Cool Books

An eclectic list of neat, non-academic books...

Corporate Research


Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age

by Michael Hiltzik


Crystal Fire: The Birth of the Information Age

by Michael Riordan and Lillian Hoddeson


The Idea Factory: Bell Labs and the Great Age of American Innovation

by Jon Gertner


The Last Lone Inventor: A Tale of Genius, Deceit, and the Birth of Television

by Evan Schwartz


The Soul of a New Machine

by Tracy Kidder


Stealth: The Secret Contest to Invent Invisible Aircraft

by Peter Westwick


A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War

by Ronald Fierstein


Industry Studies


Birdmen: The Wright Brothers, Glenn Curtiss, and the Battle to Control the Skies

by Lawrence Goldstone


Chip War: The Quest to Dominate the World's Most Critical Technology

by Chris Miller


Climb to Greatness: The American Aircraft Industry, 1920-1960

by John Rae


Drive!: Henry Ford, George Selden, and the Race to Invent the Auto Age

by Lawrence Goldstone


Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World

by Jill Jonnes


The Fabric of Civilization: How Textiles Made the World

by Virginia Postrel


Fins: Harley Earl, the Rise of General Motors, and the Glory Days of Detroit

by William Knoedelseder


The Frackers: The Outrageous Inside Story of the New Billionaire Wildcatters

by Gregory Zuckerman


Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos

by Thomas Petzinger


Tractor Wars: John Deere, Henry Ford, International Harvester, and the Birth of Modern Agriculture

by Neil Dahlstrom


The Power Brokers: The Struggle to Shape and Control the Electric Power Industry

by Jeremiah Lambert


When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach

by Ashley Vance


Where Wizards Stay Up Late: The Origins Of The Internet

by Katie Hafner


Silicon Valley


The Big Score: The Billion-Dollar Story of Silicon Valley

by Michael Malone


The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company

by Michael Malone

The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley 

by Jimmy Soni

 

The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley

by Leslie Berlin


Moore's Law: The Life of Gordon Moore, Silicon Valley's Quiet Revolutionary

by Arnold Thackray, David Brock, and Rachel Jones  


The New New Thing: A Silicon Valley Story

by Michael Lewis


Troublemakers: Silicon Valley's Coming of Age

by Leslie Berlin


Regional Advantage: Culture and Competition in Silicon Valley and Route 128

by AnnaLee Saxenian


Business History


Barbarians at the Gate: The Fall of RJR Nabisco

by Bryan Burrough


Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer

by William Knoedelseder


Eccentric Orbits: The Iridium Story

by John Bloom


The Great A&P and the Struggle for Small Business in America

by Marc Levinson

 

The Taking of Getty Oil: Pennzoil, Texaco, and the Takeover Battle That Made History

by Steve Coll

 

Science and Technology


The Alchemy of Air: A Jewish Genius, a Doomed Tycoon, and the Scientific Discovery That Fed the World but Fueled the Rise of Hitler

by Thomas Hager


Big Science: Ernest Lawrence and the Invention That Launched the Military-Industrial Complex

by Michael Hiltzik 


The Glass Universe: How the Ladies of the Harvard Observatory Took the Measure of the Stars

by Dava Sobel


Prisoner's Dilemma: John von Neumann, Game Theory, and the Puzzle of the Bomb

by William Poundstone


Red Moon Rising: Sputnik and the Hidden Rivalries that Ignited the Space Age

by Matthew Brzezinski


Tuxedo Park: A Wall Street Tycoon and the Secret Palace of Science That Changed the Course of World War II

by Janet Conant


Finance-ish


The Firm: The Story of McKinsey and Its Secret Influence on American Business

by Duff McDonald


Form Follows Finance: Skyscrapers and Skylines in New York and Chicago

by Carol Willis 


The Go-Go Years: The Drama and Crashing Finale of Wall Street's Bullish 60s

by John Brooks


The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance

by Ron Chernow


Once in Golconda: A True Drama of Wall Street 1920-1938

by John Brooks


VC: An American History

by Tom Nicholas


When Genius Failed: The Rise and Fall of Long-Term Capital Management

by Roger Lowenstein


Institutions (and their failure)


The Best and the Brightest

by David Halberstam


California Burning: The Fall of Pacific Gas and Electric and What It Means for America’s Power Grid

by Katherine Blunt 


Command and Control: Nuclear Weapons, the Damascus Accident, and the Illusion of Safety

by Eric Schlosser

 

The Guns of August

by Barbara Tuchman 


How Not to Network a Nation: The Uneasy History of the Soviet Internet

by Benjamin Peters


L.A. Noir: The Struggle for the Soul of America's Most Seductive City

by John Buntin


Nature's Metropolis: Chicago and the Great West

by William Cronon 


The New Deal and the Problem of Monopoly: A Study in Economic Ambivalence

by Ellis Hawley


The Outpost: An Untold Story of American Valor

by Jake Tapper


Stalin and the Scientists: A History of Triumph and Tragedy, 1905-1953

by Simon Ings


Water to the Angels: William Mulholland, His Monumental Aqueduct, and the Rise of Los Angeles

by Les Standiford


Biography


Architects of an American Landscape: Henry Hobson Richardson, Frederick Law Olmsted, and the Reimagining of America’s Public and Private Spaces

by Hugh Howard


The Brothers Vonnegut: Science and Fiction in the House of Magic

by Ginger Strand


The Fifties

by David Halberstam

 

Genius of Place: The Life of Frederick Law Olmsted

by Justin Martin


Grand Pursuit: The Story of Economic Genius

by Sylvia Nasar

 

Jet Man: The Making and Breaking of Frank Whittle, Genius of the Jet Revolution

by Duncan Campbell-Smith


A Mind at Play: How Claude Shannon Invented the Information Age

by Rob Goodman and Jimmy Soni


Prophet of Innovation: Joseph Schumpeter and Creative Destruction

by Thomas McCraw 


The Right Stuff

by Tom Wolfe


Titan: The Life of John D. Rockefeller, Sr.

by Ron Chernow


Policy


The Death and Life of Great American Cities

by Jane Jacobs


Louis D. Brandeis: A Life

by Melvin Urofsky

 

Prophets of Regulation: Charles Francis Adams; Louis D. Brandeis; James M. Landis; Alfred E. Kahn

by Thomas McCraw


Myth-Busting


Freud: The Making of an Illusion

by Frederick Crews

The Lords of Strategy: The Secret Intellectual History of the New Corporate World

by Walter Kiechel


The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing

by Merve Emre