Publication

Journal Articles

1. Chen, P.C.* & Chou, H.Y (2025. July. accepted). Blending the Past and Present: Why and When Brand Revitalization and Retro Branding Strategies Are Effective in Heritage Branding. European Journal of Marketing. (SSCI, 2024 IF=5.1, Ranking=73/316, Q1: Category=BUSINESS) (國科會管二學門推薦學術期刊)

2. Chen, P. C.* (2024). How do physical and social servicescapes shape the effects of positive affective displays on customer purchase outcomes? Journal of Services Marketing, 38(5), 601-618. (SSCI, 2023 IF=3.80, Ranking=104/302=34.4%, Q2: Category=BUSINESS)  (國科會管二學門推薦學術期刊)

3. Wang, I. A., Chen, P. C.*, & Chi, N. W. (2023). Mitigating immediate and lagged effects of customer mistreatment on service failure and sabotage: Critical roles of service recovery behaviors. Journal of Business Research, 154. 113273. (SSCI, 2023 IF=10.50, Ranking=9/302=2.8%, Q1: Category=BUSINESS) (國科會管二學門推薦學術期刊)

4. Chen, P. C. (2022). The effects of brand revitalization and retro branding depend on consumer nostalgia proneness and self-construal. Journal of Marketing Management, 38(7), 771-799.(SSCI, 2022 IF=4.40, Ranking=88/154=57.14%, Q3: Category=BUSINESS) (國科會管二行銷學門推薦學術期刊)

5. Wang, I.A., Lin, H.C., Lin, S.Y. & Chen, P.C. (2022), “Are employee assistance programs helpful? A look at the consequences of abusive supervision on employee organizational commitment and general health,” International Journal of Contemporary Hospitality Management, 34(4), 1543-1565. (SSCI, 2022 IF=11.10, Ranking in MANAGEMENT=13/227, Q1)

6. 紀乃文、陳珮綺* 和 高瑋君 (2022)。就事論事或將心比心？顧客不當對待與員工身心壓力的情緒歷程：壓力源評估與同理心特質的調節效果。管理學報，39(2)，177-200。 （TSSCI）國科會評比第一級核心期刊

7. Achyldurdyyeva, M., Chi, N.W., & Chen, P.C.* (2021). Exploring the boundary conditions and the mechanisms linking coworker negative emotional expressions to employee prohibitive voice and interpersonal deviance. Human Performance, 34(5), 368-384. (SSCI, 2021 IF=2.972, Ranking in PSYCHOLOGY, APPLIED:53/112=47.32%, Q2) 

8. Chen, P. C.*, & Chi, N. W. (2022). Service-oriented human resource practices and customer outcomes: The service-profit chain perspective. Personnel Review, 51(4), 1427-1448. (SSCI, 2022 IF=3.90, Ranking=5/30=16.67%, Q1: Category=INDUSTRIAL RELATIONS & LABOR)(第一作者兼通訊作者).

9. Chi, N.W., & Chen, P.C. (2019). Relationship matters: How relational factors moderate the effects of emotional labor on long-term customer outcomes. Journal of Business Research, 95, 277-291. (SSCI, 2019 IF: 4.870, Rank in Business: 29/152 , Q1) 科技部管一/管二學門推薦學術期刊

10. Chang, C.T., Chen, P.C., Chu, X.Y., Kung, M.T., & Huang, Y.F. (2018). Is cash always king? Bundling product–cause fit and product type in cause-related marketing. Psychology & Marketing, 35(12), 990-1009. (SSCI, 2018 IF: 2.370, Rank in Psychology, Applied: 39/82, Q2) 科技部管二學門推薦學術期刊

11. Lee, Y.K., Chang, C.T., & Chen, P.C. (2017). What sells better in green communications: Fear or hope? It depends on whether the issue is global or local, Journal of Advertising Research, 57(4), 379-396. *三位作者等同貢獻  (SSCI, 2017 IF: 2.328, Rank  in Communication: 16/84, Q1) 科技部管二學門推薦學術期刊

12. Chang, C.T., & Chen, P.C. (2017). Cause-related marketing ads in the eye tracker: It depends on how you present, who sees the ad, and what you promote. International Journal of Advertising, 36(2), 336-355. (SSCI, 2017 IF: 2.494, Rank in Communication: 11/84, Q1)

13. 紀乃文、陳珮綺、林宥吟 (2017)。顧客負面事件影響顧客導向公民行為、服務破壞行為的認知與情感歷程：服務人員顧客導向特質與情緒展示規則的干擾效果。組織與管理，10，155－200。(TSSCI) 科技部評比第一級核心期刊

14. 陳珮綺 (2014)。店內氣氛、服務人員情緒與忙碌程度對顧客知覺服務品質與消費金額的影響–以顧客正向心情為中介效果。服務業管理評論，12，21－39。

Conference Paper

1. Chen, P.C.* and Ling-Wei Huang (2025). Heartfelt Compassion or Grateful Heart? Examining the Impact of Cause Demands and Background Colors on Emotional Appeals in Animal Charity Advertisements. Paper will be presented at the 2025 American Marketing Association (AMA) Winter Marketing Educators' Conference, Phoenix, USA, February 10-12, 2025.  (國科會管二學門行銷領域推薦國際學術會議)

2. Chen, P.C. (2024). Can Logos Tell an Old Story? An Interplay of Heritage Branding Strategies and Logo Design on Consumer Purchase Behaviors. Paper presented at the 2024 Conference of the Association for Consumer Research (ACR), Paris, France. (國科會管二學門行銷領域推薦國際學術會議).

