density of up to four words together.

What I recommend is that, if you use WordPress, before publishing the content you can " visualize content"and with the URL that generates you activate the SEOquake extension so you can optimize the article for SEO On Page before publishing it.

What to do to avoid falling into the Keyword Stuffing

To avoid falling into one of the usual mistakes of SEO On Page as is the keyword Stuffing, the best practice is to use long tail keywords and semantic words directly related to the main keyword to position.

In addition, with the latest update of Hummingbird, Google tries to understand in a more natural way the relationship between different words so that more and more, gives more importance to the natural content based on the use of related words and the use of synonyms ( semantic seo ).

➡ Internal Links

Designing an internal linking strategy is essential if we want to improve positioning in Google because through internal links we can distribute link juice and transmit authority to the rest of the pages that we want to position.

For us to understand it better, each page of our website has a different authority (PA) that will normally depend on the number and quality of backlinks that link to our page.

The ideal thing is to locate those pages that have a greater PA to link to other pages that we want to improve their positioning in the search engines.

Now, what are internal links and how do they affect web positioning?

There are two types of links, internal and external. The internal links are those that point to another different page within our own web page.

Internal links are very important to improve web positioning because:

• Unlike external links, internal links depend entirely on us.

• We managed to retain more time to the user on our website.

• We managed to increase web traffic.

• We transmit authority to other pages.

Tips to Optimize Internal Links to improve SEO On Page

A common error of SEO On Page that is committed is the dispersion of authority for making a wrong internal linking strategy.

What is the use of the pages of Legal Notice , Cookies Policy or Contact with Dofollow links?

Well, it only serves to disperse the authority that transmits your domain to pages that you are not interested in positioning in Google.

For example, when you add a new page to your WordPress menu, the default link is by default.

One way to check if the links are dofollow or nofollow is through the extension of Chrome Nofollow Simple.

What this extension does is that it marks you with a red box your nofollow links so that from a simple glance you can know it.

To transform these internal dofollow links in nofollow in your WordPress page you must go to " Appearance ", " Menus " and click on the " Screen Options" section that appears in the upper right part of your web page and activate the option " Relationship with the link (XFN) " that appears by default deactivated.

After you must access the page you want to put with the link nofollow and in the section "Relationship with the link (XFN)" write "nofollow" and go.

External links or inbound links

The external links or backlinks are a factor of the SEO Off Page, but they also directly influence the OnPage (later we will see the reason).

First of all, what we should do is check if we have broken external links because they lead users to web pages that do not exist negatively affecting the user's experience and, therefore, is a negative factor when it comes to positioning a Web page.

To check the status of the links we can use several tools such as Screaming Frog, but in this case I have continued using the SEMrush Audit Site .

Tips to optimize external links for SEO OnPage:

• External links help Google to better understand what the content of your page is about, so it always links quality content related to your topic.

• Create external links in a new tab to prevent the user from leaving your page. To do this, you must add the target = "_ blank" attribute

➡ Locate and remove 404 Errors

The 404 error page is thBy the way, stay until the end of the SEO On Page guide because you will have an On Page trick that will help you optimize your 404 error page.

➡ Encourages social sharing and comments

The signals do not directly affect web positioning, but they do have an indirect influence because they affect web traffic, which is an indicator for Google.

Tips to increase social cues:

• To increase the shares on Twitter if you use WordPress you can download the Click to tweet plugin .

• To share more your content on social networks and increase your web traffic you should also download a plugin like SumoMe.

• Another technique that works very well to increase social sharing is to ask for a social action in exchange for unlocking hidden content and you can do it with the OnePress Social Locker plugin

The comments are for Google as an indicator of the health of a blog . Google understands that the more comments and interactions a piece receives, the greater the likelihood that it will be content of value.

Therefore, you should make calls of the action to the readers to encourage them to comment on the article, for example, if this article deals with SEO On Page, at the end of the article you could ask a question that is: What is the technique of SEO On Page what works best for you? o What other little known SEO trick On Page would you add?

➡ Optimizes the loading speed

The loading time of a web page is a very important SEO On Page factor that we must take care of if we want to optimize the web for Google.

