Hello

I am an expert in behaviour change. I help businesses and organizations use psychology to understand what motivates people’s behaviour, and how to shift behaviour for the better. I have a particular passion for healthcare. I have worked with pharma, med tech, digital health, and other healthcare organizations to tackle issues with improving patient and physician engagement, increasing new treatment adoption, and reducing digital abandonment. Through this psychological lens, I bring a different way of thinking to solving problems and creating change.

Currently, I am a Senior Manager in Behavioural Economics at Deloitte Canada. Prior to this, I was the Vice President, Healthcare Strategy at BEworks, a consulting firm in behavioural economics. In my academic life, I was a postdoctoral fellow at the Centre for Vision Research at York University, under the supervision of Dr. J. Douglas Crawford. For my PhD, I was at the Department of Psychology at the University of Toronto with Dr. Matthias Niemeier.