Cadbury Pty Ltd is a British multinational confectionery company wholly owned by Mondelez International, USA since 2010 and is the second-largest confectionery brand in the world after Mars. Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies with net revenues of approximately $26 billion in the year 2017.

• Cadbury was founded in 1824 when John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham, England.
• Cadbury offers a host of delicious chocolates and drinks, including the Cadbury Egg, Cadbury Dairy Milk chocolates, Flake, Wispa, Twirl and Eclairs chocolates, and Cadbury Bourneville drinking chocolate
• Cadbury has major market share in the United Kingdom, Australia, India and China, with presence in more than 40 Countries
• Cadbury generated more than $3 billion in global net revenues for Mondelez International Inc in 2016.
• Cadbury chocolates has manufacturing locations in more than 15 countries around the world including the one in Tasmania, Australia.

(Mondelez fact sheet, 2017)

VISION:

Cadbury believes to create more delicious moments of joy in everything they do and build the best confectionery company in the world.

MISSION:

Cadbury's reputation is built upon Quality of the chocolates and they promises that commitment to continuous improvement will ensure that best quality at reasonable price will be delivered.

STRATEGIC GOAL

There is tremendous opportunities ahead due to the market dynamics that make confectionery industry exciting which aligns well to the strengths of Cadbury. Mondelez International will continue to invest in Power Brands such as Cadbury by using innovation platforms, white-space expansion and route-to-market capabilities. Cadbury will be modernizing their portfolio of products and maintain it more relevant to the changing consumer needs to accelerate growth.