Bio

Associate Professor in Marketing, KU School of Business, University of Kansas

Ahreum Maeng is an assistant professor in Marketing at the KU School of Business. Her research is in the area social cognition and social perception with specific emphasis on the role of adaptive psychological mechanisms, especially motivation and emotion, playing in social contexts in shaping consumers’ consumption decisions. She examines diverse inter-personal and inter-group interactions to answer questions about how consumer decisions are influenced by social motivations (dominance, status, affiliation) and emotions (approach-avoid, anxiety) in these social contexts (dyadic or crowds). In so doing, she takes an evolutionary/ecological perspective informed by related disciplines such as psychology, anthropology and ethology. Her work has published at top marketing and psychology journals including Journal of Consumer Research, Journal of Marketing Research, and Journal of Experimental Social Psychology and has been featured in a variety of media outlets.

Her work has published at top marketing and psychology journals including Journal of Consumer Research, Journal of Marketing Research, and Journal of Experimental Social Psychology and has been featured in a variety of media outlets. 

She has intensive work experience at the world's top-notch advertising agencies including TBWA and Dentsu, Young & Rubicam. She received her Ph.D. from the University of Wisconsin Madison. 

ORCiD:

https://orcid.org/0000-0003-2112-6895

Contact Information:

#2183 Capitol Federal Hall, 1654 Naismith Drive.

Lawrence, KS 66045/ 785-864-4568 / amaeng@ku.edu