Tips to increase the loading speed of your website

• It is essential that you have hosted your website in a quality hosting .

• You must have your web page and the plugins always updated to the latest version

• Compress images to the maximum so that it takes less time to load the web.

• Use some cache plugin like W3 Total Cache

• A common mistake of SEO On Page that is usually committed is to analyze only the loading time of the home. Each page has a different loading time , so I recommend you analyze the main pages of your website in order to optimize them and position them in Google in a simpler way.

You can use different tools to analyze the loading speed of a web but, Page Insight is the tool that Google uses to determine how long it takes to load a web page.

What I do is use XOVI to locate the pages that take the longest time to load my server in a very simple way (those that take more than 1 second to load).

For this, we will access XOVI and in the section " Server " will give us the reaction time of each web page. What we will do is select the " Need measures" section and it will give us directly the pages that take the most time to load.

e typical page that appears when:

• We click on an external link on a page that no longer exists (it is usually very common when articles are made about tools that later stop working).

• We click on an internal link of a page that does not exist.

• When we misspell the web address.

Therefore, locating and eliminating 404 errors is essential if we want to have a website optimized for SEO On Page because they directly affect the user's experience in a negative way.

Both to detect 404 errors in a very fast way we can use the Streaming Frog tool.

To check the status of your URLs with Screaming Frog you only need to download the Sitemap with all your URLs, select mode -> Upload List -> Enter Manually and copy all the URLs.

Once the tool has loaded the results, you should filter by the option Client Error (4xx) and we will have the pages that have a 404 error

The tool itself provides us with a series of recommendations to improve the loading speed of the page, but we can also take those URLs and pass them through Page Speed so that Google can give us the recommendations to improve the speed of loading the pages.

And if you want to analyze the loading speed of your website with the time it takes to load your competition's website, I recommend you use the Which Loads Fasters tool

➡ Optimize images for SEO

Before starting to optimize the images for SEO, it is essential to check if there is any broken image (one of the points that must be checked in the SEO On Page audit).

A broken external image is an image that can not be seen on the web page either because it no longer exists or because the URL is wrong. So detecting them is fundamental because they negatively affect the user's experience and, therefore, the search engines will take it into account when positioning a web page.

To check a broken very quickly images of our website we can use the tool Site Audit of SEMrush .

For this, we only have to create a project that we want to analyze and in the problems section , the tool will indicate if we have errors due to broken external images.

After checking if we have broken images, another point of the SEO On Page audit is to check if all the images have the ALT Attribute because it is an essential element if we want to improve the positioning in the search engines.

Now that we know which ones are broken and those that lack the ALT attribute, you will have to optimize the images for SEO to facilitate the indexing to Google.

Well, we already know what images we have broken and which are missing the ALT attribute, now we just have to locate the images that take the most time to load the web.

To find those images that take more time to load I will use the XOVI tool.

For this, in the " Onpage Analysis" section we will go to Images > Image files according to file size and we will find the images that need improvement.

We will order the images by size and in this way, the tool will show us the images that have the most size and we should optimize them for SEO On Page.

Tips to optimize images for SEO:

• Do not use the default name of the images.

• Avoid using the letter Ñ, accents or special characters or it will appear as a broken image.

• Use high hyphens to separate words from the image name "-"

• Avoid using the stop words in the description of the file name (prepositions)

• The ALT attribute (alternative text of the image) is the label on which Google is set to position the images so this is where we must place the keywords we want to position.

• Use the legend to give more information about the image. Few people use the legend so when it does, it gets more attention from the reader and spends more time on your page.

• It compresses the weight of the images so that it affects the minimum possible time of loading. To compress the size of the images you can use the Tiny PNG tool

• If you use WordPress you can use the plugin of Tiny PNG or WP smush.it to compress the images automatically.

• To optimize the images it is fundamental to upload them with the dimensions adapted to your template. To adapt the size of the images you can use photoshop or any similar tool.

As we have said, the more we make life easier for Google when looking for our content, the easier it will be to index them.

So, to get Google to index the images in a faster way it is advisable to create a Sitemap for the images .

