Assignments

Assignment 1 : Writing Negative Message

Instructions

This an INDIVIDUAL assignment worth 10 points.

I will send you a formal email asking for something (making a business request). You must reject, and give me a negative message (the worse the news, the better!).

· You should respond using BOTH a direct and indirect approach.

· Write directly in the email, you don't have to attach any documents. Reply using FORMAL style.

· Please write your NAME and STUDENT NUMBER on the Subject of the email when you are replying!

This assignment will be evaluated based on how bad your bad news is, how creative you are, the level of formality of your reply and how well you follow the guidelines for Direct and Indirect.

For Example:

Email from Me to You

Dear Sir/Madam,

I heard that Apple has announced a new iphone 5. I am very interested in this product and would like to buy. Is it available currently, and how much would it cost here?

Sincerely,Ind

Jan

Chung Ang University

Email from You to Me

a) Direct

Dear Mr. Jan,

Thank you for your email.

Unfortunately the latest iphone 5 is not available in Korea at this time. Apple is focusing their promotion in Europe and US now, and can only make their latest products available here after Christmas.

We could put you on the top of the waiting list for the new Touch. Alternatively, would you be interested in our iphone 4s? It's on a 30% discount now. Please let me know if you are interested.

Sincerely,

John Doe

Apple Korea

b) Indirect

Dear Mr. Jan,

Thank you for your email, it is good to know people are already interested in our latest products.

As you mentioned, the latest iphone was just released 5 days ago and has been receiving overwhelming response. Apple is currently understocked serving the US and Europe markets, and unfortunately have to focus our supplied there.

Therefore we regret to inform you that it will only be available in Seoul after Christmas.

We'll be sure to put your name on the top of our waiting list for the new iphone 5, but in the mean time, we are offering our iphone 4s at a 30% discount. Please let us know if you are interested in that offer, or need more details.

Sincerely,

John Doe

Apple Korea

Emails Sent to You

Your Company: Korean Air

Dear Sir/Madam,

My name is Jan and I am a Professor at Chung Ang University. I need to be in Sydney on the 29^th of December. Can I book a Business Class flight on the 29^th? Can you tell me how much it will cost?

Thank you,

Sincerely,

Jan Vincent Galas

Chung Ang University

Your Company: Kyobo Bookstore

Dear Sir/Madam,

I am a Professor at Chung Ang University, and am looking for a book to teach my class, it is called “Business Communication for the Modern Korean Student”, by Bruce Lee. If it is available, I need 50 copies.

Thank you for your help,

Sincerely,

Jan Vincent Galas

Chung Ang University

D) Your Company: Koreana Hotel

Dear Sir/Madam,

My name is Jan and I am a Professor at Chung Ang University. I am planning a trip with my family and was wondering if I can book 7 twin-sharing rooms next weekend, at your Jeju hotel?

Thank you,

Sincerely,

Jan Vincent Galas

Chung Ang University

Your Company: Real-Estate Rental

Dear Sir/Madam,

I saw your advertisement in the Chosun Ilbo about the apartment for rent in Itaewon, and would like to rent it for one year. Is it still available?

Thank you,

Sincerely,

Jan Vincent Galas

Chung Ang University

F) Your Company: LG Phone After Service

Dear Sir/Madam,

My name is Jan and I am a Professor at Chung Ang University. My LG phone that I bought about 1 year ago (I can't remember exactly) suddenly stopped working today. Can I check if it's still under warranty? It is a SG-186 and serial number 123KL898PS.

Thank you,

Sincerely,

Jan Vincent Galas

Chung Ang University

Assignment 2: Persuasive Message

Send me a persuasive message by email, following the examples listed below. Please make use the email address and subject as below

· Email to : caubusinesscommunication @ gmail.com

· Subject: ASSIGNMENT 2 : Name : ......... Number : .......... Class and Time

You can choose ANY subject to persuade me about, but be sure to write your purpose clearly clearly. Some suggestions for things to persuade

· to buy something (book/phone/car/galbi)

· to donate money for charity

· to visit some country

· etc

Please follow the format of the examples below. The evaluation will be based on

· if you follow the AIDA format

· if your message is consistent with your purpose

Due date: TBA

Assignment3: Pitching a business Idea

by pair (2 students)

Class and Time: __________________________

Name: ___________________ Student Number: ____________________

Name: ___________________ Student Number: ____________________

Pitching a Business idea

Think of a business you want to start and fill in the necessary information about the business.

Assignment 4: Business Plan: Problem and Solution

Based on the SWOT Analysis workshop, answer the following questions regarding your group business.

1. . Problem

• What problem are you solving?

• Describe how the present situation is insufficient

• Get your reader to agree that the current situation isn’t optimal

2. Solution

• How do we solve the “Problem?”

• Explain what you sell

• State your value proposition

Your assignment should be 1 page ONLY. The smallest font size you can use is 11. Paper size A4.

Write your name, student number, business name and class & time

Due date: TBA

Negotiation Short Report

One page report (350 words or less) about what you’ve learned.

You must mention each negotiation cycle you participated in, how it went and what you learned from it.

Example of things you can talk about:

How did this activity impact you?

What did you learn? What was the most useful and least useful lessons?

The learning can be:

Positive (“I learned how to use this strategy…”),

Negative (“I learned this strategy failed…”)

Reflective (“I learned how to use this strategy…”)

Observations (“I learned this about other people… about this situation…) or more

Assessment is based on the quality of things you say, not the quantity. Simple and careless work will score low (a bad example is “I learned I must practice more.. I learned negotiation skills are important…”)