I am a paid advisor to Public Health Wales Behavioural Science Unit, the Freuds communications agency, Godot Inc, the NIH-funded APRICOT programme and Lilly and Qnovia pharmaceutical companies who have an interest in developing smoking cessation medications.

I am an unpaid advisor to the UK's National Centre for Smoking Cessation and Training and the Smoke-Free mobile application. I am an unpaid Director of the Unlocking Behaviour Change Community Interest Company (unlockingbehaviourchange.org).