3. Chen, P.C. & Chou, H.Y (2023). Blending the Past and Present of an Old Brand: Why and When Brand Revitalization and Retro Branding Strategies are Effective in Heritage Branding. Paper presented at the 2023 Conference of the Association for Consumer Research (ACR), Seattle, USA. (科技部管二學門行銷領域推薦國際學術會議).

4. Chi, N. W., Lam, L. W., Zhu, J., & Chen, P. C. (2023). Understanding When and How Customer Mistreatment Inhibits Sabotage Behaviors but Increases Apology. Paper to be presented at the 83rd Annual Meeting of the Academy of Management (AOM), Boston, MA, USA. (科技部推薦國際學術會議).

5. Chen, P.C.,* & Chen, Y.P. (2022) You Smile and I Buy More? How Social-Contextual Factors Shape the Effect of Employee Positive Affective Displays on Customer Purchases via Affective and Cognitive Mechanisms. Paper presented at the 2022 TAOM annual conference, Tainan, Taiwan. (科技部推薦學術會議).

6. Wang, Y.C., Chen, N.W. & Chen, P.C. (2020). Feeding Your Faking: Understanding How and When Surface Acting Influences Eating After Work. Paper presented at the 2020 Annual Meeting of the Academy of Management (AOM), Vancouver, Canada. (科技部推薦國際學術會議).

7. Chen, P.C. & Chou, H.Y (2019). Rearticulating an Old Brand or Selling its Past? The Effects and Boundary Conditions of Brand Revitalization and Retrobranding. Paper presented at the 2019 Conference of the Association for Consumer Research (ACR), Atlanta, USA. (科技部管二學門行銷領域推薦國際學術會議).

8. 紀乃文、陳珮綺、陳怡菁 (2017)。人力資源管理制度如何提升顧客忠誠？ 員工工作滿意、情緒勞動與顧客滿意的中介效果：服務利潤鏈的觀點。Paper to be presented at 2017 AAOM & TAOM joint conference, Fukuoka, Japan (科技部推薦國際學術會議).

9. Chang, C.T., Chu, X.Y., Chen, P.C., M.T., & Huang, Y.F. (2017). Is Cash Always King? Bundling Product-Cause Fit and Product Type in Cause-Related Marketing. Paper presented at the 2017 American Marketing Association (AMA) Winter Marketing Educators' Conference, Orlando, USA. (科技部管二學門行銷領域推薦國際學術會議).

10. Fu, P.W., Chen, P.C., Li, Y.Y., & Chang C.T. (2016). Illusion of Illustration: The Impact of Picture Style on Dieters' Perception of Vice Food. Paper presented at the 2016 Conference of the Association for Consumer Research (ACR), Berlin, Germany. (科技部管二學門行銷領域推薦國際學術會議).

11. Chi, N.W., Chen, P.C., & Tsai, Y.Y. (2015). The Interactive Effects of Emotional Labor and Service Behaviors on Building Customer Relationships. Paper presented at the 2015 Annual Meeting of the Academy of Management (AOM), Vancouver, Canada. (科技部推薦國際學術會議).

12. Chen, P.C., & Chang, C.T. (2015). Does Hunger Matter? How Focal Image Style, Food Type and Physical Status Impact CRM Effectiveness. Paper presented at the 2015 Asia-Pacific Conference of the Association for Consumer Research (ACR), Hong Kong, China. (科技部管二學門行銷領域推薦國際學術會議，補助編號: NSC 102-2410-H-110-056-MY3)

13. Chen, P.C., & Chang, C.T. (2015). Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing. Paper presented at the 2015 Asia-Pacific Conference of the Association for Consumer Research (ACR), Hong Kong, China. (科技部管二學門行銷領域推薦國際學術會議，補助編號: NSC 102-2410-H-110-056-MY3)

14. Chang, C.T., & Chen, P.C. (2014). An Eye on Cause-Related Marketing Ads: Using Eye-Tracking to Investigate the Effects of Execution Style and Product Type. Paper presented at the 2014 American Marketing Association (AMA) Winter Marketing Educators' Conference, Orlando, USA. (科技部管二學門行銷領域推薦國際學術會議，補助編號: NSC 102-2410-H-110-056-MY3).

15. Chang, C.T., Feng, C.C., & Chen, P.C. (2013). All Nostalgic Ads Are Not Created Equal: The Influences of Nostalgic Type, Product Type, and Self-Construal. Paper presented at the 2013 European Conference of the Association for Consumer Research (ACR), Barcelona, Spain. (科技部管二學門行銷領域推薦國際學術會議; 獲主辦單位博士生獎學金Ph.D. travel grant).

16. Chi, N.W., & Chen, P.C. (2013) Exploring the Boundaries and Mechanisms of the Effects of Emotional Labor on Service Performance. Paper presented at the 2013 Annual Meeting of the Academy of Management (AOM), Orlando, USA. (科技部推薦國際學術會議，補助編號: NSC 102-2922-I-110-072).

17. 陳珮綺（2012年）。線上遊戲─置入產品契合度對消費者品牌態度的影響：產品置入位置的干擾效果。第一屆中台灣產業論壇暨服務創新管理學術研討會，台中：國立臺中科技大學。