Pei-Chi Chen Pei-Chi Chen is Assistant Professor of Department of Business Administration at National Dong Hwa University, Taiwan. Her primary research focuses on brand management, service relationship management, emotions in service encounters, consumer behaviors, and cause- related marketing. Her work has been published in Journal of Business Research, Journal of Service Marketing, Journal of Marketing Management, Human Performance, Personnel Review, Journal of Advertising Research, International Journal of Advertising, Psychology & Marketing, and other outlets.

陳珮綺博士畢業於國立中山大學企業管理學系。主要研究領域為消費者行為、行銷策略、服務管理、廣告心理、品牌管理，以及一般管理。目前有數篇研究發表於Journal of Marketing Management, Journal of Services Management,  Journal of Advertising Research, International Journal of Advertising, Psychology & Marketing, 與 Journal of Business Research 等國際期刊。