1. Integrate new data fields into an existing interface
2. Identify ways to take advantage of 'field knowledge' of the investigation agents to catch fraud early and quickly, as fraud trends change daily or weekly.
3. Provide other suggestions for improvements in user-experience
Brought on as the first designer to a team of engineers and fraud analysts, I followed a user-centered methodology to deliver personas that created empathy for the users amongst the product and engineering team.
Working collaboratively with a cross-functional team, I delivered 'Fraud One', a unified investigation interface that reduced average investigation time by over 10% within the first three months of launch with minimal training, resulting in savings of several million dollars per year in PayPal’s potential fraud losses. This interface is currently in use by the entire PayPal fraud investigations team.
Personas
Workflow
Mockups not available due to NDA.
Praise from the fraud investigation team
“AMAZING!! Even if it were to not have another roll out, it is still the best tool we have! Makes work much faster.”
“This (interface) is very helpful and saves a great deal of time.”
“… the fraud training department is just thrilled with this giant leap in ease of use”
“Two of the veteran (investigation agents) nearly doubled their stats!!! WOO HOO"
“In our projects together, (Anubhav) has always questioned limits and pushed our cross-functional group to do things correctly the first time. His energy and persistence add strength to any team."
- Loren Cheng, Product Manager, PayPal