Pei-Chi Chen is an Associate Professor in the Department of Business Administration at National Dong Hwa University, Taiwan. Her research primarily centers on brand management, service relationship management, emotions in service encounters, consumer behavior, and cause-related marketing. Her work has been published in academic journals, including the Journal of Business Research, European Journal of Marketing, Journal of Services Marketing, Journal of Marketing Management, Human Performance, Personnel Review, Journal of Advertising Research, International Journal of Advertising, Psychology & Marketing, among others. 

陳珮綺博士畢業於國立中山大學企業管理學系。主要研究領域為消費者行為、行銷策略、服務管理、廣告心理、品牌管理，以及一般管理。目前有數篇研究發表於Journal of Business Research, European Journal of Marketing, Journal of Services Marketing, Journal of Marketing Management, Human Performance, Personnel Review, Journal of Advertising Research, International Journal of Advertising 與 Psychology & Marketing 等國際期刊。