If you use WordPress and have an SEO plugin like Yoast it will be very simple because you only have to access " XML site maps "> " Content types " and in the " multimedia " section activate the option " On the site map "

And now, I'm going to return to advance another little trick of SEO On Page, which is neither more nor less than knowing the ALT attribute that your competitors use in their images to try to position them in Google.

For this, we will use the Web Developer extension again. This time we will go to the " Images" section and mark the option " Display Alt Atrributes" and automatically we will see next to the images the ALT attribute that the competitor uses.

And if you still want to learn to optimize more images for SEO, I recommend you read these 7 keys of Tomás de Teresa to do it.

➡ Optimization for Mobile Devices

That Google is increasingly giving more prominence to mobile devices is not new. Not in vain, Google is pushing the use of AMP technology .

In fact, Google has a tool to check if a website is optimized for mobile and it's about Test My Site

It is a tool similar to Page Speed but with a more optimized design and also offers us the possibility of receiving reports on recommendations to our mail for free.

And if you're still not convinced of the importance of having a website optimized for mobile devices pay attention to these two data provided by Google:

• "It is five times more likely that a user leaves a website that is not mobile-optimized"

• "If your mobile webpage takes more than 3 seconds to load almost 50% of visitors will abandon it"

Tips and tricks SEO On Page to improve the positioning in Google

The truth is that there are no tricks of SEO On Page but there are certain On Page techniques that will help you position your web page in a more efficient way.

➡ 1. Find long tail words in your competitors

This SEO trick On Page I learned it from Miguel Florido and basically consists of finding the long tail keywords by which your competitors are positioning themselves in Google and attacking them.

To find the keywords by which your competition is positioned, we will need to help us with the SEMrush tool.

It is as simple as putting the domain we want to analyze, and in the section " organic research " select " pages " and we will have the keywords by which our competition is positioning.

If you click on the " keywords " section, the tool will order you from the highest to the lowest the number of keywords positioned in the different pages.

The idea is to select those pages of your competition that have more keywords positioned and then go to the " Advanced filters " section and select " Include"> "Number of keywords"> "Greater than 5-6".

In this way, we will have already found out the long tail keywords that our competition is positioning for and now what we will have to do is create a better content than them to try to position themselves in Google over them.

2. Analyze the structure of the headings of an article of your competition

This "SEO On Page trick" I met through the Marius Marketing Blog and basically consists of analyzing the hierarchy of headings of a web page that deals with the same topic as an article of yours to search for related keywords in their headings.

The first thing we should do is look for the best positioned pages for the keyword we want to position in Google.

Once we have found the best positioned web pages in Google we must download the extension Web Developer in our browser.

Now that we have the extension installed, we will open the web page that we want to know its headers by selecting " View Document Outline " and in a matter of seconds we will have all the header hierarchy of the web page we are analyzing and we will be able to search for related keywords.

So you can see the potential of this tool, look at the GIF in which, in a matter of seconds, I have managed the header structure of the SEO On Page post by Miguel Florido and I have found in a very fast way related keywords to optimize this article for Google.

➡ 3. Use Search Console to improve the SEO On Page of your web page

If we access Search Console and go to the section " Search traffic"> "Search Analysis", in the section " consultations " we can find the keywords by which they find our website and that does not always have to match the keywords that we are trying to position or that they are similar but we are not incorporating them.

Here the interesting thing is to locate those long tail keywords that have an acceptable monthly search and where we are in the position of 6 to 10 and incorporate them into our article, which possibly means that we increase the positions in Google for those searches .

Another SEO On Page advice using Search Console is every two months to order the articles by impressions (for this you must select the section " pages") and see the articles that have many impressions but a very low CTR and try to optimize the SEO On Site changing the title, the meta description, etc.)

➡ 4. Design 404 error page to get subscribers

One of the best ways to attract subscribers (and that few people or companies use) is to customize the 404 error page .

Here is a good example of Oink My God of how to customize the 404 error page so that it does not spoil the user experience and also help us get more subscribers.

➡ 5. Always add a table of contents

By adding a table of contents to our articles we will improve the user experience by being able to access the part that most interests you in our article, which will improve the SEO On Page of our website.

