HBS for Life websites
As lifelong members of the Harvard Business School community, HBS alumni have access to insights, training, expertise, and support from faculty and fellow alumni that can help them navigate opportunities and challenges throughout their life and journey. This was the core message of the HBS for Life campaign launched in 2022 to reinforce the value and benefits of being HBS alumni. Two key components of this effort were:
~ The Lifelong Learning website – created as a dynamic, searchable collection of content and presentations from across Harvard University, divided into 13 primary subject categories that foster continuing learning and professional growth.
https://www.alumni.hbs.edu/learning/Pages/default.axsp
~ The Live from Klarman Hall microsite – offering live and video presentations by HBS and Harvard University faculty recorded during conferences, reunions, and other special events.
https://www.alumni.hbs.edu/events/Pages/klarman.aspx
HBS for Life / Reunions Welcome Video
As the school welcomed alumni back to campus for in-person reunions in 2022 following a two-year pause caused by the global Covid pandemic, my team produced a video to would blend the excitement and anticipation of reconvening with fellow alumni with the themes of our ongoing HBS for Life campaign.
https://www.alumni.hbs.edu/video.aspx?v=1_bkdi712q
HBS Alumni Wilderness Survival Handbook
Launched in 2016, the HBS Alumni Wilderness Survival Handbook – as a website and in booklet form – took a clever and irreverent path to guide Harvard Business School alumni to all of the primary tools and services available to them as engaged, active alumni.
The Reflective Leader
The Reflective Leader is a unique professional and personal development program for Harvard Business School alumni, launched in 2018. Created in partnership with HBS Executive Education exclusively for senior-level, high-achieving business executives who are seeking to raise the bar in the next phase of their life and career through an intensely immersive, introspective on-campus experience. The marketing effort included a website, video overview, direct mail pieces, emails, and testimonials.
https://www.alumni.hbs.edu/events/the-reflective-leader/Pages/default.aspx
Making A Difference Campaign
The mission of Harvard Business School is “to education leaders who make a difference in the world.” While seemingly lofty, the ideals set forth in the mission statement have application across a wide spectrum of activities—from global to community impact. As an engagement effort launched with the beginning of The Harvard Business School Campaign in April 2014, the Making A Difference initiative seeks to shine a spotlight on the professional, personal, philanthropic, or voluntary efforts by our alumni around the world to “make a difference,” to hold them up as examples to our alumni and student communities with the aim of connecting alumni with shared interests for even greater impact or to inspire new action by others based on the example set by their peers.
www.alumni.hbs.edu/makingadifference
https://www.alumni.hbs.edu/stories/Pages/default.aspx?LocalFacet1=Making+A+Difference#search1-app