Key Words: Iconic. Sturdy. Professionally-casual. Trendy. 

What people often like:

• Sturdy construction, long lasting. 

• Arguably the most iconic sneaker in history. You join a community when you wear these. 

• Newly-added canvas option has been long-awaited. 

• Breathable air holes in toe area. 

• Comfy/ padded/ buoyant steps 

• Good for most occasions. Can dress them up or down. 

• “Adds height” to those wearing them. 

What people often dislike:

• Heavy. Great for wearing out, not for going on walks. 

• If wide feet, not much “give”

• Flat sole. Not much foot support, but can add own sole after taking out factory sole. 

• Resurgence in popularity with teenagers. Some people shy away from this.

Key words: Active. Reliable. Neutral. One-type-fits-all-uses. 

What people often like:

• **Only shoe offered in wide. Great for wide feet. 

• Nike’s oldest running shoe series [Pegasus 40 = 40th year version] 

• One-size-fits-all daily trainer. Great for a variety of indoor and outdoor physical activity. 

• Depending on how you design, can be part of an athleisure outfit. 

• Softer and more stretchy mesh upper than past years.  

• Different soles for different functions: Waffle [best for all surface conditions], Storm Tread [walking on wet or slippery surfaces], Traditional [most durable, but most plastic-y] 

• Lace options: traditional, or toggle for easy on and off. 

What people often dislike:

• Not for long distance runs. Best for short to middle distance. 

• Best for pavement or still gravel. Not for hiking or strenuous terrain. 

• Predictable, neutral, and consistent. Good for average users, but a bit “boring” for those seeking more adventure and performance out of an athletic shoe. 

• Not much change from previous models. For those with a pair already, not much new novelty.

Key words: Funky. Bouncy. Retro. Traveling golf shoe. 

What people often like:

• Comfort, comfort, comfort. Air cushion technology for assisted bounce while walking. 

• A “statement” shoe. Funky, different, retro. 

• Redesigned in 2020 as successful to the Air Max III shoe from 30 years prior. 

• Muted pastel colors, not so vibrant and distracting. 

• Spiked traction/ waffle soul. Great for a traveling golf shoe. 

What people often dislike:

•  More stiff leather near the toe box results in narrower feel near the toe. Not for wide feet. 

• Looks athletic, but not for running. 

• Very solid at first, takes a moment to break in.

Key Words: Vintage. Every day. Lightweight. Most design options. 

What people often like:

• Of every shoe available, this one by far has the most color and material options available.  

• An “every day” sneaker. Easy to slip on and off. 

• Virtually unchanged design since 1977. 

• Originally created as Nike’s first basketball shoe [a nod to the Portland Trailblazers]. Can handle some heavy use. 

What people often dislike:

• Narrow, not for wide feet. 

• Exposed foam on tongue. Some think it looks unintentional.

• Flat, not much foot support.

Key Words: Vintage. Simple. Ankle support. Timeless. 

What people often like:

•  Same shoe as blazer low, with added ankle support

• Virtually unchanged design since 1977. 

• Originally created as Nike’s first basketball shoe [a nod to the Portland Trailblazers]. Can handle some heavy use. 

• A little bit of a comfort-upgrade from traditional high top shoes, like Converse. 

What people often dislike:

• Extra time needed to lace up 

• Exposed foam on tongue. Some thik it looks unintentional. 

• Narrow, not for wide feet. 

• No vegan option available. 

• Flat. Not much foot support.

Key words: Barefoot feel. Light activity. “T-shirt for your feet”. 

What people often like:

• Called “Presto” because a magician says “presto” when one feels how perfectly they fit. 

• Incredibly lightweight. Stretchable, flexible upper mesh. 

• Once called “A t-shirt for your feet” by Nike’s designers.

• A sports sneaker meant for daily activities and light running. 

• Easy to “break in”. Ready to wear and use. 

• Slip on, slip off. 

• Toss these in the wash machine when they get dirty. Very easy to machine wash. 

What people often dislike:

• Athletic looking, but not quite meant for strenuous activity. 

• Limited color options. 

• No material options.

• ***Only offered in full sizes.***

Key words: Gym-bound. Functional fitness. Futuristic. 

What people often like:

• Arguably the best workout shoes offered by Nike. 

• Built for crossfit athletes — can withstand every type of workout. 

• Perfect for going from the gym to the grocery store. 

• Stable, supportive, cushioned. 

• Fly wire to help tighten the shoe to one’s exact tightness preference. 

• Removable footbed is easy to wash. 

• Fun fact– the plate guard is for climbing ropes. 

What people often dislike:

• Looks athletic, but not meant for anything above a light run. 

• Supportive, but very stiff feel from hard plastic midsole elements. 

• If you are a heel-striker, not great for shock absorption.

Key words: Comfortable runner. “React tech”. Thoughtful design. 

What people often like:

• Nike’s “react” technology – a footbed with better cushioning, energy return, and lightweight durability. Called “react” for way it responds to your foot. Tested for 17000 miles with runners, found less injury and more running enjoyment. 

• Incredible color choices in customization window. 

• A “chunky” sole that is fashion-forward without adding weight 

• Color scheme and patterns inspired by mexican folk art [Mexico City’s Casa Gilardi.] 

• Overstuffed tongue brings comfort to the shoe. 

What people often dislike:

•  Narrower. Not for wide feet. 

• A lot of design embellishments. Some see as a little too "informal”. 

Key Words: “React tech”. No frills. 

What people often like:

• Nike’s “react” technology – a footbed with better cushioning, energy return, and lightweight durability. Called “react” for way it responds to your foot. Tested for 17000 miles with runners, found less injury and more running enjoyment. 

• Less design embellishments than the react vision. 

• Nylon upper allows for more air flow and breathability. 

• Fun "carabiner" hook on the back. 

What people often dislike:

• Less design embellishments than the react vision. 

• Needs more “breaking in” than other running shoes. 

• Seen as quite “basic”. Functional without flair.

Key Words: Iconic. Classic. Every day. Every occasion. Ankle support. 

What people often like:

• Added ankle support. Major resurgence in high tops being used in the gym. Rocky wears this shoe in his training montage. 

• For those who haven’t had a pair of these in several years, a great opportunity to revisit a nostalgic shoe memory. 

• Easily machine washable. 

• Fun fact: Nike bought converse, their main competitor, back in 2003. 

• Relatively unchanged since 1917. Chuck Taylor was a real person, an basketball player. 

What people often dislike:

•  Less comfort and support than the blazer series. 

Key words: Iconic. Classic. Every day. Every occasion. 

What people often like:

• For those who haven’t had a pair of these in several years, a great opportunity to revisit a nostalgic shoe memory. 

• Easily machine washable 

• Fun fact: Nike bought converse, their main competitor, back in 2003. 

• Relatively unchanged since 1917. Chuck Taylor was a real person, an basketball player. 

What people often dislike:

•  Less comfort and support than the blazer series.

Key words: Euro-inspired. Traveling golf shoe. Exclusive.

What people often like:

• Because of the spiked traction, this shoe can be easily packed as a golf shoe. 

• This shoe is only available through Nike ID. You will not find these in any store. 

• Rounded heel is great for added transitional support when walking. 

• Perfect if you live in a city, great for quick sprints to catch the subway. Awesome traction. 

• Made it’s debut during the 1982 NYC Marathon. Worn by the first place runner. 

• Worn in the movie “The Breakfast Club” During the iconic dance scene. 

What people often dislike:

• Lots of suede – difficult to keep clean. 

• “Chunky” underfoot you can feel when walking. 

• Originally meant for running, now more of a lifestyle shoe.