In addition, when you click on any of the headings in the table of contents, if you notice a new url is generated even if we continue on the same page, so, in the eyes of Google it is as if they made an internal click.

And if you use WordPress and want to generate a table of contents you only have to take care of the Table Content Plus plugin .

➡ 6. Add internal links in the items with the most traffic

As we have said before, a strong internal linking strategy is essential if we want to appear in the first search results in Google.

To carry out this strategy of -SEO On Page, what we will do first is to detect those articles that are better positioned in Google and from which we receive more visits.

For this, we will go to Google Analytics and select " Behavior"> "Content of the Site"> "All pages" and we will have the pages that receive more web traffic.

Now you just have to add internal links to those pages that you want to upload your positions in Google.

A very common practice that many bloggers and marketing specialists are using lately is to recommend at the beginning of the post three articles that you want to position in Google to try to transmit authority. In the image you will see the example of internal linking of Alex Serrano's blog.

➡ 7. Keep your content updated

One of the factors that Google take into account when positioning content is the own "freshness" and content update.

It has been demonstrated that the date of update of a content is a factor that influences when positioning it in the first results of Google.

I recommend you read this post by Luis M Villanueva in which he did an experiment modifying the date of the articles so that you understand it better.

The practices that I advise to try to try to position the articles in the top positions of Google are:

• • Locate your evergreen content that most visitors receive and want to improve their position.

• Locate the items that you have positioned between the position 6 - 10 of Google and that you want to upload to the top positions of Google.

• Locate the items that you have positioned on the second page between the position 11 - 20 and that you want to try to position on the first page of Google.

To find the evergreen articles that you receive the most visits you should go to Google Analytics > Behavior> Site content> All pages> Number of page views.

While to locate the pages you have between the position 6 - 10 and on the second page of Google you must go to Search Console > Search Traffic> Search Analysis and sort the results by pages and look at the position section .

Now that you have located those pages to which you want to give a boost in Google, you should:

• Update the content of the page adding a minimum of 350 new words and that add value and, if possible, also add multimedia content.

• Modify the update date to the current date.

• Or, delete the publication date of the articles.

Now you will only have to monitor the position in the SERP of your pages before making the changes and after doing them to check if this SEO On Page trick has been successful.

➡ 8. Uses Semantically Related Keywords

In addition to using long tail keywords to try to rank better in Google, you must use semantically related keywords (LSI)

If you search on Google " How to travel without money" and "Travel for free" you will see that in the first position the same article appears for both keywords.

The conclusion that can be drawn is that if you work very well SEO On Page of your articles and use semantically related keywords, you can position the same article for different directly related terms.

SEO Errors On Page that you should avoid

Now that we have seen what are the factors of SEO On Page that Google has more in mind and what kind of actions we can take to optimize them, it is now to see part of the dark side of SEO, its errors.

And it is that, as in life, and more in the web positioning, not everything is a path of roses.

It is very likely that when trying to position a website in Google we make a series of failures to try to optimize it in excess for the search engines.

So that it does not happen to you, we will see the most common SEO On Page errors, because as they say "prevention is better than cure"

1. Do not do a keyword study (Keyword Research)

Before trying to position a web page in Google, the first thing to do is a comprehensive keyword study that combines keywords directly related to the brand along with keywords that people use when doing a Google search.

If you fail in the study of keywords you will fail in all your SEO On Page strategy and all your efforts will not have been useful at all.

2. Choose keywords with a high level of competence

An error that is often incurred very often and that is directly related to the first error of SEO On Page, is to choose keywords with a high level of competence .

This is a serious error if you just started an online project and therefore you have little domain authority because you will be devoting efforts to try to position yourself for practically inaccessible words.

To avoid falling into this SEO On Page error, before trying to position a certain keyword, look at its degree of difficulty.

The traditional practice and more used for it is, using the MOZ extension, determine what is the level of authority of the domain of the pages with which you want to compete to see if you can position yourself in the first Google search results or not.

3. Keyword over-optimization (Keyword Stuffing)

Keyword stuffing is one of the errors on SEO On Site that are committed more commonly and involves repetition of keywords in excess.

It is recommended that before publishing an article you review the density of the keywords so that you have not fallen into an excess of repetition.

To avoid falling into this bad practice of SEO On Page what you have to do is search for semantically related keywords with the main keyword you want to position.

4. Ignore broken links

Ignoring broken links is another very common SEO error that is usually committed for "sloppiness" and for not keeping track of the site routinely.

To avoid committing this SEO error and avoid your web positioning from being penalized by Google, you must always be aware of the status of your links.

If you use WordPress you have it very easy. You can use any plugin to detect broken links on your web page such as WP Broken Link Status Checker .

If you do not have your website in WordPress another great tool to detect the broken links of a web page is Screaming Frog .

5. Non-optimization of the Label Title and the Target Description

A common mistake of SEO On Page is to make titles and meta descriptions too short or too long.

Even sometimes there are some web pages that have no meta description. Remember that it is essential that you include the keywords you want to position.

6. Duplicate Title and Duplicate Content

The title tag is one of the factors of SEO On Page to which Google gives more importance, so you must bear in mind that the titles must be unique per page and, therefore, should not be duplicated.

It is also very common to duplicate content in an ecommerce when making the descriptions of the cards of the same products or in the blogs that offer services that include their services described in the same way in different pages of the web.

Generate content duplicated by the duplication between categories and labels we could say that it is the mythical error of SEO On Page that we have all committed at some time in our lives.

When you generate a category, you generate a new page, just like when you generate a new label. Therefore, if you generate a category that is called " SEO On Page " and a label that is called " SEO On Page " you are generating duplicate content by having two pages that are competing for the same keyword.

My recommendation is that if you do not want to complicate and you do not know how to correctly use the tags, that you do not index them and that way you will completely forget to have duplicate content.

To find the duplicate content you can use the Siteliner tool with which, when entering the web page you want to analyze and select " duplicase content " you can check based on different color scales, how much duplicate content you have.

You can also use Search Console to detect duplicate content in meta descriptions or title tags .

To do this, you should only go to the Search aspect section , click on HTML improvements and the tool will tell you if you have duplicate meta descriptions and / or duplicate title tags.

Another tool with which we can find duplicate content and also as we have seen throughout the SEO On Page guide is a very good tool to do an On Page is XOVI Audit .

To do this, we only have to go to the OnPage Analysis section and select the Content option and the tool will provide us with which pages are more likely to have duplicate content and which are those that do not have content duplication.

But it is also important to find out if third-party content has plagiarized you, that is, if you have duplicate content from other websites .

To know if you have been plagiarized content you can use the Copyscape tool

7. Do not carry out an internal linking strategy

Internal links are essential if you want your SEO On Page strategy to work by transmitting authority and strength to your website, but you do not usually give it the importance it deserves.

For your internal linking strategy to work, it is essential that you check three essential aspects:

• That the home is linked from all the pages of the site (except landing page)

• That the menu is linked from all web pages

• That the most important pages of the web are the ones that have the most internal links.

8. Lack of ALT tag in broken images and / or images

The ALT attribute is where we place the keywords we want to position, but many times we upload the image to our website and forget to put the keywords for which we want to position the image.

This is very important, because in Google in addition to searching for keywords, you can also search by images , so it will be essential that they are optimized so as not to make another SEO On Page error.

With the broken images the same thing happens as with the broken links, so detecting them will be fundamental so that our web positioning is not penalized.

To locate the broken images in a very simple way you can use the Web Developer extension .

You just have to download the extension, access the page you want to analyze to find if it has broken images and in the "images" section click on " Find Broken Images "

9. Do not compress the images and adjust them to the measurements of your template

Do not compress the images and adapt them to the dimensions of your website directly affects the loading speed of our website, and this in turn, is one of the SEO factors On page that must be taken into account because it is directly related with other SEO factors.

So, when uploading, we must remember that we must always compress the size of the images to upload them with the least possible weight.

. Not having a Responsive Design and adapted to different platforms

It seems obvious, right? but there are still a lot of websites that do not have a responsive design adaptable to different mobile platforms.

Not having a responsive design directly affects the user experience, which is also one of the SEO On Page factors that Google pays the most attention to, so you should check that the design of your website is responsive.